Facebook promoted posts: Yes or no? We already asked four marketing influencers this week on the Vocus Blog and now, thanks to a Sterne Agee study, we have a definitive answer. Or do we? Find out what the majority of Facebook users think of promoted posts and much more in this week’s Links We Love.
Brands everywhere are starting to use social media for customer service. Comcast, Dell, Pottery Barn, Zappos – the list goes on and on. They’re doing it because it works, according to a recent study from Social Media Today. Get the stats that prove it and much more in this week’s Five Marketing Links We Love.
Social media is changing the way people do business… literally. Here’s your proof: Kellogg’s UK used tweets as currency in a recent four-day promotion at a pop-up store in London. Find out the whole story and more in this week’s Five Marketing Links We Love.
Some quick wit sparked a (good-natured) Twitter war between Oreo and AMC Theatres earlier this week. Find out which brand came out on top and much more in this week’s installment of Links We Love.
Buying fake followers may grow your numbers, but it doesn’t help you build influence. For most businesses, a smaller, tightly-knit network of engaged followers is the way to go. Find out how to get one and much more in this week’s Five Marketing Links We Love.
In content marketing, you have to give customers the information they want, how they want it. In this week’s Five Marketing Links We Love includes our very own Peter Shankman’s rules for creating online content that drives customers to your business – not away. Check it out!
Last Thursday was a rough day for Livestrong founder Lance Armstrong, stripped of his Tour de France titles. However, instead of losing fans and support, though, his cancer foundation posted $80,000 in donations in one day.. Learn all about the PR tactic that turned Lance’s day around and a whole lot more in this week’s Links We Love.
PR execs have the seventh most stressful job in America for 2012, according to CareerCast. That’s not surprising when the job often involves an endless stream of news releases, media pitches, internal communications, crisis communications, and in most organizations today, social media. To help you alleviate some of that time management stress, here are six time tips by PR pros, for PR pros.
We’ve got five more insightful marketing links for you to look at this Friday. This week: Customers demanding brands to earn their trust, three ways to boost your search rankings with social media, the importance of getting your email strategy right before focusing on social, case studies in expert social media engagement, and finally, PRWeb reaching the pinnacle of news release distribution. Have a look!
We’re bringing you another list of five reads that will help you boost your marketing results. This week: The best day and time for sending email, ten ways to integrate social, email, publicity and search marketing, how friendly employees double as top marketers, FedEx’s successful Facebook campaign, and finally, the impact of social shares on your bottom line. Enjoy!
Friday is here and it’s time for our roundup of five marketing links we love! This week: The fine line between email persistence and annoyance, 11 social marketing lessons from Old Spice, standards for social media measurement, content lessons from the Center of Disease Control’s Zombie Apocalypse guide, and tips for rewarding customer loyalty.
Happy Friday! This week’s list of our top five reads includes how traditional media is alive and well, Batman’s super-branding powers, a deep dive into the art of social linking, Ford’s Instagram campaign to promote their new Fiesta, and an easy energy boost for your board room. Enjoy!
It’s Friday! This week’s list of our top five reads includes a missed opportunity with social media integration, 10 ways to integrate email and social, SEO essentials for growing your startup, a Republican social media contest, and tomorrow’s extra second. Enjoy!
There is so much content being repurposed today by bloggers, journalists and small business marketers, that it seems hardly a crime to use content and not link back (or give credit) to the original source. But that’s bad practice, and it can destroy your online reputation in minutes. We’ve got a case study to prove it, and a few tips to help you avoid the murky waters of online plagiarism.
It’s Friday! This week’s list of our top five reads includes a brand failure in engagement on social networks, ten must-follows for SMBs, five keyword research tips, T-Mobile’s Twitter-race success, and Facebook nosing into your love life. Enjoy!
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