Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.
As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.
It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.
It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.
Blogging can (and should) do more than just update readers on the latest news and events of the day.
When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.
But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find.
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.
During a panel Q&A session at the London leg of the Cision World Tour, experts explained that PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and […]
If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s.
Jay Baer explains how to listen to customers and embrace complaints.
The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on the quality of content.
Scott Stratten explains why employee opinions are their own…and a reflection of your brand.
Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.