What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d […]
PR has always been in the business of writing, sharing and promoting messages. Rightfully so. The message is the bulk […]
PR no longer is a press release or media relations business. We use a wide range of content and activities […]
Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends […]
If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video […]
The press release isn’t dead. With a little TLC, the press release can be a powerful force that wins the […]
Media relations isn’t only about who you know. It’s also about who’s talking about you. Third-party content, or earned media, […]
Word-of-mouth marketing (WOMM) isn’t necessarily the marketing team’s or community manager’s task. WOMM can be a company-wide activity. In fact, […]
Remember the soft-serve machines with the perfect blend of chocolate and vanilla ice cream? Successful word of mouth marketing (WOMM) […]
Slow PR is poised to become a best practice of 2015. It blends traditional tactics with digital tools and technologies […]
Media coverage is one of the best ways to get your message in front of the right people at the […]
YouTube isn’t home to only beloved cat and how-to videos. It’s a visual-social network poised for growth. Digiday reports an […]
Instagram has received a lot of attention from the marketing and PR sectors. No surprise there; Instagram use continues to […]
SlideShare is an untapped resource for many communicators. It holds great promise; its SEO and search rankings prove the case. […]
Social media is a vital component of a thriving PR program, but it won’t save that program. It isn’t a […]
If 2015 is the year that PR becomes a data-driven practice, we have to be proactive and plan accordingly. We […]
With the number of tools and technologies available, you may already be wondering how you’ll survive 2015. How can your […]
The holidays are almost here. Have you thought about sending gifts to your influencers? According to Megan Leonhardt at Wealth […]
Did you know press releases perform better when accompanied by rich media, that is, visuals, infographics, SlideShares and videos? Some […]
Generating buzz during the countdown to the holidays is no easy feat. But you, dear PR professional, can do it. […]
The best real-time PR campaigns, like Oreo’s during the 2013 Super Bowl, look off the cuff, but that’s not the case. They require practice. Here are five things you need to practice to do real-time PR effectively.
Ello is the latest cool social tool. Should PR pros adopt it? Being an early adopter isn’t always what it’s cracked up to be. Erin Feldman makes the case for a wait-and-see approach.
Real time isn’t the domain of marketers. In fact, PR professionals might be better suited and have more to gain from the real-time game. Here are three reasons why you need to do real-time PR.
Real-time PR has the potential to generate more than just buzz. It can make a bottom-line impact. See how major brands used the tactic during the Olympics and after Downton Abbey to drive conversions and sales.
Does your content sing “me, me, me” or “you, you, you?” If your content marketing focuses on yourself as opposed to your customer, you’re limiting your results. Here’s how to put customers at the center of your content universe.
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