Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to...
Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.
How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.
Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having...
Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to ...
If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results.
Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.
Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan’s upcoming webinar Influence By The Numbers.
A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar.
Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that […]
Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, […]
Villanova won the NCAA tournament, but which team stole the show on social? Find out who made the most noise with our latest March Madness infographic.
Cision took a look at which teams in rounds 1 and 2 of the NCAA tournament were making the biggest splash on social. Find out how your favorite stacks up!
When Carnival Cruise Line was faced with several crises back in 2012 and 2013, it was a deficit that many […]
With so many tools, it’s easy to become robotic and automated. But PR stands for “people” and relationships.” Keep your human touch. Sign the #pitchPRomise pledge.
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A blog for and about the media featuring trends, tips, tools, media moves and more.