Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.
Since the introduction of Periscope and Meerkat (RIP), there have been thousands of articles and blog posts hyping live streaming […]
New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you? User-generated content is based on this very concept.
Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human […]
SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE ENTRANT’S CHANCES OF WINNING. […]
It’s easier to make a resolution than it is to keep it. Set small habits instead, and see big results.
New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any.
It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.
Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on the basis of that attitude.
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.
Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]
News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. […]
This video takes the viewer on a journey where they’re confronted by five essential video types every marketer should be considering as they compete for attention in a crowded marketplace.
Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.
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A blog for and about the media featuring trends, tips, tools, media moves and more.