About Cision Contributor

This post was written by a guest Cision contributor.


How to Use Data-Backed Storytelling to Improve Your PR Efforts

Data supports storytelling by bringing credibility and reliability to your PR message. Learn how to incorporate data into you storytelling.

PR in the Age of NewsBots: a Pitched Battle

In the (uncomfortably) near future, a far greater portion of news stories will be assembled and written by newsbots. What does this mean for PR?

Influencers vs. Opinion Leaders: Whom to Trust?

Do influencers still influence anyone in 2018? With that in mind, let's check who is truly influential today and whom you should pitch for better results.

A New PR Paradigm: The Secret of Owned Media

Beyond owned media, we’ve found that a hybrid model of earned and owned can boost performance. Think of it as owned media with a twist of earned.

5 Indispensable Tips to Nail B2B Media Relations

Due to these vast differences, the entire PR strategy for a B2B company should have its own set of goals and priorities.

3 Ways to Build a Purpose-Driven Communication Strategy

If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona

AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.

Cision Celebrates a Golden Night at the 2018 AMEC Awards

It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.

3 Ways to Engage Your Superfans and Create True Brand Advocates

For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.

8 Helpful Tips to Rock Your Radio Media Tour

Check out these eight tips to prep spokespeople so that they can crush their next radio interview.

Beyond Your Brand’s Media Coverage: What You Need to Monitor

To truly get a comprehensive understanding of how your brand fits into the media landscape you need to think a step beyond traditional media monitoring.

Struggling With Content Personalization? Play Cards Against Humanity

It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content personalization. Read on to learn more.

My Interview with Susan Guillory, President of Egg Marketing

I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts, whitepapers, and web copy for small businesses and technology companies.

Touches on the rising use of artificial intelligence

Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the […]

Don’t Get Duped: How to Tell if You’re Dealing With a Fake Photo This April Fools’ Day And Beyond

Don’t get fooled by the fakery. Here are a few tips to help you evaluate a potentially fake photo.

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