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This post was written by a guest Cision contributor.

35 Writing and Speaking Tips From Capitol Hill’s Best
Apr 01, 2014

35 Writing and Speaking Tips From Capitol Hill’s Best

The ability to communicate clearly is paramount to marketers and PR pros. Elevate your communications with 35 writing and speaking tips from veteran Capitol Hill speechwriters.

The Ears Have It: The Top Trend for Social Media in 2014
Mar 24, 2014

The Ears Have It: The Top Trend for Social Media in 2014

Social media didn’t always have the ear of top marketers, but things have changed. Customers now expect to connect and […]

Thinking Like a Content & Brand Strategist
Mar 18, 2014

Thinking Like a Content & Brand Strategist

This is a guest blog post by Andrea Martone, veteran freelance writer, public relations and special events consultant from New York and […]

Marketing Automation – Where PR and Marketing Collide
Mar 17, 2014

Marketing Automation – Where PR and Marketing Collide

Within the past decade the public relations pro worked diligently and entirely separate from the marketing team. Today, that’s all […]

Happy Birthday, World Wide Web!
Mar 12, 2014

Happy Birthday, World Wide Web!

Graphic created by Cision’s U.S. design team. The World Wide Web turns 25 years old today. To celebrate this milestone, […]

Monitoring and Measuring in Today’s Media Landscape
Mar 11, 2014

Monitoring and Measuring in Today’s Media Landscape

This post is by Information Retrieval Specialist Ann Feeney. Marketers, PR professionals and advocacy groups need to move beyond the traditional […]

Cision Launches Social Demographics
Mar 05, 2014

Cision Launches Social Demographics

This post is by Media Research Director Kristen Sala and Electronic Media Manager Beth Blanchard. Over the last couple years, […]

Three Guerilla Marketing Tips to Distinguish Your Brand
Mar 04, 2014

Three Guerilla Marketing Tips to Distinguish Your Brand

South by Southwest (SXSW) is just around the corner, and companies of all sizes are trying to capture the attention […]

3 PR Secrets From Brands That Consistently Win
Feb 24, 2014

3 PR Secrets From Brands That Consistently Win

The best communications come from a well-defined and developed brand strategy. For many companies, paying big-name, expensive agencies to build […]

10 Reasons We Love PR Pros
Feb 14, 2014

10 Reasons We Love PR Pros

This post is by Cision staff. In the spirit of Valentine’s Day, we’re curving our Cupid’s bow and targeting public […]

Four Rules for Telling an Effective Video Story
Feb 11, 2014

Four Rules for Telling an Effective Video Story

Video content is a crucial part of your brand’s strategy. In addition to the search benefits (YouTube is the world’s […]

Snatch the Media Spotlight in a Social World
Feb 07, 2014

Snatch the Media Spotlight in a Social World

Social media and traditional media continue to converge, according to Vocus’ “State of the Media Report 2014”, giving marketing and […]

On the Go: Sprint to Mobile Marketing Success
Feb 05, 2014

On the Go: Sprint to Mobile Marketing Success

Today’s fast-paced world is fueled by mobile device access. Your customers (and you!) are always connected and perpetually on the […]

Which Brands Will Medal at Sochi?
Feb 03, 2014

Which Brands Will Medal at Sochi?

The Sochi Winter Olympics are right around the corner. Expect to see some of the best PR and marketing practitioners […]

Get Reads and Leads With Your Online Press Releases
Jan 27, 2014

Get Reads and Leads With Your Online Press Releases

Want to make your online news releases more powerful? From keyword questions to measuring success, PR pro Stacey Miller offers best practices for creating news releases that win.

Drive 2014 Revenue with these Three Content Tips
Jan 22, 2014

Drive 2014 Revenue with these Three Content Tips

In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content […]

Integrating Native Advertising Into Your 2014 Marketing Strategy
Jan 20, 2014

Integrating Native Advertising Into Your 2014 Marketing Strategy

Whether you aim to drum up brand awareness or increase inbound leads to drive more conversions, native advertising can play […]

3 Marketing Trends to Watch in 2014
Jan 17, 2014

3 Marketing Trends to Watch in 2014

Many trends are forecasted for 2014. Some are continuations of existing trends, while others are based on new technology, but […]

The Low-Down on Gamification
Jan 16, 2014

The Low-Down on Gamification

This is a guest post by Amy Lipton, senior vice president of Sepaton, Inc. We live in a world where […]

Three Ways to Personalize Marketing Automation
Jan 15, 2014

Three Ways to Personalize Marketing Automation

Marketing automation lets you tailor communications with small customer segments to generate more leads and increase conversion rates. Add a […]

Make Data Work For You
Jan 13, 2014

Make Data Work For You

We are often called upon to incorporate data intelligence with communications. While somewhat intimidating for those who see themselves as […]

Native Wisdom on Native Advertising
Jan 08, 2014

Native Wisdom on Native Advertising

Spending on native advertising in the U.S. was up by over 71 percent this year over last year and by […]

Email Marketing Trends:  3 Experts on the State of the Business
Dec 23, 2013

Email Marketing Trends: 3 Experts on the State of the Business

This is a guest post by Myles Dannhausen, content strategist at Lightspan Digital. You may not think it when your […]

How The Humane Society Fundraises With Social Media
Dec 19, 2013

How The Humane Society Fundraises With Social Media

Puppies. Discarded pets gazing through the bars of animal shelters. Heartwrenching music in the background. The Humane Society, dedicated to […]

Gifts for the PR, Marketing & Social Media Obsessed
Dec 19, 2013

Gifts for the PR, Marketing & Social Media Obsessed

This post is by social media product specialist Mischaela Elkins. Finding a gift for the savvy communicators in your life […]