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Contributors


How Social Media Redefined What It Means to Be a ‘Foodie’

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to...

5 Ways Influencer Targeting Can Generate Earned Media Lift

Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.

5 Research-Backed Tips for Planning Your Content Strategy

Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having...

Q&A with Steve Cox, VP of PR at Sodexo

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to ...

7 PR Mistakes to Avoid in 2017

If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results.

Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing

Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.

Unlocking the Science of Influencer Marketing [Webinar This Week]

Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan’s upcoming webinar Influence By The Numbers.

How to Create a Social Media Content Calendar

A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar.

Adapting to a Data-Driven PR World

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that […]

10 Takeaways From Social Media Marketing World: Day 1

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, […]

Infographic: How March Madness Shook Out on Social

Villanova won the NCAA tournament, but which team stole the show on social? Find out who made the most noise with our latest March Madness infographic.

March Madness Rounds 1 & 2: Let the Social Games Begin

Cision took a look at which teams in rounds 1 and 2 of the NCAA tournament were making the biggest splash on social. Find out how your favorite stacks up!

How Carnival Cruise Line Built an Unsinkable Brand After Crisis

When Carnival Cruise Line was faced with several crises back in 2012 and 2013, it was a deficit that many […]

Why Communication Pros Should Make This Simple Promise

With so many tools, it’s easy to become robotic and automated. But PR stands for “people” and relationships.” Keep your human touch. Sign the #pitchPRomise pledge.

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