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Contributors


Communicating Like Never Before is Easier Than You Think

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

How to Build Trust With Your Audience and Become Top of Mind

John Hall’s latest infographic shows what consumers are looking for in brands they trust.

3 Tactics to Get the Most Out of Your Martech Stack

Here are three tactics to help you get the most of your martech stack.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

4 Tips to Create PR Campaigns that Stand Above Competitors

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from […]

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.

How to Leverage Your HARO Earned Media Placements

Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!

Are you in love with your clients? You should be.

To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.

Creative Headlines Will Drive PR SEO & Success in 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

How Social Media Redefined What It Means to Be a ‘Foodie’

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.

5 Ways Influencer Targeting Can Generate Earned Media Lift

Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.

5 Research-Backed Tips for Planning Your Content Strategy

Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having little to show for it. With the following research-backed tips, however, things can be much different in 2017!

Q&A with Steve Cox, VP of PR at Sodexo

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to during the live Q&A, Steve was kind of enough to answer them for attendees!

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