Contributors


About Brandon Andersen

Brandon is the Director of Marketing at Cision US. In his role, Brandon leads Cision’s US marketing team and develops strategies for engaging marketing and PR professionals. He is a host of the popular Cision Webinar series, and blogs about everything from inbound/content marketing tactics to future trends in communication and technology on Cision Blog. Find him on Twitter @brandonchicago

Social Regulations and Goals
Sep 17, 2014

Social Regulations and Goals

Day 3 of AMEC Measurement Week in New York City kicked off with Laura A. Grover, Senior Digital Strategy Director […]

How journalists view PR and social media – 2013 Social Journalism Survey
Dec 05, 2013

How journalists view PR and social media – 2013 Social Journalism Survey

How have journalists’ impressions of social media and PR changed in the last year? That is the question the 2013 […]

Content Optimization for Readability, Social Media & SEO
Sep 24, 2013

Content Optimization for Readability, Social Media & SEO

Your content is worthless if no one can find it. (Okay, maybe not totally worthless, but darn near close.) Content […]

Content Marketing for PR eBook
Jul 18, 2013

Content Marketing for PR eBook

If you’re not actively practicing content marketing, you’ve probably at least heard of it. It has the same type of […]

4 Steps for creating engaging content
Jan 24, 2013

4 Steps for creating engaging content

Creating engaging content is the #1 challenge facing content marketers today. If you’re currently part of the 41% below, you […]

Creating popular content to lift less popular content
Jan 10, 2013

Creating popular content to lift less popular content

Content is king. But what if your content is so niche-specific that your potential audience is relatively small? How do […]

Google Authorship – Get credit for your content
Nov 08, 2012

Google Authorship – Get credit for your content

Google has made a lot of changes to their search results in the past year. Penguins and Pandas aside, the […]

Writing for the web to keep your audience engaged
Aug 21, 2012

Writing for the web to keep your audience engaged

Writing for the web is tough. Your audience is distracted and you need to make your story stand out.  Here […]

Cision mobile – media contacts on the go
Jun 26, 2012

Cision mobile – media contacts on the go

As people are spending less time working at their desks and more time working on their phones, professionals are realizing […]

Quick Pinterest tips to help drive traffic to your site
May 02, 2012

Quick Pinterest tips to help drive traffic to your site

Here’s an interesting fact: although Pinterest only has 7% of the membership that Twitter does, it actually produces nearly as […]

Cision unwraps early holiday present for its users
Dec 13, 2011

Cision unwraps early holiday present for its users

When Google’s Chrome browser became the second most popular browser earlier this month, we don’t think many people were shocked. […]

Getting to know Google+ – Your questions answered
Dec 08, 2011

Getting to know Google+ – Your questions answered

In the 5 months since the launch of Google+, we’ve hosted 3 webinars to help PR & Marketing Professionals get […]

Google+ 101 Q&A
Oct 25, 2011

Google+ 101 Q&A

Back in September we held our first Introduction to Google+ webinar.  Afterward, we answered a few of the great questions […]

The impact of Facebook’s Timeline on PR and Marketing
Sep 27, 2011

The impact of Facebook’s Timeline on PR and Marketing

Last week Facebook introduced a new profile design known as Timeline, an infographic-like format that charts highlights from a user’s […]

Intro to Google+ Q&A
Sep 20, 2011

Intro to Google+ Q&A

Last week we hosted the webinar “Intro to Google+.”  We had a lot of great questions and unfortunately couldn’t get […]

Finding the top 100 users on Google+
Aug 31, 2011

Finding the top 100 users on Google+

I stumbled upon this site in the most organic of ways, someone shared it with me on Google+.  SocialStatistics.com, which […]

Introducing the Cision Influence Rating
Aug 02, 2011

Introducing the Cision Influence Rating

We’ve been talking about how to identify and engage influencers on CisionBlog for some time, and yesterday we announced a […]

Rethinking the definition of media placement
Jul 22, 2011

Rethinking the definition of media placement

You get a mention in a national magazine.  You get a half page write-up in a local newspaper. You get […]

Google+ is not out to destroy Facebook, it’s after Microsoft
Jul 13, 2011

Google+ is not out to destroy Facebook, it’s after Microsoft

Can Google+ compete with Facebook?  That’s what we’ve been asking since Google announced Google+ back in June. Every comparison that […]

Is engaging in the conversation on Twitter a waste of time?
Jul 01, 2011

Is engaging in the conversation on Twitter a waste of time?

Dan Zarrella of HubSpot posted some really interesting Twitter metrics yesterday.  He was exploring whether engaging on Twitter was as […]

Getting your videos noticed in YouTube
Jun 23, 2011

Getting your videos noticed in YouTube

Did you know that YouTube is the second largest search engine in the world?  Or that over 48 hours of […]

5 More Common Blogging SEO Mistakes
Jun 07, 2011

5 More Common Blogging SEO Mistakes

Last week we presented 5 Common SEO Mistakes Bloggers Make.  Today we are covering 5 more SEO mistakes that are […]

5 Common SEO Mistakes Bloggers Make
Jun 02, 2011

5 Common SEO Mistakes Bloggers Make

I was doing some SEO research the other day (I’m a nerd) and couldn’t help but notice that quite a […]

Writing an optimized press release starts with the right keywords
May 03, 2011

Writing an optimized press release starts with the right keywords

I love that PR professionals are seeing the benefits of writing optimized press releases.  Our SEO 101 for PR webinar […]

Q&A from “SEO 201 for Press Releases” Webinar
Mar 04, 2011

Q&A from “SEO 201 for Press Releases” Webinar

This post is co-written by Integrated Marketing expert Dan O’Brien, CEO of VividAscent. Thank you to those of you that […]