Five Ways to Boost Competitive Advantage with Social Media

Smart companies monitor social media conversations to better understand consumer preferences, unmet needs, satisfaction levels and opportunities to improve service […]

Déjà vu All Over Again

Social Media—How is it possible for confusion and inertia to be so rampant about a topic that is so top […]

How Green Is Your Brand?

Last week, Forrester’s Principal Analyst, Tracy Stokes asked the question, “How Green Is Your Brand?” With increased demand from consumers […]

Measuring Social Media More Effectively

On Tuesday, May 17th I had the privilege of co-presenting a webcast with Susan Etlinger, an industry analyst from Altimeter […]

Why Social Media Success Will Not Be in a Silo

When American humorist Arnold Glasow said, “Only a strong tree can stand alone,” it was in a world where social […]

Businesses to Get Serious About Getting Social in 2011

Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – […]

The Inflection Point in Social Media: It’s Here

The volume of social conversation is exploding. Hundreds of millions of blogs, millions of forums, and hundreds of thousands of […]

Social Intelligence: Defined for the Enterprise

Many organizations, as they hear the term “Social Intelligence” used more often in the business setting, are beginning to understand […]

Brand Affinity vs. Brand Loyalty in a Social Media World

The social sphere, with its vast pool of micro-content, offers advertisers and businesses an entirely new way to generate positive […]

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.