Contributors



7 Tips We Love for Writing a Press Release That Gets Noticed
Feb 17, 2020

7 Tips We Love for Writing a Press Release That Gets Noticed

Writing a press release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. Focus on making it relevant, newsworthy and concise.

3 Surefire Ways to Make Seasonal Events Shine
Feb 13, 2020

3 Surefire Ways to Make Seasonal Events Shine

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.

PR and the International Crisis: 3 Lessons from the Smolensk Crash
Feb 12, 2020

PR and the International Crisis: 3 Lessons from the Smolensk Crash

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?

How to Boost your D.I.Y. PR Campaign
Jan 31, 2020

How to Boost your D.I.Y. PR Campaign

How to Boost your D.I.Y. PR Campaign

5 Reasons Why the Press Release Still Matters
Jan 22, 2020

5 Reasons Why the Press Release Still Matters

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy

The 3 Most Important UGC Marketing Trends to Keep an Eye On
Jan 14, 2020

The 3 Most Important UGC Marketing Trends to Keep an Eye On

Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company.

Reinventing the Press Release for a New Decade
Jan 07, 2020

Reinventing the Press Release for a New Decade

Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you.

Travel PR: What You Need to Know to Effectively Grow Business (When You're NOT one of the Big Guys)
Oct 30, 2019

Travel PR: What You Need to Know to Effectively Grow Business (When You're NOT one of the Big Guys)

How travel-start ups and independent hoteliers can access travel PR to effectively grow business.

Thinking Beyond the News Release
Oct 16, 2019

Thinking Beyond the News Release

As the year winds down, it's the perfect time to consider incorporating new tactics in to your 2020 strategic communications plans.

As Consumer Trust Thins, Marketers Must Pivot to Earned Media
Oct 02, 2019

As Consumer Trust Thins, Marketers Must Pivot to Earned Media

Between bots, political polarization, native advertising, and fly-by-night publications, consumers have real reason to doubt what they read online. Rightfully, they view some media with more suspicion than others: Although just half of consumers...

How to Get Media Coverage for Your Experiential Marketing Event
Aug 28, 2019

How to Get Media Coverage for Your Experiential Marketing Event

Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships

Measuring the Impact of Earned Media Content
Aug 07, 2019

Measuring the Impact of Earned Media Content

Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.

Three Steps to Avoiding Vanity Metrics in Public Relations
Jul 31, 2019

Three Steps to Avoiding Vanity Metrics in Public Relations

Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?

Behind the Curtain of Vanity Metrics
Jul 24, 2019

Behind the Curtain of Vanity Metrics

What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference
Jun 27, 2019

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference

Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.

Pride at Cision: What Pride Means to Us
Jun 20, 2019

Pride at Cision: What Pride Means to Us

Pulse- an employee resource group at Cision- wanted to commemorate the 50th anniversary milestone of the Stonewall Riots by asking our colleagues, “What does Pride mean to you?” We’ve collected responses and we're sharing some here.

How Your Brand Can Take A Political Stand
Jun 12, 2019

How Your Brand Can Take A Political Stand

In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.

How to Use Psychology to Refresh the Rebrand Experience
May 30, 2019

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

From an Editor: 6 Tips for Turning in Solid Work
Apr 18, 2019

From an Editor: 6 Tips for Turning in Solid Work

Improve your writing and create less work for your editor.

Is ‘Media Monitoring’ a Dirty Word?
Apr 03, 2019

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

How to Engage New Media Relationships to Get Them to Cover You
Mar 20, 2019

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

Which is Better — Solo PR Pros or Large Agencies?
Feb 18, 2019

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? Read on to find the answer.

Why New Companies Need Great PR
Feb 05, 2019

Why New Companies Need Great PR

If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.

5 Ways to Use In-House Video to Enhance the Impact of PR
Jan 28, 2019

5 Ways to Use In-House Video to Enhance the Impact of PR

When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.

The Past, Present & Future of Artificial Intelligence in PR
Jan 16, 2019

The Past, Present & Future of Artificial Intelligence in PR

AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?