Contributors



Five Creative PR Ideas for Launches
Dec 06, 2012

Five Creative PR Ideas for Launches

According to Forbes, businesses launch a quarter-million new products every year. Upwards of 90% of them fail. That’s a staggering statistic and so we’ve combed through a number of posts and articles to find these five ultra-creative ideas for...

Vocus CEO Speaks Out on PRWeb News Release Service
Nov 29, 2012

Vocus CEO Speaks Out on PRWeb News Release Service

Note:  The following post was written by Vocus CEO Rick Rudman (Twitter | bio). At Vocus, we’ve always strived to […]

Updated: PRWeb Statement on Fraudulent ICOA Press Release
Nov 27, 2012

Updated: PRWeb Statement on Fraudulent ICOA Press Release

The following is a statement by Vocus CMO Jason Jue: Yesterday, PRWeb learned a press release live on its site was […]

PRWeb Statement on Fraudulent ICOA Press Release
Nov 26, 2012

PRWeb Statement on Fraudulent ICOA Press Release

PRWeb transmitted a press release for ICOA that we have since learned was fraudulent. The release was not issued or […]

5 Creative Marketing Quotes for a Burst of Inspiration
Nov 26, 2012

5 Creative Marketing Quotes for a Burst of Inspiration

As a marketing, PR and communications pros, we face a daily push for more and more creativity in our strategy, […]

Five Effective PR Stunts for Cyber Monday Marketing
Nov 15, 2012

Five Effective PR Stunts for Cyber Monday Marketing

Did you know that Cyber Monday itself may have originally been a PR stunt? Wikipedia says the term debuted in November 2005 in this press release issued by the National Retail Federation. Stunt or not, it’s a huge opportunity for businesses to...

How to get 70,000 people to read your press release
Nov 06, 2012

How to get 70,000 people to read your press release

A timely, well written press release with a snappy headline that draws in readers might get 2,500 page reads.  That’s […]

Six Small Business Superheroes from Superstorm Sandy
Oct 31, 2012

Six Small Business Superheroes from Superstorm Sandy

Sandy made headlines this week by upending our routines, causing damage, power outages and other disastrous news.  However, in the […]

And a shout out to our community manager
Oct 26, 2012

And a shout out to our community manager

—->  Note:  This post is an x-post from the Vocus blog. She wanted the job.  That much was clear when […]

The New Advertorial: Media Continues to Blur
Oct 25, 2012

The New Advertorial: Media Continues to Blur

The concept of advertorials – a blend of advertisements and editorial has existed at least since 1946, according to Merriam-Webster. Back then, magazines and newspapers usually boxed advertorials in neat little packages with different fonts and...

More Real-Time Signs That PR and Marketing Are Merging
Oct 23, 2012

More Real-Time Signs That PR and Marketing Are Merging

A few weeks ago Access Intelligence announced its acquisition of four publications – including Chief Marketer – from Penton Media. This news, which went largely unnoticed, is yet more evidence of a larger and unstoppable trend. PR is becoming...

The three emerging categories of press releases
Oct 22, 2012

The three emerging categories of press releases

Search has had a significant impact on the press release’s evolution.  While press releases are still viable means for announcing […]

Will Red Bull Stratos Drive Sales of Red Bull?
Oct 18, 2012

Will Red Bull Stratos Drive Sales of Red Bull?

20 years ago, Reese’s Pieces secured the marketing opportunity of a lifetime in the movie E.T. and validated product placement as a viable tactic in the marketer’s toolkit. This year, the Red Bull Stratos event might lead to a similar evolution...

How email and press releases can work together
Oct 17, 2012

How email and press releases can work together

Ever hear the expression, “the whole is greater than the sum of the parts.”  We think this perfectly describes the […]

PR Measurement: What’s the Difference Between Goals and Objectives?
Oct 11, 2012

PR Measurement: What’s the Difference Between Goals and Objectives?

What is the difference between goals and objectives? The issue causes nearly as much confusion in PR circles as the difference between strategy and tactics, but the distinction is critical in understanding the results of PR campaigns.

PRWeb product review – comedy version
Oct 05, 2012

PRWeb product review – comedy version

One thing that has always amazed me about PRWeb is the passion and loyalty of its users. I’d venture to […]

Five Clever Ideas for Savvy PR pitches
Sep 27, 2012

Five Clever Ideas for Savvy PR pitches

Reporters can easily get 50 to 100 pitches a day in their inbox. That’s a lot of mail and they can’t possibly read and respond to it all – so your pitch needs to stand out. While it’s important for you to have a solid story and a better news...

How to extend the shelf-life of your press release
Sep 26, 2012

How to extend the shelf-life of your press release

You’ve published a press release over PRWeb and saw great results:  you’ve seen page views, interactions, better search results, leads, […]

SEO PR: Five SEO Tips Every PR Pro Should Know
Aug 30, 2012

SEO PR: Five SEO Tips Every PR Pro Should Know

SEO is becoming more and more important for PR. As a PR pro, I’m fortunate I’m surrounded by people like our own in-house SEO like Scott Benson, who wrote this must read post on analytics for pitching, and the fine people at TopRank who have...

7 tips for better press release results with PRWeb
Aug 24, 2012

7 tips for better press release results with PRWeb

Who doesn’t want better press release results? Who doesn’t love a creative press release?  We’ve got a number of post […]

Five PR and Marketing Lessons from The Book of Business Awesome
Aug 23, 2012

Five PR and Marketing Lessons from The Book of Business Awesome

You may know Scott Stratten from his previous book, Twitter handle and blog as UnMarketing, but he’s back with a new book about awesome. The Book of Business Awesome and The Book of Business UnAwesome is two books rolled into one, rich with case ...

How a small business earned sales with a press release
Aug 15, 2012

How a small business earned sales with a press release

Six years ago, if someone had told Matt Landau he’s put out a $200 press release and land sales, he […]

Two important metrics in your PRWeb analytics
Aug 13, 2012

Two important metrics in your PRWeb analytics

PRWeb offers solid analytics – whether you’re buying one off releases from PRWeb.com, or a bundle of releases in addition […]

Tactical Patience: The Counterintuitive Art of Giving Good Pitches Time
Aug 09, 2012

Tactical Patience: The Counterintuitive Art of Giving Good Pitches Time

A few weeks ago, I received a note from a reporter responding to a pitch I sent using Help A Reporter Out more than a year ago. This person now had a different story in mind, was in a crunch for time, and wanted to know if I could help. Events...

From Wire to Web:  How ‘Press’ Releases Became Way, Way More
Jul 31, 2012

From Wire to Web: How ‘Press’ Releases Became Way, Way More

Press releases are not just for the media anymore. They’re a much larger opportunity. They can earn a small organization coverage in the Huffington Post. They can influence search engines to refer traffic to Amazon.com. They allow small...