As a public relations pro you depend on building and maintaining strong business relationships. You need to keep your lists […]
The other day a Facebook friend posted the old saying, “You catch more flies with honey than you do with […]
The focus of internal communication function has shifted from pursuing outputs to achieving outcomes – and that is a significant […]
Let’s face it. Thanks to social media and digital tools, the world of marketing and public relations is evolving faster […]
“Creativity is a muscle. Exercise it daily — if you only need to create once a week, your muscles may […]
Wondering what 2015 promises? Look no further than the data from early holiday 2014 shopping, recently released from IBM and […]
It’s getting harder and harder to get attention these days. We’re all inundated by marketing messages, social updates, email and […]
Are you using Flipboard yet? You should be. The digital social magazine app aggregates content from across the web and […]
What’s the difference between success and failure? More often than not, it’s the ability to persuade. In public relations, persuasion […]
Does the public relations industry face challenges? In a word, yes. Why? In part, because public perception of the role […]
Whether you’re starting out your career or have been around for decades, you need to keep up with PR’s changing times. Here are nine traits that PR pros will need in 2015 and beyond.
Does Twitter feel like a firehose of information blasting you? You might have a case of Twitter Overwhelm. Enjoy all the PR benefits of Twitter without getting lost in constant updates by finding and using Twitter chats.
New social networks. Wearables. The Internet of Things. PR pros have a lot to keep up with and prepare for. There’s barely enough time in the day. Allen Mireles takes a peek at the busy future of PR.
Is influencer outreach important for your brand or completely overrated? Chrysler has stepped up its influencer outreach efforts over the past couple of years, and its experience can help you create a similar campaign.
Twitter is no longer simply a place where people come to make jokes and drop quickie status updates. For a PR pro, it’s an invaluable resource that connects you with hungry journalists, looking for sources. Don’t just be active on Twitter, form...
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