As a public relations pro you depend on building and maintaining strong business relationships. You need to keep your lists […]
The other day a Facebook friend posted the old saying, “You catch more flies with honey than you do with […]
The focus of internal communication function has shifted from pursuing outputs to achieving outcomes – and that is a significant […]
Let’s face it. Thanks to social media and digital tools, the world of marketing and public relations is evolving faster […]
“Creativity is a muscle. Exercise it daily — if you only need to create once a week, your muscles may […]
Wondering what 2015 promises? Look no further than the data from early holiday 2014 shopping, recently released from IBM and […]
It’s getting harder and harder to get attention these days. We’re all inundated by marketing messages, social updates, email and […]
Are you using Flipboard yet? You should be. The digital social magazine app aggregates content from across the web and […]
What’s the difference between success and failure? More often than not, it’s the ability to persuade. In public relations, persuasion […]
Does the public relations industry face challenges? In a word, yes. Why? In part, because public perception of the role […]
Whether you’re starting out your career or have been around for decades, you need to keep up with PR’s changing times. Here are nine traits that PR pros will need in 2015 and beyond.
Does Twitter feel like a firehose of information blasting you? You might have a case of Twitter Overwhelm. Enjoy all the PR benefits of Twitter without getting lost in constant updates by finding and using Twitter chats.
New social networks. Wearables. The Internet of Things. PR pros have a lot to keep up with and prepare for. There’s barely enough time in the day. Allen Mireles takes a peek at the busy future of PR.
Is influencer outreach important for your brand or completely overrated? Chrysler has stepped up its influencer outreach efforts over the past couple of years, and its experience can help you create a similar campaign.
Twitter is no longer simply a place where people come to make jokes and drop quickie status updates. For a PR pro, it’s an invaluable resource that connects you with hungry journalists, looking for sources. Don’t just be active on Twitter, form...
Can a six-second video power your PR efforts? Leading brands like GE and Xerox have started using Vine for PR. See how you can use Vine to further your PR efforts, including how to pitch journalists!
Don’t think Facebook is a viable B2B PR tool? Guess again. Three of the top brands in the world use it to do their digital public relations. See who they are and get their tips for turning Facebook into a valuable PR tool!
Bloggers often hold just as much or more influence than traditional reporters, but one false step could leave you on the outs. Do you know how to pitch bloggers properly? Follow these 9 tips.
Feeling pressure to show the bottom-line results of your PR efforts? Before you start measuring PR, ask and answer these six questions to set you on the right path to showcasing your value to the C-suite.
Real time communications can produce big PR wins, but it can also severely damage a brand if done improperly. See what key ingredient will keep you out of trouble and help you succeed when joining a conversation.
LinkedIn continues to evolve and that’s great news for PR pros. See the value of LinkedIn’s Direct Sponsored Content and how to use the new feature to make your PR on the social network for businesses better.
Need publicity but missing something newsworthy or noteworthy to share? Try these nine tactics that can bring a downpour of publicity and earned media even when you seemingly have no news to share.
Do your public relations campaigns target Millennials and Gen Nexters? Then you need to include Instagram in your PR strategies. Customize your strategy based on the successes of four top brands.
Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content...
PR is being nudged from familiar text-based communications to more visual forms of communications. Inspire your Pinterest efforts with three successful public relations campaigns from major brands.
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