Contributors


About Cision Contributor

This post was written by a guest Cision contributor.

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona
Jun 18, 2018

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona

AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.

Cision Celebrates a Golden Night at the 2018 AMEC Awards
Jun 15, 2018

Cision Celebrates a Golden Night at the 2018 AMEC Awards

It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.

3 Ways to Engage Your Superfans and Create True Brand Advocates
Jun 11, 2018

3 Ways to Engage Your Superfans and Create True Brand Advocates

For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.

8 Helpful Tips to Rock Your Radio Media Tour
Jun 08, 2018

8 Helpful Tips to Rock Your Radio Media Tour

Check out these eight tips to prep spokespeople so that they can crush their next radio interview.

Beyond Your Brand’s Media Coverage: What You Need to Monitor
May 21, 2018

Beyond Your Brand’s Media Coverage: What You Need to Monitor

To truly get a comprehensive understanding of how your brand fits into the media landscape you need to think a step beyond traditional media monitoring.

Struggling With Content Personalization? Play Cards Against Humanity
May 02, 2018

Struggling With Content Personalization? Play Cards Against Humanity

It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content personalization. Read on to learn more.

My Interview with Susan Guillory, President of Egg Marketing
Apr 25, 2018

My Interview with Susan Guillory, President of Egg Marketing

I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts,...

Touches on the rising use of artificial intelligence
Apr 11, 2018

Touches on the rising use of artificial intelligence

Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the […]

Don’t Get Duped: How to Tell if You’re Dealing With a Fake Photo This April Fools’ Day And Beyond
Mar 29, 2018

Don’t Get Duped: How to Tell if You’re Dealing With a Fake Photo This April Fools’ Day And Beyond

Don’t get fooled by the fakery. Here are a few tips to help you evaluate a potentially fake photo.

How Privacy Conscious Brands Can Gain an Edge on the Competition
Mar 12, 2018

How Privacy Conscious Brands Can Gain an Edge on the Competition

We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the...

7 Types of Influencers That Impact Today’s Consumer
Feb 26, 2018

7 Types of Influencers That Impact Today’s Consumer

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

Can I Use That Picture? 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules
Feb 15, 2018

Can I Use That Picture? 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules

Risking your business for a photo is silly. It’s best to get it right the first time. Here’s a guide to understanding basic copyright rules for your blog.

To Conquer Consumer Distrust, Turn to Branded Content
Feb 07, 2018

To Conquer Consumer Distrust, Turn to Branded Content

For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and ...

Three Tips to Upgrade and Utilize Your Media List
Feb 05, 2018

Three Tips to Upgrade and Utilize Your Media List

Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.

Live Video Streaming Best Practices for PR
Jan 30, 2018

Live Video Streaming Best Practices for PR

Since the introduction of Periscope and Meerkat (RIP), there have been thousands of articles and blog posts hyping live streaming […]

How to Grow Your Business With User Generated Content Marketing
Jan 23, 2018

How to Grow Your Business With User Generated Content Marketing

New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you? User-generated content is based on this very concept.

Are Declining Attention Spans Killing Your Content Marketing Strategy?
Jan 22, 2018

Are Declining Attention Spans Killing Your Content Marketing Strategy?

Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human […]

2018 State of the Media Sweepstakes Rules
Jan 20, 2018

2018 State of the Media Sweepstakes Rules

SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE ENTRANT’S CHANCES OF WINNING. […]

Make Habits, Not Resolutions: 6 Practices to Weave Into Your Writing Process For 2018
Jan 11, 2018

Make Habits, Not Resolutions: 6 Practices to Weave Into Your Writing Process For 2018

It’s easier to make a resolution than it is to keep it. Set small habits instead, and see big results.

The Top 3 Branding Resolutions Your Business Needs to Make for 2018
Jan 10, 2018

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429...

Take Your Marketing to the Next Level — Without Facebook
Jan 02, 2018

Take Your Marketing to the Next Level — Without Facebook

It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Leverage Your Brand’s Poker Face Into a Competitive Edge
Dec 26, 2017

Leverage Your Brand’s Poker Face Into a Competitive Edge

Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on ...

Are You Accurately Measuring the ROI of Your PR Strategy?
Dec 21, 2017

Are You Accurately Measuring the ROI of Your PR Strategy?

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent ...

Why Transparency Is the Key to Building Brand Loyalty
Dec 13, 2017

Why Transparency Is the Key to Building Brand Loyalty

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]

How to Harness the Power of HARO For More Earned Media
Dec 12, 2017

How to Harness the Power of HARO For More Earned Media

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.  […]