What is Marketing Success? [Video]

We often hear about ROI and marketing success but what does that mean? We asked our State of Marketing panel of marketing and social media experts for their thoughts.

Brand Evangelists [VIDEO]

Word of mouth now creates trust in brands more effectively than any other marketing method. Brands with evangelical supporters develop third party validation and become trusted sources.

Authenticity Matters [VIDEO]

The fifth video in our State of Marketing series features our experts discussing the importance of authenticity – or being about more than the message – in any brand’s marketing strategy.

Experience Demand Success 2013 Online [VIDEO]

Attended Demand Success 2013 and want to experience the magic all over again? Missed it this year, but want to […]

PR is Marketing! [VIDEO]

PR has become an integral part of the marketing mix. Watch Seth Godin and other experts discuss how the lines between PR and marketing have completely blurred in the fourth video of our State of Marketing series.

Shonali Burke: Does Social Scoring Matter? [Video]

Do you know what your social score is? Our third speaker in our xPotomac series, PR pro Shonali Burke, explains what social scoring is, what it isn’t, and why marketers should care.

Vocus Turns Conversations into Sales for Diamond Nexus!

“The Vocus Marketing Suite gets us immediate connections with people who are looking for something that we offer,” says Jennifer London of jewelry manufacturer and retailer Diamond Nexus. “The Buying Signals feature is bringing us excellent leads....

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