Contributors


About Allen Mireles

Allen Mireles is a strategist and wordsmith with an affinity for technology. She lives at the intersection of social media and traditional marketing and public relations and never gets enough time in the garden. Find her on Twitter @allenmireles.

Build Better Media Lists With These Social Tips
Jun 29, 2015

Build Better Media Lists With These Social Tips

As a public relations pro you depend on building and maintaining strong business relationships. You need to keep your lists […]

You Catch More Flies With Honey Than Vinegar
Jan 21, 2015

You Catch More Flies With Honey Than Vinegar

The other day a Facebook friend posted the old saying, “You catch more flies with honey than you do with […]

PR and Internal Communications: Changing With the Times?
Jan 15, 2015

PR and Internal Communications: Changing With the Times?

The focus of internal communication function has shifted from pursuing outputs to achieving outcomes – and that is a significant […]

Want PR Success? Don’t Fear Expanding Your KSAs
Jan 08, 2015

Want PR Success? Don’t Fear Expanding Your KSAs

Let’s face it. Thanks to social media and digital tools, the world of marketing and public relations is evolving faster […]

Use the Holidays to Build Creative Muscles!
Dec 18, 2014

Use the Holidays to Build Creative Muscles!

“Creativity is a muscle. Exercise it daily — if you only need to create once a week, your muscles may […]

Holiday 2014 Data Yields Powerful Insights for the Year Ahead
Dec 11, 2014

Holiday 2014 Data Yields Powerful Insights for the Year Ahead

Wondering what 2015 promises? Look no further than the data from early holiday 2014 shopping, recently released from IBM and […]

6 Ways to Build Long-Term Influencer Relationships
Dec 04, 2014

6 Ways to Build Long-Term Influencer Relationships

It’s getting harder and harder to get attention these days. We’re all inundated by marketing messages, social updates, email and […]

Flipboard: The “Next Big Thing” for Public Relations
Nov 25, 2014

Flipboard: The “Next Big Thing” for Public Relations

Are you using Flipboard yet? You should be. The digital social magazine app aggregates content from across the web and […]

Persuasion: 6 Principles That Power PR Success
Nov 20, 2014

Persuasion: 6 Principles That Power PR Success

What’s the difference between success and failure? More often than not, it’s the ability to persuade. In public relations, persuasion […]

PR Is Facing Challenges, But They’re NOT Insurmountable!
Nov 13, 2014

PR Is Facing Challenges, But They’re NOT Insurmountable!

Does the public relations industry face challenges? In a word, yes. Why? In part, because public perception of the role […]

9 Traits of an Uber-Effective PR Pro in 2015
Oct 23, 2014

9 Traits of an Uber-Effective PR Pro in 2015

Whether you’re starting out your career or have been around for decades, you need to keep up with PR’s changing times. Here are nine traits that PR pros will need in 2015 and beyond.

Twitter Chats: Manage the Overwhelm and Make Strong Connections!
Oct 22, 2014

Twitter Chats: Manage the Overwhelm and Make Strong Connections!

Does Twitter feel like a firehose of information blasting you? You might have a case of Twitter Overwhelm. Enjoy all the PR benefits of Twitter without getting lost in constant updates by finding and using Twitter chats.

Can PR Keep Up With The Future?
Oct 16, 2014

Can PR Keep Up With The Future?

New social networks. Wearables. The Internet of Things. PR pros have a lot to keep up with and prepare for. There’s barely enough time in the day. Allen Mireles takes a peek at the busy future of PR.

Is Influencer Outreach Overrated? Chrysler Doesn’t Think So!
Oct 09, 2014

Is Influencer Outreach Overrated? Chrysler Doesn’t Think So!

Is influencer outreach important for your brand or completely overrated? Chrysler has stepped up its influencer outreach efforts over the past couple of years, and its experience can help you create a similar campaign.

Will Twitter Change Your Life? It Changed Mine.
Sep 25, 2014

Will Twitter Change Your Life? It Changed Mine.

Twitter is no longer simply a place where people come to make jokes and drop quickie status updates. For a PR pro, it’s an invaluable resource that connects you with hungry journalists, looking for sources. Don’t just be active on Twitter, form...

Vine for PR: Powerful Messaging in 6 Seconds!
Sep 18, 2014

Vine for PR: Powerful Messaging in 6 Seconds!

Can a six-second video power your PR efforts? Leading brands like GE and Xerox have started using Vine for PR. See how you can use Vine to further your PR efforts, including how to pitch journalists!

Does Facebook Work for B2B PR? These Brands Say Yes!
Sep 11, 2014

Does Facebook Work for B2B PR? These Brands Say Yes!

Don’t think Facebook is a viable B2B PR tool? Guess again. Three of the top brands in the world use it to do their digital public relations. See who they are and get their tips for turning Facebook into a valuable PR tool!

9 Tips for Pitching Bloggers…Without Alienating Them!
Sep 04, 2014

9 Tips for Pitching Bloggers…Without Alienating Them!

Bloggers often hold just as much or more influence than traditional reporters, but one false step could leave you on the outs. Do you know how to pitch bloggers properly? Follow these 9 tips.

6 Questions to Answer Before You Measure PR
Aug 28, 2014

6 Questions to Answer Before You Measure PR

Feeling pressure to show the bottom-line results of your PR efforts? Before you start measuring PR, ask and answer these six questions to set you on the right path to showcasing your value to the C-suite.

Don’t Launch Real Time Communications for PR Without This!
Aug 21, 2014

Don’t Launch Real Time Communications for PR Without This!

Real time communications can produce big PR wins, but it can also severely damage a brand if done improperly. See what key ingredient will keep you out of trouble and help you succeed when joining a conversation.

LinkedIn’s Evolution: New Tools for the PR Toolbox?
Aug 14, 2014

LinkedIn’s Evolution: New Tools for the PR Toolbox?

LinkedIn continues to evolve and that’s great news for PR pros. See the value of LinkedIn’s Direct Sponsored Content and how to use the new feature to make your PR on the social network for businesses better.

9 Ways to Generate Buzz During a News Drought
Jul 31, 2014

9 Ways to Generate Buzz During a News Drought

Need publicity but missing something newsworthy or noteworthy to share? Try these nine tactics that can bring a downpour of publicity and earned media even when you seemingly have no news to share.

Instagram for PR: 4 Campaigns to Spark Your Imagination!
Jul 24, 2014

Instagram for PR: 4 Campaigns to Spark Your Imagination!

Do your public relations campaigns target Millennials and Gen Nexters? Then you need to include Instagram in your PR strategies. Customize your strategy based on the successes of four top brands.

5 Tips to Avoid Spamming Your Target Audiences
Jul 17, 2014

5 Tips to Avoid Spamming Your Target Audiences

Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content...

PR Goes Pinterest: 3 Campaigns to Inspire You
Jul 10, 2014

PR Goes Pinterest: 3 Campaigns to Inspire You

PR is being nudged from familiar text-based communications to more visual forms of communications. Inspire your Pinterest efforts with three successful public relations campaigns from major brands.