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3 Ways to Expand Your Reach Within the Hispanic Community

Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach.

How to Overcome 7 Top Content Marketing Challenges

While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

Holding Them Accountable: Ensuring Micro-Influencers Make a Big Impact

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company’s reach.

How to Plan for the Success of Your Earned Media Strategy

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.

Your Marketing Department Needs More Collaboration

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.

How to Leverage Emotions to Boost Digital PR

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.

5 Reasons Why Communications Internships Are Extremely Beneficial

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.

How to Create a Coordinated Email and Social Strategy

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.

How to Enhance Your Non-Profit’s Communication Strategy and Achieve Results Like Never Before

It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.

How to Get Quality Leads on Your Blog

Blogging can (and should) do more than just update readers on the latest news and events of the day.

When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.

But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find.

4 Keys to Distributing Public Service Announcements

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

How Earned Media is Changing Your Marketing Strategy

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.

It’s Time for PR to Stand up and be Counted

During a panel Q&A session at the London leg of the Cision World Tour, experts explained that PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.

How to Spy on Your Competition & Steal Their Secrets

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Competition for attention and […]

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