Contributors


About Erin Feldman

Erin Feldman is the director of editorial services at Tenacity5 Media. When she isn’t researching, writing, and editing blog posts and white papers, she writes poetry and essays, draws her favorite Write Right character, and plans what art form to study next. She’s based in Austin, Texas and can be found on Twitter @erinmfeldman.

5 Ways to Spice Up Your B2B Content Marketing
May 05, 2015

5 Ways to Spice Up Your B2B Content Marketing

What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d […]

What’s the One Thing?
Apr 28, 2015

What’s the One Thing?

PR has always been in the business of writing, sharing and promoting messages. Rightfully so. The message is the bulk […]

PR’s New Media Model
Apr 20, 2015

PR’s New Media Model

PR no longer is a press release or media relations business. We use a wide range of content and activities […]

5 Tips for Telling Your Story Visually
Apr 16, 2015

5 Tips for Telling Your Story Visually

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends […]

Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future
Apr 07, 2015

Native Ads & Video: 6 Ways to Leverage Content Marketing’s Future

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video […]

Power Up Your Press Releases!
Mar 24, 2015

Power Up Your Press Releases!

The press release isn’t dead. With a little TLC, the press release can be a powerful force that wins the […]

10 Tips for Igniting Influencer Relationships
Mar 23, 2015

10 Tips for Igniting Influencer Relationships

Media relations isn’t only about who you know. It’s also about who’s talking about you. Third-party content, or earned media, […]

3 Benefits of Activating Your Employees on Social
Mar 17, 2015

3 Benefits of Activating Your Employees on Social

Word-of-mouth marketing (WOMM) isn’t necessarily the marketing team’s or community manager’s task. WOMM can be a company-wide activity. In fact, […]

Successful Word-of-Mouth Marketing Requires a Blended Approach
Mar 10, 2015

Successful Word-of-Mouth Marketing Requires a Blended Approach

Remember the soft-serve machines with the perfect blend of chocolate and vanilla ice cream? Successful word of mouth marketing (WOMM) […]

What Is Slow PR?
Mar 03, 2015

What Is Slow PR?

Slow PR is poised to become a best practice of 2015. It blends traditional tactics with digital tools and technologies […]

15 Pitching Tips for 2015
Feb 17, 2015

15 Pitching Tips for 2015

Media coverage is one of the best ways to get your message in front of the right people at the […]

5 Tips for a Successful YouTube PR Campaign
Feb 12, 2015

5 Tips for a Successful YouTube PR Campaign

YouTube isn’t home to only beloved cat and how-to videos. It’s a visual-social network poised for growth. Digiday reports an […]

6 Ways to Use Instagram for PR
Jan 27, 2015

6 Ways to Use Instagram for PR

Instagram has received a lot of attention from the marketing and PR sectors. No surprise there; Instagram use continues to […]

11 Ways to Leverage SlideShare for PR Success
Jan 20, 2015

11 Ways to Leverage SlideShare for PR Success

SlideShare is an untapped resource for many communicators. It holds great promise; its SEO and search rankings prove the case. […]

Social Media Won’t Save Your PR
Jan 05, 2015

Social Media Won’t Save Your PR

Social media is a vital component of a thriving PR program, but it won’t save that program. It isn’t a […]

How to Create Your 2015 PR Measurement Plan
Dec 31, 2014

How to Create Your 2015 PR Measurement Plan

If 2015 is the year that PR becomes a data-driven practice, we have to be proactive and plan accordingly. We […]

Narrow Your PR Focus in 2015
Dec 30, 2014

Narrow Your PR Focus in 2015

With the number of tools and technologies available, you may already be wondering how you’ll survive 2015. How can your […]

5 Holiday Gifts for Your Influencers
Dec 12, 2014

5 Holiday Gifts for Your Influencers

The holidays are almost here. Have you thought about sending gifts to your influencers? According to Megan Leonhardt at Wealth […]

Are PR Pros Embracing Visual Media?
Dec 09, 2014

Are PR Pros Embracing Visual Media?

Did you know press releases perform better when accompanied by rich media, that is, visuals, infographics, SlideShares and videos? Some […]

5 Ways to Generate Buzz During the Holidays
Dec 01, 2014

5 Ways to Generate Buzz During the Holidays

Generating buzz during the countdown to the holidays is no easy feat. But you, dear PR professional, can do it. […]

5 Essentials for Practicing PR in Real-Time
Oct 24, 2014

5 Essentials for Practicing PR in Real-Time

The best real-time PR campaigns, like Oreo’s during the 2013 Super Bowl, look off the cuff, but that’s not the case. They require practice. Here are five things you need to practice to do real-time PR effectively.

3 Reasons You Shouldn’t Be an Early Adopter
Oct 23, 2014

3 Reasons You Shouldn’t Be an Early Adopter

Ello is the latest cool social tool. Should PR pros adopt it? Being an early adopter isn’t always what it’s cracked up to be. Erin Feldman makes the case for a wait-and-see approach.

3 Reasons Real Time Is Relevant to PR
Oct 20, 2014

3 Reasons Real Time Is Relevant to PR

Real time isn’t the domain of marketers. In fact, PR professionals might be better suited and have more to gain from the real-time game. Here are three reasons why you need to do real-time PR.

How to Use Real-Time PR to Generate Conversions and Sales
Oct 09, 2014

How to Use Real-Time PR to Generate Conversions and Sales

Real-time PR has the potential to generate more than just buzz. It can make a bottom-line impact. See how major brands used the tactic during the Olympics and after Downton Abbey to drive conversions and sales.

Who’s at the Center of Your PR Universe?
Oct 08, 2014

Who’s at the Center of Your PR Universe?

Does your content sing “me, me, me” or “you, you, you?” If your content marketing focuses on yourself as opposed to your customer, you’re limiting your results. Here’s how to put customers at the center of your content universe.