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This post was written by a guest Cision contributor.

Brands, Here’s How to Captivate Consumers in the Age of Distraction
May 31, 2017

Brands, Here’s How to Captivate Consumers in the Age of Distraction

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s.

Listen to Your Customers: Why You Need to Embrace Customer Complaints
May 30, 2017

Listen to Your Customers: Why You Need to Embrace Customer Complaints

Jay Baer explains how to listen to customers and embrace complaints.

What Content Discovery Means for Search and How to Fuel Its Growth
May 29, 2017

What Content Discovery Means for Search and How to Fuel Its Growth

The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed ...

Why Employee Opinions Are Their Own…and a Reflection Of Your Brand
May 25, 2017

Why Employee Opinions Are Their Own…and a Reflection Of Your Brand

Scott Stratten explains why employee opinions are their own…and a reflection of your brand.

Here Are Four Times When It’s OK to Go Off Message
May 19, 2017

Here Are Four Times When It’s OK to Go Off Message

Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

How to Generate Leads From Social Conversations
May 18, 2017

How to Generate Leads From Social Conversations

Neal Schaffer provides insights on how to generate leads from social conversations.

5 Ways to Reach New Audiences Through Tech Innovations
May 16, 2017

5 Ways to Reach New Audiences Through Tech Innovations

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here’s how to make the most of it.

How Digital PR Pros Can Cope with Recent Google Search Updates
May 12, 2017

How Digital PR Pros Can Cope with Recent Google Search Updates

Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.

Communicating Like Never Before is Easier Than You Think
May 04, 2017

Communicating Like Never Before is Easier Than You Think

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

How to Build Trust With Your Audience and Become Top of Mind
Apr 21, 2017

How to Build Trust With Your Audience and Become Top of Mind

John Hall’s latest infographic shows what consumers are looking for in brands they trust.

3 Tactics to Get the Most Out of Your Martech Stack
Apr 18, 2017

3 Tactics to Get the Most Out of Your Martech Stack

Here are three tactics to help you get the most of your martech stack.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017
Apr 05, 2017

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros
Apr 04, 2017

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

4 Tips to Create PR Campaigns that Stand Above Competitors
Mar 14, 2017

4 Tips to Create PR Campaigns that Stand Above Competitors

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from […]

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World
Mar 13, 2017

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.

How to Leverage Your HARO Earned Media Placements
Feb 22, 2017

How to Leverage Your HARO Earned Media Placements

Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!

Are you in love with your clients? You should be.
Feb 14, 2017

Are you in love with your clients? You should be.

To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic ...

Creative Headlines Will Drive PR SEO & Success in 2017
Feb 03, 2017

Creative Headlines Will Drive PR SEO & Success in 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate...

How Social Media Redefined What It Means to Be a ‘Foodie’
Jan 26, 2017

How Social Media Redefined What It Means to Be a ‘Foodie’

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to...

5 Ways Influencer Targeting Can Generate Earned Media Lift
Jan 25, 2017

5 Ways Influencer Targeting Can Generate Earned Media Lift

Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps
Jan 20, 2017

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.

5 Research-Backed Tips for Planning Your Content Strategy
Jan 11, 2017

5 Research-Backed Tips for Planning Your Content Strategy

Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having...

Q&A with Steve Cox, VP of PR at Sodexo
Dec 15, 2016

Q&A with Steve Cox, VP of PR at Sodexo

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to ...

7 PR Mistakes to Avoid in 2017
Dec 13, 2016

7 PR Mistakes to Avoid in 2017

If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results.

Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing
Dec 06, 2016

Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing

Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.