Contributors



Contributors


Want Media Coverage? Know The Gatekeepers’ Goals

Want more media coverage? Look at journalists’ goals and ask how you can help achieve them, says social media PR hacker Ian Greenleigh.

Does Your Crisis Communications Plan Include Social?

Does your organization have a complete crisis communications plan? If it doesn’t include social media, the answer is “no” says online PR expert Ann Marie van den Hurk.

Building the Press Release of the Future

Has Google killed the news release with its new focus on excessive anchor text? Not at all, says Vocus SVP of Products You Mon Tsang. News releases are about news, not links.

Have You Started Marketing in 3D?

Whilst making a financial return is important, your prospects, customers and other stakeholders would like you to play a positive role in society that’s functional, commercial, social and environmental.

How to Handle a Social Media Flame Crisis in Five Steps

Whether your business is new to social media or not, there are a few rules you should ALWAYS follow if someone ‘flames’ your social pages with negative comments.

The #Demand13 Speaker Infographic!

Need the most effective marketing knowhow from the best in the business? The Demand Success 2013 Vocus Conference delivers. This new infographic shows you who’s who.

Actress Elisabeth Moss Joins #Demand13 as Keynote Speaker!

Elisabeth Moss, who plays Peggy Olsen on AMC’s Mad Men, will be our closing keynote on day one of Demand Success, the Vocus conference on Thursday, June 20th.

Vocus Questions: Lisa Barone on Social, Search and #Demand13

SEO and social media have converged to affect how your business ranks in search and whether customers can find you. Lisa Barone, Overit’s VP of Strategy, will help Demand Success attendees navigate this new landscape.

Weekend Read: Six Ways to Grab the Media’s Attention

Excerpt from Let’s Close A Deal by Christine Clifford, a new book that guides businesses to better pitching, positioning and selling, published by Wiley.

Andrea Weckerle: Online Conflict Management as a Business Process

Many companies struggle through negative online behavior as best they can. A better approach is to regard online conflict management as a business process, says next week’s webinar host Andrea Weckerle.

Why Shared Media is the Best of Both Worlds

Owned media is your website or blog. Earned media happens when customers rave about you. But there’s a gray area between owned and earned that’s just as important: shared media.

Publicize It! A Free Vocus Guide to Generating Publicity

Use this free Vocus guide to integrate strategic messaging, media relations, and thought leadership into a successful publicity campaign for your brand.

What Is a Communication Strategy?

A communication strategy does not a marketing strategy make. A communication strategy is complementary and subservient to the marketing one. It takes its cues from the marketing strategy, which, in turn, takes its direction from the business strategy.

Shel Holtz: Smartphones Are Swiss Army Knives for Life

The consumer shift to mobile technology is about far more than accommodating a smaller screen size, says technology and marketing expert Shel Holtz. While communicators scramble to ensure their content looks right on screens between 4 and 10 inches, a more fundamental shift in behaviors is taking place, which should be top-of-mind for businesses.

Using Survey Incentives to Supercharge, Not Skew, Your Responses

As many marketers experience, you may have had some trouble getting answers to your latest marketing survey. This is when you should start thinking about incentivizing: giving in order to get. The problem here, however, is that incentives can complicate your response rates and lead to a skewed picture.

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