You already know that social media is a very powerful and cost-effective tool. But if your C-suite doesn’t fully “get” it, pitching social media to them might feel like an intimidating, uphill battle.
If you’re going to put the effort into keeping up a blog, you might as well optimize it so search […]
How is social media changing the face of advertising and PR? How can PR and marketing pros leverage YouTube and other rich media sites?
Greg Jarboe, the president and co-founder of SEO-PR and author of “YouTube and Video Marketing: An Hour a Day” shares his thoughts with us on the changing face of PR, how “social search” is impacting SEO, and how PR professionals can leverage rich media sites like YouTube.
HubSpot recently hosted a webinar by Brian Solis called, “Social Media Optimization is the new SEO” and it got me […]
Once considered complex and expensive, video is rapidly finding its way into the BtoB marketing mix. Given video’s ability to […]
Inbound links are basically votes that are cast for your website. Each inbound link is a vote for you and your content, and in this democratized world of SEO the more quality votes you have, the more likely your site will turn up in search results. Here are 5 tips to help you get more quality inbound links to your site.
It’s the equivalent of doing a “clip show” on a sitcom, but we thought we’d share with you the 5 most popular Cision blog posts of 2009.
You’re on Facebook. You’re on LinkedIn. You’re on Twitter. Basically, a little bit of you is all over the web […]
What happens when you let everyone have a voice on every page of the web? Google Sidewiki may be one […]
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.