Contributors


About Erin Feldman

Erin Feldman is the director of editorial services at Tenacity5 Media. When she isn’t researching, writing, and editing blog posts and white papers, she writes poetry and essays, draws her favorite Write Right character, and plans what art form to study next. She’s based in Austin, Texas and can be found on Twitter @erinmfeldman.

What Is Brand Journalism?
Jan 21, 2016

What Is Brand Journalism?

What is brand journalism? What is it good for (if anything)? Why should you care about the tactic? Some would […]

The Fantastic Four of Fair Use
Jan 07, 2016

The Fantastic Four of Fair Use

The Fantastic Four succeed because they work together. They each have unique talents and personalities. Left to their own devices, […]

16 Reasons to Start an Email Newsletter in 2016
Jan 06, 2016

16 Reasons to Start an Email Newsletter in 2016

Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space. That […]

How to Handle Copyright’s 50 Shades of Gray
Dec 09, 2015

How to Handle Copyright’s 50 Shades of Gray

Copyright laws are complicated. Don’t get lost in the gray area. Follow these three tips to stay compliant and far away from a messy situation.

How to Ride the Wave of Influencer Marketing
Dec 07, 2015

How to Ride the Wave of Influencer Marketing

Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. Fifty-two percent of […]

Business vs. Pleasure: Should Brands Befriend Influencers?
Nov 30, 2015

Business vs. Pleasure: Should Brands Befriend Influencers?

Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.

5 Tips for Vetting Influencers: Survivor Style
Nov 16, 2015

5 Tips for Vetting Influencers: Survivor Style

Before you reach out to an influencer, make sure they’re right for your brand. Follow these tips to better analyze the data you gather on their reach and impact.

3 Tips to Strengthen Your Social Listening Skills
Oct 19, 2015

3 Tips to Strengthen Your Social Listening Skills

Listening is important. Think of what would happen to your relationships if you spent all the time talking. It wouldn’t […]

Media & Influencer Lists, Saved by the Bell Style
Oct 01, 2015

Media & Influencer Lists, Saved by the Bell Style

I only have vague memories of “Saved by the Bell,” but I remember the stereotypes: the rebel, the cheerleader, the […]

Back to PR Basics: The Press Release
Sep 24, 2015

Back to PR Basics: The Press Release

The press release in public relations is a titan, a bulwark, a cornerstone—even today, in the digital age. The release […]

Community Management: Quit Herding Cats
Sep 22, 2015

Community Management: Quit Herding Cats

If media relations is an arm of public relations, community management is another. Publicity and press coverage are great, essential […]

How to Create a Best-Laid Crisis Communication Plan
Aug 28, 2015

How to Create a Best-Laid Crisis Communication Plan

The best-laid plans can go sideways. But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis […]

How Instagram Is Becoming a PR Powerhouse
Aug 27, 2015

How Instagram Is Becoming a PR Powerhouse

Instagram is changing. Its latest updates to the Search and Explore functions are turning the social network into an easy-to-navigate […]

5 Tips to Reel Viewers in With Streaming Video
Aug 19, 2015

5 Tips to Reel Viewers in With Streaming Video

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be […]

3 Tips to Be a Pro Podcaster
Aug 11, 2015

3 Tips to Be a Pro Podcaster

Podcasting is an alluring medium to PR pros, marketers and communicators. With the tool, you can reach a highly engaged […]

How to Recover From a Brand Crisis
Jul 31, 2015

How to Recover From a Brand Crisis

It’s not a question of if a crisis will happen. It’s a question of when…and how your brand will recover. Quickly recover from a brand crisis by following these four steps.

5 Ways to Tell a Brand Story With Instagram
Jul 16, 2015

5 Ways to Tell a Brand Story With Instagram

Instagram is the fastest growing social network, but how can you use it for your brand? Use these five tips to tell a better brand story on Instagram.

3 Lessons From the A-Team in Crisis Communication Planning
Jul 13, 2015

3 Lessons From the A-Team in Crisis Communication Planning

“I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. […]

Watch Your Tone! 5 Tips for Creating Compelling Audio & Video Content
Jul 10, 2015

Watch Your Tone! 5 Tips for Creating Compelling Audio & Video Content

You have scant seconds to capture an audience’s attention. It’s one thing to “hook” them with a clever headline. But […]

6 Tips to Become a Pinterest PR Pro
Jul 07, 2015

6 Tips to Become a Pinterest PR Pro

Pinterest has evolved a lot recently with the addition of verified accounts, improved search and “buy” buttons. How can you use these features to your brand’s advantage? Follow these six tips.

4 Steps for Turning Measurement Into Money
Jun 30, 2015

4 Steps for Turning Measurement Into Money

Is there money in PR measurement? Not exactly. PR measurement’s benefits are its insights. Follow these four steps to turn data into insights and insights into business results.

5 Ways to Increase Your Content Marketing Success Rate
Jun 18, 2015

5 Ways to Increase Your Content Marketing Success Rate

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it […]

Social Good: The Secret to Engaging Employees & Consumers
Jun 08, 2015

Social Good: The Secret to Engaging Employees & Consumers

Tactics for generating word-of-mouth are plentiful. But what one tactic can drive employee engagement and consumer support? The answer is […]

6 Tips for Your PR Measurement Program
Jun 01, 2015

6 Tips for Your PR Measurement Program

Martin Kihn, research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. […]

Measure Your PR Like a Super Sleuth
May 13, 2015

Measure Your PR Like a Super Sleuth

I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest […]