Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?
How to Boost your D.I.Y. PR Campaign
With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy
Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company.
Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you.
How travel-start ups and independent hoteliers can access travel PR to effectively grow business.
As the year winds down, it's the perfect time to consider incorporating new tactics in to your 2020 strategic communications plans.
Between bots, political polarization, native advertising, and fly-by-night publications, consumers have real reason to doubt what they read online. Rightfully, they view some media with more suspicion than others: Although just half of consumers...
Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships
Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.
Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?
What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?
Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.
Pulse- an employee resource group at Cision- wanted to commemorate the 50th anniversary milestone of the Stonewall Riots by asking our colleagues, “What does Pride mean to you?” We’ve collected responses and we're sharing some here.
In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.
Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.
Improve your writing and create less work for your editor.
PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.
Which is better — a solo PR professional or a large agency? Read on to find the answer.
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.
AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?
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