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Contributors


4 Keys to Distributing Public Service Announcements

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

How Earned Media is Changing Your Marketing Strategy

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.

It’s Time for PR to Stand up and be Counted

During a panel Q&A session at the London leg of the Cision World Tour, experts explained that PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.

How to Spy on Your Competition & Steal Their Secrets

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Competition for attention and […]

Brands, Here’s How to Captivate Consumers in the Age of Distraction

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s.

Listen to Your Customers: Why You Need to Embrace Customer Complaints

Jay Baer explains how to listen to customers and embrace complaints.

What Content Discovery Means for Search and How to Fuel Its Growth

The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on the quality of content.

Why Employee Opinions Are Their Own…and a Reflection Of Your Brand

Scott Stratten explains why employee opinions are their own…and a reflection of your brand.

Here Are Four Times When It’s OK to Go Off Message

Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

How to Generate Leads From Social Conversations

Neal Schaffer provides insights on how to generate leads from social conversations.

5 Ways to Reach New Audiences Through Tech Innovations

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here’s how to make the most of it.

How Digital PR Pros Can Cope with Recent Google Search Updates

Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.

Communicating Like Never Before is Easier Than You Think

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

How to Build Trust With Your Audience and Become Top of Mind

John Hall’s latest infographic shows what consumers are looking for in brands they trust.

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