Employees are a largely untapped resource for social media amplification. This is a point of view perpetuated by many content […]
What marketing tactics should we leave in 2017? See how people weighed in by reading this #CisionChat recap.
Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.
According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do...
While technology continues changing every industry I can think of, communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that ...
If advertising as we know it is truly dead, what’s next for paid, earned & owned media?
Cision’s social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.
When the most retweeted man in marketing makes a point, you listen.
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.