Contributors


About Erin Feldman

Erin Feldman is the director of editorial services at Tenacity5 Media. When she isn’t researching, writing, and editing blog posts and white papers, she writes poetry and essays, draws her favorite Write Right character, and plans what art form to study next. She’s based in Austin, Texas and can be found on Twitter @erinmfeldman.

7 Tips for Communicating in a Dot Complicated World
Apr 08, 2014

7 Tips for Communicating in a Dot Complicated World

Technology and social media can make life more efficient or more complicated. Randi Zuckerberg will show how to untangle the two at Demand Success. Can’t wait until June? See seven of Randi’s communication tips.

Affect, Effect and 5 Other Troublesome Word Pairs
Apr 04, 2014

Affect, Effect and 5 Other Troublesome Word Pairs

It never fails. You send an email newsletter and inevitably catch a typo or someone makes you aware of one. Practice poor grammar prevention by knowing the difference between six troublesome word pairs.

Joe Waters’ 4 Tips for Cause Marketing
Mar 31, 2014

Joe Waters’ 4 Tips for Cause Marketing

The demand for brands that help construct a better world through social good will only strengthen in the future. Increase sales and customer loyalty by following cause marketing expert Joe Waters’ tips.

The Semicolon: Elitist or Essential?
Mar 28, 2014

The Semicolon: Elitist or Essential?

Should marketers use semicolons? Some consider the punctuation mark elitist, but they can be necessary in marketing copy. See the four rules for how to properly use a semicolon.

Demand Success: Content Marketing Isn’t Rocket Science
Mar 26, 2014

Demand Success: Content Marketing Isn’t Rocket Science

As much as marketing changes, many content marketing rules have stayed the same. Get the content marketing down low from Demand Success speaker Ann Handley and see other new additions to the June conference’s lineup.

7 Ways to Make a Social Media Crisis Worse
Mar 24, 2014

7 Ways to Make a Social Media Crisis Worse

Even top brands make mistakes when responding to social media crises. Prevent yourself from fanning the flames of whatever controversy may arise by avoiding these seven mistakes.

To Oxford Comma, or Not to Oxford Comma, That Is the Question.
Mar 21, 2014

To Oxford Comma, or Not to Oxford Comma, That Is the Question.

Should marketers use serial commas? It’s largely your choice, but whatever you choose, make sure you stick with it across your blogs, emails, website copy and social media.

Do You Lay or Lie Down?
Mar 14, 2014

Do You Lay or Lie Down?

Is it lay or lie? When it comes to those two, marketers rework sentences to avoid using the wrong word. Stop rewriting and learn the difference between the two trouble words with an easy explanation.

Is It Who or Whom? The Key to Solving the Conundrum
Mar 07, 2014

Is It Who or Whom? The Key to Solving the Conundrum

Is it who or whom? It may not make a difference in speech, but for news releases and official communications it makes a difference. Get the key to solving the who or whom conundrum.

7 Tips for a Striking Publicity Pitch
Mar 03, 2014

7 Tips for a Striking Publicity Pitch

Social media continues to change how reporters do their job. These seven cutting edge pitching tips will help you leverage reporters’ social media habits and earn more publicity.

Is It Real Cheese or “Real” Cheese?
Feb 28, 2014

Is It Real Cheese or “Real” Cheese?

Do you want real cheese or “real” cheese? Using quotation marks can mean the difference between a sale and a skeptical look. Follow these rules for content marketing success.

Apostrophes: Stop the Abuse and Misuse!
Feb 21, 2014

Apostrophes: Stop the Abuse and Misuse!

A simple grammar mistake can make a prospect run away. Don’t let imperfect copy hurt a sale. Stop the abuse and misuse of apostrophes by following a few straightforward rules.