Contributors



Measuring the Unmeasurable
Apr 24, 2013

Measuring the Unmeasurable

It has become common knowledge that the consumer of today, has become the user. Using devices, platforms and media in […]

Social Media Tips from the Major Leagues
Apr 04, 2013

Social Media Tips from the Major Leagues

It’s fair to say minor league teams will never get the marketing budgets that the big teams are fortunate to […]

Insider’s Guide to Hiring a Social Media Manager
Mar 25, 2013

Insider’s Guide to Hiring a Social Media Manager

Many small business and nonprofit leaders don’t really have time to micromanage every aspect of the workload. This is why, […]

10 Things That Are Ruining Your Social Media Strategy
Mar 08, 2013

10 Things That Are Ruining Your Social Media Strategy

In the last couple weeks alone the Sony Playstation 4 , applications for a pair of Google Glasses were being […]

Use Your Agency Advantage to Stay on Top
Feb 13, 2013

Use Your Agency Advantage to Stay on Top

The old adage goes, the cobblers’ wives go barefoot and doctors’ wives die young. Could the same be said about advertising agencies? As we […]

Advertising Without Advertising: User Generated Content Takes Control
Jan 24, 2013

Advertising Without Advertising: User Generated Content Takes Control

User-generated Content (UGC) is a big thing for brands to embrace. The idea that a brand doesn’t have to pay […]

Life Truly IS Better Shared!
Jan 10, 2013

Life Truly IS Better Shared!

Advertising, marketing, PR, brand communications. They all present challenges, but like Risk or Axis and Allies, the beauty of this […]

Gangnam Style Hits One Billion Views
Dec 21, 2012

Gangnam Style Hits One Billion Views

Psy, the Korean singer/rapper, has hit a major milestone in not only his digital efforts, but in the efforts of […]

Go Where The Pros Go: LinkedIn
Dec 13, 2012

Go Where The Pros Go: LinkedIn

What Is LinkedIn With more than 61 million users in the US, LinkedIn is the 4th most popular social network […]

Ashton Kutcher’s Approach to Community
Nov 30, 2012

Ashton Kutcher’s Approach to Community

Is Ashton Kutcher the King of Community? Ashton Kutcher is known for his use of digital media and social platforms. […]

Common Mistakes in Personal Branding
Nov 19, 2012

Common Mistakes in Personal Branding

In the Navy we had a department called quality control (QA). Many corporations have these similar departments. However, in personal […]

Being Socially Awkward Only Makes You Less Effective
Nov 02, 2012

Being Socially Awkward Only Makes You Less Effective

Brands now look at social media much like they have looked at sales, customer service, marketing and PR departments – […]

Going Social Only Opens More Doors
Oct 29, 2012

Going Social Only Opens More Doors

In 2012, there are still businesses, brands and people who still don’t understand how social media has become a vital […]

What Small Businesses Could Learn From Red Bull
Oct 24, 2012

What Small Businesses Could Learn From Red Bull

Revolving Social Platforms Red Bull didn’t just inherit the crown, they took it. Where content is the king, Red Bull, […]

Adding An Exclusive Club To Your Marketing Strategy
Oct 12, 2012

Adding An Exclusive Club To Your Marketing Strategy

Community Exclusivity With all these social networks and the connected community, what’s a marketer to do? Grey Poupon, working with […]

I Scream, You Scream, Nobody Wants Wilcoxson’s Ice Cream
Sep 28, 2012

I Scream, You Scream, Nobody Wants Wilcoxson’s Ice Cream

Montana’s Connectivity Crisis I advise clients on proper communications and marketing via social media. I am also contracted out via […]

GoDaddy Goes Down!
Sep 14, 2012

GoDaddy Goes Down!

GoDaddy is having some issues lately. These issues are turning the social waves against them. A sentiment analysis shows that, […]

USADA versus Lance Armstrong: A Battle of PR
Aug 31, 2012

USADA versus Lance Armstrong: A Battle of PR

Relations with the public are necessary. They can help control a message, they can help boost messaging, they can also […]

Social is a Gift, You Can’t Force It!
Aug 22, 2012

Social is a Gift, You Can’t Force It!

By nature, I talk… a lot. It happened when I fell into my stride during my days in the Navy. […]

The Laws of Natural Conversation – You Can’t Force Social
Aug 09, 2012

The Laws of Natural Conversation – You Can’t Force Social

Before I start, I just want to clarify this is from a social standpoint. I am not suggesting that the […]

What Women (with Kids) Want
Jul 23, 2012

What Women (with Kids) Want

Women Want to be Understood – Not Sold To 91% of women say that advertisers don’t understand them. How are […]

Kodiak, Alaska… FTW!
Jul 11, 2012

Kodiak, Alaska… FTW!

Pitbull, the popular rapper, will be vacationing to Kodiak, Alaska. Sheets Energy Strips is more known than they were. Walmart […]

There’s Customers and THERE are Customers
Jul 02, 2012

There’s Customers and THERE are Customers

In ad/marketing agencies, we have many services to aid the client in their many messaging efforts to get their customer/client […]