Millions of consumers use the Internet to cross national borders. It’s easy for brands to tie themselves in knots when attempting to address linguistic and cultural differences. Avoid a culture clash with these seven tips.
Sports and entertainment events can produce significant economic benefits, and PR pros have begun focusing on creating opportunities for inward investment, not just column inches or retweets.
Media has become a two-way weapon, making brands vulnerable to vandals. See examples of brand vandalism and discover how you can prepare for and defuse an attack.
True thought leadership is hard to come by. It requires more than research and involves taking risks. See the seven attributes that distinguish thought leadership from thought following.
Content marketing is nearly ubiquitous, but marketing experts can’t find a consensus definition for what it is. Should marketers and PR pros care if ‘content marketing’ remains undefined?
The Olympics are winner-takes-all for athletes and brands alike. Brands like Coke paid millions to be an official Olympic sponsor. Subway just made everyone think they are. So who’s winning?
Customers shout, “Enough!” when faced with too many choices. Instead of bombarding customers, identify their motivations and use content and offers that appeal to their emotions.
Do people trust brands or politicians more? There’s a growing trust between consumers and the brands they engage with each day. This has led to an expectation of social action by brands.
Want to deliver the perfect pitch? It’s not just what you say, it’s how you say it. Win sales by following these 10 can’t miss tips for giving a knock-em-dead presentation.
You can take every correct step to resolve a PR crisis and still have negative reputation linger. What can you do to avoid it, asks Ardi Kolah?
Most managers think that what worked yesterday will work tomorrow. The trouble is, it probably won’t. Ardi Kolah shows how marketers can successfully pivot strategies and win.
To create something valuable out of nothing more than a compelling vision, or set of principles, is what great marketing is all about. It’s the ‘light bulb moment’. Here’s how to have one.
We’re taught to share, but social media “oversharing” can damage your own brand and your employers’. Follow these five tips to keep the right sharing balance.
Thanks to the ‘backfire effect’, your brand’s attempts to convert prospects and stakeholders to its viewpoint may do more harm than good, says Ardi Kolah.
Your PR output is worth showing off, but there’s a better way to demonstrate your effectiveness. Here’s how to measure PR success in terms of inputs, outputs and outcomes.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.