It has become common knowledge that the consumer of today, has become the user. Using devices, platforms and media in […]
It’s fair to say minor league teams will never get the marketing budgets that the big teams are fortunate to […]
Many small business and nonprofit leaders don’t really have time to micromanage every aspect of the workload. This is why, […]
In the last couple weeks alone the Sony Playstation 4 , applications for a pair of Google Glasses were being […]
The old adage goes, the cobblers’ wives go barefoot and doctors’ wives die young. Could the same be said about advertising agencies? As we […]
User-generated Content (UGC) is a big thing for brands to embrace. The idea that a brand doesn’t have to pay […]
Advertising, marketing, PR, brand communications. They all present challenges, but like Risk or Axis and Allies, the beauty of this […]
Psy, the Korean singer/rapper, has hit a major milestone in not only his digital efforts, but in the efforts of […]
What Is LinkedIn With more than 61 million users in the US, LinkedIn is the 4th most popular social network […]
Is Ashton Kutcher the King of Community? Ashton Kutcher is known for his use of digital media and social platforms. […]
In the Navy we had a department called quality control (QA). Many corporations have these similar departments. However, in personal […]
Brands now look at social media much like they have looked at sales, customer service, marketing and PR departments – […]
In 2012, there are still businesses, brands and people who still don’t understand how social media has become a vital […]
Revolving Social Platforms Red Bull didn’t just inherit the crown, they took it. Where content is the king, Red Bull, […]
Community Exclusivity With all these social networks and the connected community, what’s a marketer to do? Grey Poupon, working with […]
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