Contributors


About Caterina Lui

Caterina Lui is a senior customer content specialist for Virtual Press Office, PR Newswire’s trade show marketing solutions division. VPO helps global event professionals, exhibitors and trade show marketing managers reach their goals through news distribution, measurement and online press kit creation. Follow Caterina at @VPOEventZone, our Twitter channel dedicated to the trade show industry.

Contributors


How The Middle can Help you with Your Event Marketing Strategy

Learn how takeaways from the hit TV show The Middle can help you with your event marketing strategy.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Like peanut butter and jelly, events and big company announcements should be an automatic pairing.

How to Hit the Right Notes with Keynote Speaker Announcements

Event speakers inform, challenge and inspire; however, event speaker announcements are often less than inspirational. Here are 5 easy ways to amplify event speaker announcements.

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