Measuring the Unmeasurable

It has become common knowledge that the consumer of today, has become the user. Using devices, platforms and media in […]

Social Media Tips from the Major Leagues

It’s fair to say minor league teams will never get the marketing budgets that the big teams are fortunate to […]

Insider’s Guide to Hiring a Social Media Manager

Many small business and nonprofit leaders don’t really have time to micromanage every aspect of the workload. This is why, […]

10 Things That Are Ruining Your Social Media Strategy

In the last couple weeks alone the Sony Playstation 4 , applications for a pair of Google Glasses were being […]

Use Your Agency Advantage to Stay on Top

The old adage goes, the cobblers’ wives go barefoot and doctors’ wives die young. Could the same be said about advertising agencies? As we […]

Advertising Without Advertising: User Generated Content Takes Control

User-generated Content (UGC) is a big thing for brands to embrace. The idea that a brand doesn’t have to pay […]

Life Truly IS Better Shared!

Advertising, marketing, PR, brand communications. They all present challenges, but like Risk or Axis and Allies, the beauty of this […]

Gangnam Style Hits One Billion Views

Psy, the Korean singer/rapper, has hit a major milestone in not only his digital efforts, but in the efforts of […]

Go Where The Pros Go: LinkedIn

What Is LinkedIn With more than 61 million users in the US, LinkedIn is the 4th most popular social network […]

Ashton Kutcher’s Approach to Community

Is Ashton Kutcher the King of Community? Ashton Kutcher is known for his use of digital media and social platforms. […]

Common Mistakes in Personal Branding

In the Navy we had a department called quality control (QA). Many corporations have these similar departments. However, in personal […]

Being Socially Awkward Only Makes You Less Effective

Brands now look at social media much like they have looked at sales, customer service, marketing and PR departments – […]

Going Social Only Opens More Doors

In 2012, there are still businesses, brands and people who still don’t understand how social media has become a vital […]

What Small Businesses Could Learn From Red Bull

Revolving Social Platforms Red Bull didn’t just inherit the crown, they took it. Where content is the king, Red Bull, […]

Adding An Exclusive Club To Your Marketing Strategy

Community Exclusivity With all these social networks and the connected community, what’s a marketer to do? Grey Poupon, working with […]

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