In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands […]
Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms […]
Ah, the most wonderful time of year: it’s spring, and it’s also time for Social Media Marketing World! In the […]
Conferences are a nice change in environment compared to a typical day at the office. However, with work still going […]
Between the 24/7 news cycle and the potential crisis looming only 140 characters away, the life of a PR pro […]
In the PR tech landscape, there’s no shortage of content. Between white papers, blogs and social media posts, our audience […]
Social media isn’t just Facebook and Twitter, however those two networks dominate the social PR conversation. Did you know that […]
It’s natural for people to set goals to ensure a better and brighter future. You may have already pledged to […]
If content is king, what does that make content marketing experts? A great, must-follow resource on Twitter! In 2015, content […]
Unless you’ve been living under a rock, you’ve undoubtedly heard about the concept of word of mouth marketing (WoM). Although […]
Real-time PR isn’t off-the-cuff PR. You can’t simply tell the social media manager or intern to monitor trends and events […]
Pumpkin spice is in the air, which can only mean one thing: the holidays are coming. For those of us […]
We searched high and low for a winner of our Future of PR contest and finally have one. We asked you to predict PR’s future, and you delivered. Check out our winner’s prediction as well as a few of our other tip entries.
Thanks to technology, PR has evolved. To survive and thrive in the present and future, you need to know how and when to distribute and amplify content and measure the results. Cision CMO Mark Thabit shows you how.
PR data is like weaving a rug. When you weave the data threads together, you get a clear and full […]
The beloved and dynamic duo, best-selling author Brian Solis and illustrator Hugh MacLeod of (Gapingvoid), are back in action with […]
Who are the PR industry’s top tweeters? We used our proprietary technology to find the 50 best. See who made the list, bulk up your Twitter feeds and bask in the bursts of 140-character knowledge.
Here at Vocus, we’re proud to sponsor along with Cision, best-selling author, Brian Solis’ new eBook, “What If PR Stood for People and Relationships?.” This book outlines a new future for PR and technology. We want to know what you think the...
Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR pros. Pinterest works with the...
The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. Learn how this transformation changes how PR...
Now that AMEC Measurement Week is over, it’s time to put everything we learned into practice! Measuring your PR efforts […]
Measurement’s about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.
PR pros can no longer run away from data. To succeed in modern day PR, practitioners need to embrace having the ability to track PR like never before and leverage it to achieve success.
This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR? According to Vocus CEO Peter […]
Facebook pages rarely have a reach of 6 percent. What can you do? Leigh George of Social Ogilvy says it’s time to expand your social reach with native advertising and gives you three tips for doing so.
1-312-922-2400from 8 AM - 5 PM CT