“Build it and they will come” strategies are doomed to fail. You need to think of your content marketing strategy as a party bus, a place where people will come, linger and become ambassadors. Here’s what you need to do.
Want to conquer PR measurement? It’s like climbing Mt. Everest only without the parkas and months and months of training. Think like a mountain climber and get yourself to the PR measurement summit.
The days where media relations was PR’s primary responsibility are over. So what is PR? Well, PR is made up of media relations and four other responsibilities. See what encompasses modern day PR.
Measuring PR is more than proving your worth to stakeholders. Measurement helps you diagnose, prioritize and evaluate your efforts. Learn the key performance indicators that are essential to measuring your PR.
Stories are the bread and butter of the PR world. Are yours as effective as they can possibly be? Before publishing your next story ask and answer these three questions to turn your content from okay to spectacular.
Events create tons of awareness, but they have the potential for more. Instead of a one-time buzz producer, see how to turn your event into a PR generating machine by creating content before, during and after it takes place.
If your brand hasn’t had a PR crisis, it’s only a matter of time before it does. Are you prepared? Make sure your crisis communications is in tip top shape by answering these three essential questions.
Want to use Instagram to build your brand? There are two strategies: create content yourself or use your community’s content. Find out the pros and cons of each strategy and best practices for how to succeed no matter what.
PR pros would love to make The Wall Street Journal, but is that actually the best publication for earned media? Believe it or not, publicity from a 3-year-old blog might produce better results for your business.
Need to find the right news outlets to pitch? One oft-overlooked option involves using Twitter lists. Get a step-by-step guide for using Twitter lists to find the best outlets for engaging fans and raising awareness.
What’s the quickest way to success? Instead of burning the candle at both ends, PR pros and marketers should spend more time resting and relaxing. Here are three tips to help you do that in an always-connected world.
You have to manage relationships, identify pitching opportunities and make sure that social doesn’t run amok. Wish you could do more in less time? Try these six tools that top PR pros use to maximize their efficiency.
Do you measure your PR efforts? If not, you’re missing out on the ability to analyze and optimize. Follow these six steps to easily measure your PR efforts and show how valuable your work is to decision makers.
PR and marketing have changed and continue to do so at an alarming rate thanks to digital media and technology. Here’s a breakdown of the trends going on in the industries and what they mean for you.
Analytics prove marketing’s value but don’t work if your marketing isn’t in order. Fix your marketing by using Avinash Kaushik’s “see, think, do, care strategy.” Once implemented, use Avinash’s tips for how to measure properly.
There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Laura Ries says stop trying to be everything to everyone and focus.
The digital era is forcing PR to change, and the role of the PR professional is following suit. Will you get left behind? Use these 10 tips from Sarah Evans to not only survive but thrive in the new PR era.
Content marketing may be all the rage, but how do you cut through the noise when everyone is doing it? Follow Ann Handley’s 11 principles for creating content that satisfies your target audience’s desires and needs.
Randi Zuckerberg says for every benefit technology brings, a complication or even a detriment arises. Get her advice for overcoming those challenges, leveraging the benefits and succeeding in a (dot) complicated world.
It’s not a matter of if for businesses, but when will a social media crisis arise. From how to listen, react and withstand, these tips will help you handle a social media crisis and help it blow over as quickly as possible.
Debating whether to attend or want a sneak peek at Demand Success 2014? Here are 14 reasons why Demand Success is the can’t miss PR and marketing event of the summer.
Marketers use Facebook, Twitter and myriad other social networks. With so much going on, it can be hard to keep up with best practices for each network, but the Vocus Social Media Trends 2014 infographic makes it easy.
Think TED is the only place to hear revolutionary ideas? Ignite: Business Revolution at Demand Success will feature nine thought leaders who will bend your brain. Find out who they are and what they’ll present about.
The new business era belongs to those who rebel against the traditional cubicle and 9-5. Unlock your inner marketing freak with advice from Demand Success speaker Chris Brogan.
What’s the 2014 content marketing forecast? Demand Success speakers Richard Binhammer, Nichole Kelly and Chris Penn weigh in with tips to drive results with content now and in the future.
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