About Adrienne Sheares

Adrienne Sheares is an enthusiast for all things social media. On the rare times she’s not on social media, she loves watching any cooking show and frequently pretends she’s a “Top Chef” contestant in her kitchen. You can find her on Twitter at @SocialMediaDC.

3 Social Media Tips for Capturing Audience Attention

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands […]

4 Media Relations Tips to Live By

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms […]

SMMW15: Get Ready for #CisionHunt

Ah, the most wonderful time of year: it’s spring, and it’s also time for Social Media Marketing World! In the […]

Conference Survival Guide: How to Make the Most of #SMMW15

Conferences are a nice change in environment compared to a typical day at the office. However, with work still going […]

3 Digital Tactics That Cook Up Traditional PR Success

Between the 24/7 news cycle and the potential crisis looming only 140 characters away, the life of a PR pro […]

My Forrester Groundswell Awards Submission

In the PR tech landscape, there’s no shortage of content. Between white papers, blogs and social media posts, our audience […]

Top 50 Rich Media Social Influencers to Follow on Twitter

Social media isn’t just Facebook and Twitter, however those two networks dominate the social PR conversation. Did you know that […]

4 PR Resolutions for 2015

It’s natural for people to set goals to ensure a better and brighter future. You may have already pledged to […]

The Top 50 Content Marketers to Follow on Twitter

If content is king, what does that make content marketing experts? A great, must-follow resource on Twitter! In 2015, content […]

Word of Mouth: What’s the Value to PR?

Unless you’ve been living under a rock, you’ve undoubtedly heard about the concept of word of mouth marketing (WoM). Although […]

4 Tips for Practicing PR in Real Time

Real-time PR isn’t off-the-cuff PR. You can’t simply tell the social media manager or intern to monitor trends and events […]

Prepare Your PR for the Holidays

Pumpkin spice is in the air, which can only mean one thing: the holidays are coming. For those of us […]

And The Winner of the #FutureofPR Contest Is…

We searched high and low for a winner of our Future of PR contest and finally have one. We asked you to predict PR’s future, and you delivered. Check out our winner’s prediction as well as a few of our other tip entries.

The Evolution of PR: How to Survive the Future

Thanks to technology, PR has evolved. To survive and thrive in the present and future, you need to know how and when to distribute and amplify content and measure the results. Cision CMO Mark Thabit shows you how.

Weave Data Together for PR Insights

PR data is like weaving a rug. When you weave the data threads together, you get a clear and full […]

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