I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts, whitepapers, and web copy for small businesses and technology companies.
Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the […]
Don’t get fooled by the fakery. Here are a few tips to help you evaluate a potentially fake photo.
We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day.
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.
Risking your business for a photo is silly. It’s best to get it right the first time. Here’s a guide to understanding basic copyright rules for your blog.
For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company.
Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.
Since the introduction of Periscope and Meerkat (RIP), there have been thousands of articles and blog posts hyping live streaming […]
New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you? User-generated content is based on this very concept.
Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human […]
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.