Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.
Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.
When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.
Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.
In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.
Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.
You don’t have a comms strategy unless you have a workforce comms strategy. That was our message to comms pros attending Cision’s CommsCon in London.
Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.
When you are planning a major PR campaign, the stakes are high and risk is great. However, there are ways to minimize the effects of the unknown.
To gain support, brands need to make it clear that they are “doers” and not “talkers.”Here are 3 ways PR content can generate positive brand perception.
Use these four Mandela quotes as mantras when you're confronted with a marketing or PR challenge.
Innovation is not always about creating something new. Sometimes, it’s about ensuring that offerings evolve to meet the changing needs of the audience.
Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.
Traditional news outlets have begun creating content for Snapchat’s audience. Here are some news organizations to keep on your Snapchat radar.
Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.
PR specialists need to have in-depth insider knowledge on many subjects, but these three skills stand out from the rest. Read on to learn what they are.
Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.
Done well, press releases are still valuable, but the rise of practices like content marketing have transformed the brand-audience relationship.
Adding live video into your marketing mix has proven to be a great way to reach customers on a more personable level. Learn how to master livestreaming.
Data supports storytelling by bringing credibility and reliability to your PR message. Learn how to incorporate data into you storytelling.
In the (uncomfortably) near future, a far greater portion of news stories will be assembled and written by newsbots. What does this mean for PR?
Do influencers still influence anyone in 2018? With that in mind, let's check who is truly influential today and whom you should pitch for better results.
Beyond owned media, we’ve found that a hybrid model of earned and owned can boost performance. Think of it as owned media with a twist of earned.
Due to these vast differences, the entire PR strategy for a B2B company should have its own set of goals and priorities.
If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.
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