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This post was written by a guest Cision contributor.

Contributors


3 Ways to Build a Purpose-Driven Communication Strategy

If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona

AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.

Cision Celebrates a Golden Night at the 2018 AMEC Awards

It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.

3 Ways to Engage Your Superfans and Create True Brand Advocates

For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.

8 Helpful Tips to Rock Your Radio Media Tour

Check out these eight tips to prep spokespeople so that they can crush their next radio interview.

Beyond Your Brand’s Media Coverage: What You Need to Monitor

To truly get a comprehensive understanding of how your brand fits into the media landscape you need to think a step beyond traditional media monitoring.

Struggling With Content Personalization? Play Cards Against Humanity

It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content personalization. Read on to learn more.

My Interview with Susan Guillory, President of Egg Marketing

I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts, whitepapers, and web copy for small businesses and technology companies.

Touches on the rising use of artificial intelligence

Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the […]

Don’t Get Duped: How to Tell if You’re Dealing With a Fake Photo This April Fools’ Day And Beyond

Don’t get fooled by the fakery. Here are a few tips to help you evaluate a potentially fake photo.

How Privacy Conscious Brands Can Gain an Edge on the Competition

We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day.

Who Runs the World? A Spotify Playlist for Women in PR

Today is International Women’s Day. It’s an inspiring day meant to celebrate women everywhere, and especially you, women of PR and media.

7 Types of Influencers That Impact Today’s Consumer

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

Can I Use That Picture? 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules

Risking your business for a photo is silly. It’s best to get it right the first time. Here’s a guide to understanding basic copyright rules for your blog.

To Conquer Consumer Distrust, Turn to Branded Content

For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company.

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