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3 Profound Ways "Culture Fit" Impacts Your PR Efforts
Jan 14, 2019

3 Profound Ways "Culture Fit" Impacts Your PR Efforts

Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.

Winning at PR: How Startups Can Create Data-Driven PR Strategies
Dec 26, 2018

Winning at PR: How Startups Can Create Data-Driven PR Strategies

Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.

Predictive PR: How Artificial Intelligence Changes Public Relations
Dec 19, 2018

Predictive PR: How Artificial Intelligence Changes Public Relations

When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.

Holiday-Themed Content You Can Reuse Through the Year
Dec 11, 2018

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

Update Your PR Strategy With These 4 Content Marketing Tactics
Nov 28, 2018

Update Your PR Strategy With These 4 Content Marketing Tactics

In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.

How to Make Your Content More Snackable for the Modern-Day Consumer
Nov 14, 2018

How to Make Your Content More Snackable for the Modern-Day Consumer

Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.

Internal + External Communications: 5 Ways to Lead from the Inside Out
Nov 07, 2018

Internal + External Communications: 5 Ways to Lead from the Inside Out

You don’t have a comms strategy unless you have a workforce comms strategy. That was our message to comms pros attending Cision’s CommsCon in London.

Stop Being Afraid to Tell Your Clients the Truth
Nov 06, 2018

Stop Being Afraid to Tell Your Clients the Truth

Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.

3 Ways to Prepare Your Brand for a Major PR Campaign
Oct 08, 2018

3 Ways to Prepare Your Brand for a Major PR Campaign

When you are planning a major PR campaign, the stakes are high and risk is great. However, there are ways to minimize the effects of the unknown.

3 Ways to Get the Masses to Take Your PR Content Seriously
Sep 12, 2018

3 Ways to Get the Masses to Take Your PR Content Seriously

To gain support, brands need to make it clear that they are “doers” and not “talkers.”Here are 3 ways PR content can generate positive brand perception.

4 Lessons Marketers Can Learn From Nelson Mandela
Aug 24, 2018

4 Lessons Marketers Can Learn From Nelson Mandela

Use these four Mandela quotes as mantras when you're confronted with a marketing or PR challenge.

Marketing to Your Advantage: Bringing Innovation to the Forefront
Aug 20, 2018

Marketing to Your Advantage: Bringing Innovation to the Forefront

Innovation is not always about creating something new. Sometimes, it’s about ensuring that offerings evolve to meet the changing needs of the audience.

Want Better Crisis Management? Media Monitoring Can Help
Aug 07, 2018

Want Better Crisis Management? Media Monitoring Can Help

Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.

News in a Snap: 11 News Agencies to Follow on Snapchat
Aug 02, 2018

News in a Snap: 11 News Agencies to Follow on Snapchat

Traditional news outlets have begun creating content for Snapchat’s audience. Here are some news organizations to keep on your Snapchat radar.

5 PR Tips for Handling PR Security Disasters in Your Organization
Aug 01, 2018

5 PR Tips for Handling PR Security Disasters in Your Organization

Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.

3 Little Known Skills Every PR Specialist Should Master
Jul 25, 2018

3 Little Known Skills Every PR Specialist Should Master

PR specialists need to have in-depth insider knowledge on many subjects, but these three skills stand out from the rest. Read on to learn what they are.

4 Distribution Tactics to Use to Keep Your Content From Going Nowhere
Jul 23, 2018

4 Distribution Tactics to Use to Keep Your Content From Going Nowhere

Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.

3 Content Marketing Lessons That Will Improve Your PR Strategy
Jul 18, 2018

3 Content Marketing Lessons That Will Improve Your PR Strategy

Done well, press releases are still valuable, but the rise of practices like content marketing have transformed the brand-audience relationship.

How to Master Livestream Q&A for Better Engagement
Jul 16, 2018

How to Master Livestream Q&A for Better Engagement

Adding live video into your marketing mix has proven to be a great way to reach customers on a more personable level. Learn how to master livestreaming.

How to Use Data-Backed Storytelling to Improve Your PR Efforts
Jul 11, 2018

How to Use Data-Backed Storytelling to Improve Your PR Efforts

Data supports storytelling by bringing credibility and reliability to your PR message. Learn how to incorporate data into you storytelling.

PR in the Age of NewsBots: a Pitched Battle
Jul 09, 2018

PR in the Age of NewsBots: a Pitched Battle

In the (uncomfortably) near future, a far greater portion of news stories will be assembled and written by newsbots. What does this mean for PR?

Influencers vs. Opinion Leaders: Whom to Trust?
Jul 03, 2018

Influencers vs. Opinion Leaders: Whom to Trust?

Do influencers still influence anyone in 2018? With that in mind, let's check who is truly influential today and whom you should pitch for better results.

A New PR Paradigm: The Secret of Owned Media
Jul 02, 2018

A New PR Paradigm: The Secret of Owned Media

Beyond owned media, we’ve found that a hybrid model of earned and owned can boost performance. Think of it as owned media with a twist of earned.

5 Indispensable Tips to Nail B2B Media Relations
Jun 25, 2018

5 Indispensable Tips to Nail B2B Media Relations

Due to these vast differences, the entire PR strategy for a B2B company should have its own set of goals and priorities.

3 Ways to Build a Purpose-Driven Communication Strategy
Jun 22, 2018

3 Ways to Build a Purpose-Driven Communication Strategy

If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.