Contributors



Links We Love: Promoted Posts, Stories, and Pizza Hut
Oct 19, 2012

Links We Love: Promoted Posts, Stories, and Pizza Hut

Facebook promoted posts: Yes or no? We already asked four marketing influencers this week on the Vocus Blog and now, thanks to a Sterne Agee study, we have a definitive answer. Or do we? Find out what the majority of Facebook users think of...

Links We Love: Social, Customer Service and JetBlue
Oct 12, 2012

Links We Love: Social, Customer Service and JetBlue

Brands everywhere are starting to use social media for customer service. Comcast, Dell, Pottery Barn, Zappos – the list goes on and on. They’re doing it because it works, according to a recent study from Social Media Today. Get the stats that...

Links We Love: Content, Curation and #tweetshop
Oct 05, 2012

Links We Love: Content, Curation and #tweetshop

Social media is changing the way people do business… literally. Here’s your proof: Kellogg’s UK used tweets as currency in a recent four-day promotion at a pop-up store in London. Find out the whole story and more in this week’s Five Marketing...

Links We Love: Storytelling, Email, and #slicksnacker
Sep 28, 2012

Links We Love: Storytelling, Email, and #slicksnacker

Some quick wit sparked a (good-natured) Twitter war between Oreo and AMC Theatres earlier this week. Find out which brand came out on top and much more in this week’s installment of Links We Love.

Five Marketing Links We Love: Facebook, Fake Followers and Doritos
Sep 21, 2012

Five Marketing Links We Love: Facebook, Fake Followers and Doritos

Buying fake followers may grow your numbers, but it doesn’t help you build influence. For most businesses, a smaller, tightly-knit network of engaged followers is the way to go. Find out how to get one and much more in this week’s Five...

Marketing Links We Love: Audits, Content and a $1.3 Trillion Prize
Sep 07, 2012

Marketing Links We Love: Audits, Content and a $1.3 Trillion Prize

In content marketing, you have to give customers the information they want, how they want it. In this week’s Five Marketing Links We Love includes our very own Peter Shankman’s rules for creating online content that drives customers to your...

Marketing Links We Love: Cardinal Sins, Livestrong and RNC Hats
Aug 31, 2012

Marketing Links We Love: Cardinal Sins, Livestrong and RNC Hats

Last Thursday was a rough day for Livestrong founder Lance Armstrong, stripped of his Tour de France titles. However, instead of losing fans and support, though, his cancer foundation posted $80,000 in donations in one day.. Learn all about the ...

Six Time Management Tips from PR Pros, for PR Pros.
Aug 28, 2012

Six Time Management Tips from PR Pros, for PR Pros.

PR execs have the seventh most stressful job in America for 2012, according to CareerCast. That’s not surprising when the job often involves an endless stream of news releases, media pitches, internal communications, crisis communications, and in ...

Five Marketing Links We Love: Trust, Social-Powered Search and #1
Aug 03, 2012

Five Marketing Links We Love: Trust, Social-Powered Search and #1

We’ve got five more insightful marketing links for you to look at this Friday. This week: Customers demanding brands to earn their trust, three ways to boost your search rankings with social media, the importance of getting your email strategy...

Marketing Links We Love: Integration, Friendliness and Social Shares
Jul 27, 2012

Marketing Links We Love: Integration, Friendliness and Social Shares

We’re bringing you another list of five reads that will help you boost your marketing results. This week: The best day and time for sending email, ten ways to integrate social, email, publicity and search marketing, how friendly employees double...

Five Marketing Links We Love: Customer Loyalty, Old Spice, Zombies
Jul 20, 2012

Five Marketing Links We Love: Customer Loyalty, Old Spice, Zombies

Friday is here and it’s time for our roundup of five marketing links we love! This week: The fine line between email persistence and annoyance, 11 social marketing lessons from Old Spice, standards for social media measurement, content lessons...

Five Marketing Links We Love: Batman, Publicity, and Social Linking
Jul 13, 2012

Five Marketing Links We Love: Batman, Publicity, and Social Linking

Happy Friday! This week’s list of our top five reads includes how traditional media is alive and well, Batman’s super-branding powers, a deep dive into the art of social linking, Ford’s Instagram campaign to promote their new Fiesta, and an easy ...

Five Marketing Links We Love: Integration, SEO and One Extra Second
Jun 29, 2012

Five Marketing Links We Love: Integration, SEO and One Extra Second

It’s Friday! This week’s list of our top five reads includes a missed opportunity with social media integration, 10 ways to integrate email and social, SEO essentials for growing your startup, a Republican social media contest, and tomorrow’s...

Online Reputation Management Tip: Avoid Plagiarism Like the Plague
Jun 25, 2012

Online Reputation Management Tip: Avoid Plagiarism Like the Plague

There is so much content being repurposed today by bloggers, journalists and small business marketers, that it seems hardly a crime to use content and not link back (or give credit) to the original source. But that’s bad practice, and it can...

Five Marketing Links We Love: Keywords, Retweets and Must-Follows
Jun 22, 2012

Five Marketing Links We Love: Keywords, Retweets and Must-Follows

It’s Friday! This week’s list of our top five reads includes a brand failure in engagement on social networks, ten must-follows for SMBs, five keyword research tips, T-Mobile’s Twitter-race success, and Facebook nosing into your love life....

Five Marketing Links We Love: Winning with Pinning, Apps and Links
Jun 01, 2012

Five Marketing Links We Love: Winning with Pinning, Apps and Links

TGIF! This week’s list of our top five reads include Pinterest’s ability to drive sales, ways to measure your video marketing success on YouTube, link-building tips for content marketing, Kraft tripling their downloads by slashing the price tag...

Five Marketing Links We Love: BugEyes, Good Vibes and Going Viral
May 25, 2012

Five Marketing Links We Love: BugEyes, Good Vibes and Going Viral

Happy Friday! Our top five reads from this week include a big-brand emphasis on local marketing, tips for using online tools to drive offline sales, a study on what makes content go viral, a double-stroke of marketing genius from Men In Black 3,...

Links We Love: May 18th
May 18, 2012

Links We Love: May 18th

Happy Friday! This week’s top reads include the recipe receipt campaign that netted Hellmann’s a 44% boost in sales, the impact Facebook’s IPO has on your business, some interesting stats on online content, tips for better Facebook apps...

You Always Learn Something New: Interview With A Vocus Super-Coach
May 04, 2012

You Always Learn Something New: Interview With A Vocus Super-Coach

Eddie Johnson is a Vocus coach. As a Professional Service Consultant here at Vocus, he takes calls every day, helping customers use their software better. For two days a year, though, he transforms into a super-coach. We caught up with him to...

Links We Love: April 27th
Apr 27, 2012

Links We Love: April 27th

Happy Friday everyone! This week’s list of our top five reads includes the role social media has played in people finding job opportunities, seven ways to reach local customers on your blog, tips for measuring your blog’s success, an AMEX deal...

Links We Love: April 13th
Apr 13, 2012

Links We Love: April 13th

Happy Friday! This week’s list of our top five reads includes a milestone amount of users for Google+, a small business roadmap for going hyper-local, a tip for transitioning from interruption marketing to permission marketing, an internal...

Links We Love: April 6th
Apr 06, 2012

Links We Love: April 6th

Happy Friday! This week’s list of our top five reads includes the reason marketers are investing in YouTube, five warning signs that you’re alienating your audience, SEO tips for content curation, Ford’s social-powered customer service, and a...

Links We Love: March 30th
Mar 30, 2012

Links We Love: March 30th

Happy Friday! This week’s list of our top five reads includes an alarming lack of social media measurement, tips for moving social leads into your sales cycle, a lesson from Shankman on merging your personal and fan Facebook pages, WWE’s social...

Links We Love: March 23rd
Mar 23, 2012

Links We Love: March 23rd

Happy Friday everyone! This week’s roundup of our top five reads includes an increase in marketing spend on social media, the 140 best Twitter accounts to follow, a tip for driving traffic via Pinterest, a social pizza from Domino’s, and finally, ...

Four Great Content Plays March Madness Is Teaching Us
Mar 20, 2012

Four Great Content Plays March Madness Is Teaching Us

March Madness, the annual, 68-team college basketball tournament, got started on Thursday. Watching it over the weekend got us thinking: how has this tournament become the month-long, mega-extravaganza it is today? The answer, in many ways, is...