There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.
Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space and speaks to consumers is extremely important.
Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?
What’s missing is the why behind consumers interacting with a piece of content.
Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.
Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach.
While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.
The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company’s reach.
With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.
As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.
As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.
It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.
It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.
Blogging can (and should) do more than just update readers on the latest news and events of the day.
When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.
But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find.
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.