Contributors


About Erienne Muldoon

Erienne Muldoon is a senior customer content specialist for Virtual Press Office, PR Newswire’s trade show marketing solutions division. When she's not advising clients on storytelling best practices, you can find her tweeting about Cleveland, PR, and video games @ECMuldoon.

Contributors


Why Influencer Marketing is Crucial to Event Promotion

As an event organizer, think about your hallmarks for success. You probably want to see attendance go up, booth space sell out, sponsorships increase and panels expand — all while creating a memorable, productive experience. Influencer marketing can help you check off all of those boxes.

How the Women of Game of Thrones Can Inspire Your Content Strategy

Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons.

5 Steps to Marketing at an Event Outside of Your Industry

Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

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