The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed ...
Scott Stratten explains why employee opinions are their own…and a reflection of your brand.
Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.
Neal Schaffer provides insights on how to generate leads from social conversations.
Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here’s how to make the most of it.
Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.
“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis
John Hall’s latest infographic shows what consumers are looking for in brands they trust.
Here are three tactics to help you get the most of your martech stack.
Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.
The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.
Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from […]
By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.
Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!
To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic ...
The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate...
Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to...
Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.
How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.
Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having...
Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to ...
If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results.
Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.
Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan’s upcoming webinar Influence By The Numbers.
A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar.
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