CHICAGO, April 23, 2019 /PRNewswire/ -- To uncover the latest trends and biggest challenges facing the media industry, Cision (NYSE: CISN) today released its 2019 State of the Media Report, the company's tenth annual State of the Media.
This year's report was Cision's largest ever, surveying nearly 2,000 journalists from 10 countries around the world, to learn about the main issues facing the global media industry in 2019, and how PR and communications professionals can better work with their journalist counterparts.
Despite an increasing number of challenges facing journalists– from fake news and misinformation campaigns, to shrinking budgets and newsrooms, to changes in social media algorithms– the report reveals several optimistic findings. For the second year in a row, respondents reported a decrease in the public's distrust of the media; 63% of respondents felt the public lost trust this year, which is down from 71% in 2018 and 91% in 2017.
"While fake news is still a concern, it's not journalism's top challenge this year. Unfortunately issues around social media and resources lead the list of concerns, especially in the United States, Canada and United Kingdom," said Kevin Akeroyd, Cision CEO. "But the news isn't all bad; we are encouraged to see a continued decrease in perceptions of public distrust in the media. Trust is the major theme in this year's survey results; in fact, it seems tied to the future of the industry in many ways. Telling a reliable, informative and relevant story is more important than ever, and journalists are using audience data to better understand what stories generate the traffic and revenue journalists need to thrive in today's media environment."
Survey responses also reflect growing concerns around the changing role of social media, an increasing reliance on data-driven storytelling, and the relationship between media and communications professionals.
Other key takeaways from the report include:
To read the full Cision 2019 State of the Media Report, click here.
About CisionCision Ltd (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,000 employees with offices in 22 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.
Media Contact: Jenn Deering DavisVP of Communications & Content, Cisioncisionpr@cision.com
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