How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.
Cision CEO Kevin Akeroyd recently joined SiliconANGLE’s John Furrier #theCUBE to discuss how the Cision Communications Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more.
Megyn Kelly, Anderson Cooper and Rachel Maddow are some of the top names in political news coverage today. Although it would be ideal to engage with these journalists, chances are you won’t be able get their attention. Instead of targeting only a handful of the most popular names, there are thousands of other journalists you can create relationships with that are reporting on similar topics. Using the Cision Communication Cloud™’s Influencer Search, you can identify influencers discussing key topics that are important to your brand. To demonstrate this, we used the new cloud to discover the top inauguration media influencers you might not know about.
Business today operates at the speed of light and it can be overwhelming to ponder how to effectively get things done while driving results. Akeroyd offers a simple tip in this BizcastHQ video interview: simplify and focus on the long term.
#PRSAICON 2016 brought together some of today’s top thought leaders in the field of communications. Here are a few of our favorite moments and tips.
Wondering who had the biggest share of voice at the recent Republican and Democratic National Conventions? See what Cision found from monitoring both events!
In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top […]
Last weekend, Cision monitored media coverage of the Indianapolis 500. Find out which brands took the lead and which ones were left in the dust.
Coachella is the highest-grossing music festival today. But is its popularity due to the artists, the fashion or the crowds it draws? Find out in this post!
How can your brand succeed in influencer marketing? By establishing trust and utilizing analytics to reach goals! Learn how in this week’s InfluencePros podcast.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.