What is brand journalism? What is it good for (if anything)? Why should you care about the tactic? Some would […]
The Fantastic Four succeed because they work together. They each have unique talents and personalities. Left to their own devices, […]
Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space. That […]
Copyright laws are complicated. Don’t get lost in the gray area. Follow these three tips to stay compliant and far away from a messy situation.
Influencer marketing has been around for a while, but it’s become a truly epic wave in 2015. Fifty-two percent of […]
Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.
Before you reach out to an influencer, make sure they’re right for your brand. Follow these tips to better analyze the data you gather on their reach and impact.
Listening is important. Think of what would happen to your relationships if you spent all the time talking. It wouldn’t […]
I only have vague memories of “Saved by the Bell,” but I remember the stereotypes: the rebel, the cheerleader, the […]
The press release in public relations is a titan, a bulwark, a cornerstone—even today, in the digital age. The release […]
If media relations is an arm of public relations, community management is another. Publicity and press coverage are great, essential […]
The best-laid plans can go sideways. But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis […]
Instagram is changing. Its latest updates to the Search and Explore functions are turning the social network into an easy-to-navigate […]
Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be […]
Podcasting is an alluring medium to PR pros, marketers and communicators. With the tool, you can reach a highly engaged […]
It’s not a question of if a crisis will happen. It’s a question of when…and how your brand will recover. Quickly recover from a brand crisis by following these four steps.
Instagram is the fastest growing social network, but how can you use it for your brand? Use these five tips to tell a better brand story on Instagram.
“I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. […]
You have scant seconds to capture an audience’s attention. It’s one thing to “hook” them with a clever headline. But […]
Pinterest has evolved a lot recently with the addition of verified accounts, improved search and “buy” buttons. How can you use these features to your brand’s advantage? Follow these six tips.
Is there money in PR measurement? Not exactly. PR measurement’s benefits are its insights. Follow these four steps to turn data into insights and insights into business results.
Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it […]
Tactics for generating word-of-mouth are plentiful. But what one tactic can drive employee engagement and consumer support? The answer is […]
Martin Kihn, research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. […]
I loved Nancy Drew when I was a kid. I’d stay up past my bedtime, trying to read my latest […]
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