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Contributors


Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing

Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.

Unlocking the Science of Influencer Marketing [Webinar This Week]

Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan’s upcoming webinar Influence By The Numbers.

How to Create a Social Media Content Calendar

A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar.

Adapting to a Data-Driven PR World

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that […]

10 Takeaways From Social Media Marketing World: Day 1

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, […]

Infographic: How March Madness Shook Out on Social

Villanova won the NCAA tournament, but which team stole the show on social? Find out who made the most noise with our latest March Madness infographic.

March Madness Rounds 1 & 2: Let the Social Games Begin

Cision took a look at which teams in rounds 1 and 2 of the NCAA tournament were making the biggest splash on social. Find out how your favorite stacks up!

How Carnival Cruise Line Built an Unsinkable Brand After Crisis

When Carnival Cruise Line was faced with several crises back in 2012 and 2013, it was a deficit that many […]

Why Communication Pros Should Make This Simple Promise

With so many tools, it’s easy to become robotic and automated. But PR stands for “people” and relationships.” Keep your human touch. Sign the #pitchPRomise pledge.

What Is Social CRM And How Can It Help You?

Brands use social media to talk to and collaborate with customers to solve business problems. Marketers use social media to ask […]

Top 50 PR, Marketing & Social Media Podcasters to Follow

Digital multimedia has evolved yet again. We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and […]

And the Winner of the #InnovateNow Social Contest Is…

Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR […]

#InnovateNow With Nichole Kelly: Stand Out on Social

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Aaron Lee: Customize Platforms to Audiences

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Mari Smith: Involve Audiences in Content Creation

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

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