Contributors


About Adrienne Sheares

Adrienne Sheares is an enthusiast for all things social media. On the rare times she’s not on social media, she loves watching any cooking show and frequently pretends she’s a “Top Chef” contestant in her kitchen. You can find her on Twitter at @SocialMediaDC.

3 Social Media Tips for Capturing Audience Attention
Apr 27, 2015

3 Social Media Tips for Capturing Audience Attention

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands […]

4 Media Relations Tips to Live By
Apr 14, 2015

4 Media Relations Tips to Live By

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms […]

SMMW15: Get Ready for #CisionHunt
Mar 26, 2015

SMMW15: Get Ready for #CisionHunt

Ah, the most wonderful time of year: it’s spring, and it’s also time for Social Media Marketing World! In the […]

Conference Survival Guide: How to Make the Most of #SMMW15
Mar 25, 2015

Conference Survival Guide: How to Make the Most of #SMMW15

Conferences are a nice change in environment compared to a typical day at the office. However, with work still going […]

3 Digital Tactics That Cook Up Traditional PR Success
Feb 25, 2015

3 Digital Tactics That Cook Up Traditional PR Success

Between the 24/7 news cycle and the potential crisis looming only 140 characters away, the life of a PR pro […]

My Forrester Groundswell Awards Submission
Feb 20, 2015

My Forrester Groundswell Awards Submission

In the PR tech landscape, there’s no shortage of content. Between white papers, blogs and social media posts, our audience […]

Top 50 Rich Media Social Influencers to Follow on Twitter
Jan 14, 2015

Top 50 Rich Media Social Influencers to Follow on Twitter

Social media isn’t just Facebook and Twitter, however those two networks dominate the social PR conversation. Did you know that […]

4 PR Resolutions for 2015
Jan 06, 2015

4 PR Resolutions for 2015

It’s natural for people to set goals to ensure a better and brighter future. You may have already pledged to […]

The Top 50 Content Marketers to Follow on Twitter
Dec 08, 2014

The Top 50 Content Marketers to Follow on Twitter

If content is king, what does that make content marketing experts? A great, must-follow resource on Twitter! In 2015, content […]

Word of Mouth: What’s the Value to PR?
Dec 02, 2014

Word of Mouth: What’s the Value to PR?

Unless you’ve been living under a rock, you’ve undoubtedly heard about the concept of word of mouth marketing (WoM). Although […]

4 Tips for Practicing PR in Real Time
Oct 27, 2014

4 Tips for Practicing PR in Real Time

Real-time PR isn’t off-the-cuff PR. You can’t simply tell the social media manager or intern to monitor trends and events […]

Prepare Your PR for the Holidays
Oct 20, 2014

Prepare Your PR for the Holidays

Pumpkin spice is in the air, which can only mean one thing: the holidays are coming. For those of us […]

And The Winner of the #FutureofPR Contest Is…
Oct 17, 2014

And The Winner of the #FutureofPR Contest Is…

We searched high and low for a winner of our Future of PR contest and finally have one. We asked you to predict PR’s future, and you delivered. Check out our winner’s prediction as well as a few of our other tip entries.

The Evolution of PR: How to Survive the Future
Oct 16, 2014

The Evolution of PR: How to Survive the Future

Thanks to technology, PR has evolved. To survive and thrive in the present and future, you need to know how and when to distribute and amplify content and measure the results. Cision CMO Mark Thabit shows you how.

Weave Data Together for PR Insights
Oct 13, 2014

Weave Data Together for PR Insights

PR data is like weaving a rug. When you weave the data threads together, you get a clear and full […]

PR Is for People and Relationships
Oct 06, 2014

PR Is for People and Relationships

The beloved and dynamic duo, best-selling author Brian Solis and illustrator Hugh MacLeod of (Gapingvoid), are back in action with […]

Top 50 Social Media Influencers on Twitter
Oct 03, 2014

Top 50 Social Media Influencers on Twitter

Who are the PR industry’s top tweeters? We used our proprietary technology to find the 50 best. See who made the list, bulk up your Twitter feeds and bask in the bursts of 140-character knowledge.

Tell Us the Future of PR and Win an iPad
Oct 02, 2014

Tell Us the Future of PR and Win an iPad

Here at Vocus, we’re proud to sponsor along with Cision, best-selling author, Brian Solis’ new eBook, “What If PR Stood for People and Relationships?.” This book outlines a new future for PR and technology. We want to know what you think the...

Social Media Updates: Social Ads, Twitter Goes to the Movies and Google Updates
Sep 26, 2014

Social Media Updates: Social Ads, Twitter Goes to the Movies and Google Updates

Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR pros. Pinterest works with the...

The Santa Cycle and Its Impact on The News
Sep 25, 2014

The Santa Cycle and Its Impact on The News

The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. Learn how this transformation changes how PR...

Measure Your Work!
Sep 19, 2014

Measure Your Work!

Now that AMEC Measurement Week is over, it’s time to put everything we learned into practice! Measuring your PR efforts […]

Measurement: Don’t Get Caught in the Weeds
Sep 19, 2014

Measurement: Don’t Get Caught in the Weeds

Measurement’s about more than collecting numbers. Our friends at NPR share how they strategized their measurement efforts to create the new NPR One mobile app, using focus and data.

RIP AVE and Hello Big Data for PR
Sep 18, 2014

RIP AVE and Hello Big Data for PR

PR pros can no longer run away from data. To succeed in modern day PR, practitioners need to embrace having the ability to track PR like never before and leverage it to achieve success.

Get Ready to Measure!
Sep 15, 2014

Get Ready to Measure!

This week, September 15-19, is AMEC Measurement Week! Are you ready to measure your PR?   According to Vocus CEO Peter […]

Social Reach: Put Your Money Where Your Mouth Is
Sep 11, 2014

Social Reach: Put Your Money Where Your Mouth Is

Facebook pages rarely have a reach of 6 percent. What can you do? Leigh George of Social Ogilvy says it’s time to expand your social reach with native advertising and gives you three tips for doing so.