Contributors


About Erin Feldman

Erin Feldman is the director of editorial services at Tenacity5 Media. When she isn’t researching, writing, and editing blog posts and white papers, she writes poetry and essays, draws her favorite Write Right character, and plans what art form to study next. She’s based in Austin, Texas and can be found on Twitter @erinmfeldman.

It’s Time to Think of Your Content as a Party Bus
Oct 01, 2014

It’s Time to Think of Your Content as a Party Bus

“Build it and they will come” strategies are doomed to fail. You need to think of your content marketing strategy as a party bus, a place where people will come, linger and become ambassadors. Here’s what you need to do.

Measuring Your PR Is Like Climbing Mt. Everest
Sep 30, 2014

Measuring Your PR Is Like Climbing Mt. Everest

Want to conquer PR measurement? It’s like climbing Mt. Everest only without the parkas and months and months of training. Think like a mountain climber and get yourself to the PR measurement summit.

Public Relations Isn’t Media Relations. So What Is It?
Sep 24, 2014

Public Relations Isn’t Media Relations. So What Is It?

The days where media relations was PR’s primary responsibility are over. So what is PR? Well, PR is made up of media relations and four other responsibilities. See what encompasses modern day PR.

How to Master PR Measurement
Sep 22, 2014

How to Master PR Measurement

Measuring PR is more than proving your worth to stakeholders. Measurement helps you diagnose, prioritize and evaluate your efforts. Learn the key performance indicators that are essential to measuring your PR.

Answer These 3 Questions to Tell a Better Story
Sep 09, 2014

Answer These 3 Questions to Tell a Better Story

Stories are the bread and butter of the PR world. Are yours as effective as they can possibly be? Before publishing your next story ask and answer these three questions to turn your content from okay to spectacular.

How to Turn Your Event into a PR Generator
Sep 08, 2014

How to Turn Your Event into a PR Generator

Events create tons of awareness, but they have the potential for more. Instead of a one-time buzz producer, see how to turn your event into a PR generating machine by creating content before, during and after it takes place.

3 Questions to Ask to Prepare Yourself for a PR Crisis
Sep 02, 2014

3 Questions to Ask to Prepare Yourself for a PR Crisis

If your brand hasn’t had a PR crisis, it’s only a matter of time before it does. Are you prepared? Make sure your crisis communications is in tip top shape by answering these three essential questions.

How to Use Instagram to Build Your Brand
Aug 19, 2014

How to Use Instagram to Build Your Brand

Want to use Instagram to build your brand? There are two strategies: create content yourself or use your community’s content. Find out the pros and cons of each strategy and best practices for how to succeed no matter what.

Your PR Holy Grail Is Not The Wall Street Journal
Aug 18, 2014

Your PR Holy Grail Is Not The Wall Street Journal

PR pros would love to make The Wall Street Journal, but is that actually the best publication for earned media? Believe it or not, publicity from a 3-year-old blog might produce better results for your business.

8 Steps to Finding Relevant News Outlets With Twitter Lists
Aug 12, 2014

8 Steps to Finding Relevant News Outlets With Twitter Lists

Need to find the right news outlets to pitch? One oft-overlooked option involves using Twitter lists. Get a step-by-step guide for using Twitter lists to find the best outlets for engaging fans and raising awareness.

3 Tips for Resting and Relaxing Your Way to Success
Jul 22, 2014

3 Tips for Resting and Relaxing Your Way to Success

What’s the quickest way to success? Instead of burning the candle at both ends, PR pros and marketers should spend more time resting and relaxing. Here are three tips to help you do that in an always-connected world.

6 Tools for Generating News
Jul 22, 2014

6 Tools for Generating News

You have to manage relationships, identify pitching opportunities and make sure that social doesn’t run amok. Wish you could do more in less time? Try these six tools that top PR pros use to maximize their efficiency.

Measure Your PR Campaigns and Drive Bottom Line Results
Jul 21, 2014

Measure Your PR Campaigns and Drive Bottom Line Results

Do you measure your PR efforts? If not, you’re missing out on the ability to analyze and optimize. Follow these six steps to easily measure your PR efforts and show how valuable your work is to decision makers.

The State of the PR and Marketing Address
Jul 08, 2014

The State of the PR and Marketing Address

PR and marketing have changed and continue to do so at an alarming rate thanks to digital media and technology. Here’s a breakdown of the trends going on in the industries and what they mean for you.

Before You Measure, Fix Your Marketing
Jun 23, 2014

Before You Measure, Fix Your Marketing

Analytics prove marketing’s value but don’t work if your marketing isn’t in order. Fix your marketing by using Avinash Kaushik’s “see, think, do, care strategy.” Once implemented, use Avinash’s tips for how to measure properly.

An Immutable Law of Branding: Focus
Jun 17, 2014

An Immutable Law of Branding: Focus

There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Laura Ries says stop trying to be everything to everyone and focus.

Will You Survive the New PR Era? Here’s 10 Tips
Jun 16, 2014

Will You Survive the New PR Era? Here’s 10 Tips

The digital era is forcing PR to change, and the role of the PR professional is following suit. Will you get left behind? Use these 10 tips from Sarah Evans to not only survive but thrive in the new PR era.

Go Big for Your Niches: 11 Keys to Creating Content That Sells
Jun 12, 2014

Go Big for Your Niches: 11 Keys to Creating Content That Sells

Content marketing may be all the rage, but how do you cut through the noise when everyone is doing it? Follow Ann Handley’s 11 principles for creating content that satisfies your target audience’s desires and needs.

How to Succeed in a (Dot) Complicated World
Jun 11, 2014

How to Succeed in a (Dot) Complicated World

Randi Zuckerberg says for every benefit technology brings, a complication or even a detriment arises. Get her advice for overcoming those challenges, leveraging the benefits and succeeding in a (dot) complicated world.

How to Survive a Social Media Crisis
Jun 05, 2014

How to Survive a Social Media Crisis

It’s not a matter of if for businesses, but when will a social media crisis arise. From how to listen, react and withstand, these tips will help you handle a social media crisis and help it blow over as quickly as possible.

14 Reasons Why You Can’t Miss Demand Success 2014
May 20, 2014

14 Reasons Why You Can’t Miss Demand Success 2014

Debating whether to attend or want a sneak peek at Demand Success 2014? Here are 14 reasons why Demand Success is the can’t miss PR and marketing event of the summer.

Infographic: 2014 Social Media Trends
May 15, 2014

Infographic: 2014 Social Media Trends

Marketers use Facebook, Twitter and myriad other social networks. With so much going on, it can be hard to keep up with best practices for each network, but the Vocus Social Media Trends 2014 infographic makes it easy.

Ignite Your Business at Demand Success 2014
May 06, 2014

Ignite Your Business at Demand Success 2014

Think TED is the only place to hear revolutionary ideas? Ignite: Business Revolution at Demand Success will feature nine thought leaders who will bend your brain. Find out who they are and what they’ll present about.

Find Your Inner Freak for Marketing Success With Chris Brogan
Apr 17, 2014

Find Your Inner Freak for Marketing Success With Chris Brogan

The new business era belongs to those who rebel against the traditional cubicle and 9-5. Unlock your inner marketing freak with advice from Demand Success speaker Chris Brogan.

What Does Content Marketing Look Like in 2014?
Apr 15, 2014

What Does Content Marketing Look Like in 2014?

What’s the 2014 content marketing forecast? Demand Success speakers Richard Binhammer, Nichole Kelly and Chris Penn weigh in with tips to drive results with content now and in the future.