Contributors


About Gina Joseph

Gina Joseph is a features writer for Cision Blog, and is also the digital engagement manager for Cision’s marketing department. She’s a book nerd, Detroit sports enthusiast, lover of cats, lifelong Phil Collins fan, and budding snowboarder. Find her on Twitter @gmg912.

3 Ways You’re Already a Content Marketer—& Didn’t Know It!
May 25, 2015

3 Ways You’re Already a Content Marketer—& Didn’t Know It!

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as […]

3 Measurement Tools for PR Pros
May 16, 2015

3 Measurement Tools for PR Pros

While it used to be a running joke that many in the communication industry were there to avoid numbers and […]

5 “W”s to Consider Before Starting PR Measurement
May 09, 2015

5 “W”s to Consider Before Starting PR Measurement

As any good journalist or novelist knows, a story isn’t complete unless it answers the Five Ws of storytelling: who, […]

3 Steps to Efficient Content Amplification
Apr 25, 2015

3 Steps to Efficient Content Amplification

Your brand or a client has a great new product that your audience will want to know about, and you […]

How the New York Public Library’s Blog Mobilizes Communities
Apr 24, 2015

How the New York Public Library’s Blog Mobilizes Communities

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or […]

Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget
Apr 23, 2015

Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local […]

4 Reasons Why Content Curation Matters
Apr 18, 2015

4 Reasons Why Content Curation Matters

When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content […]

5 Tips for Generating Fresh Content Ideas
Apr 11, 2015

5 Tips for Generating Fresh Content Ideas

Writer’s block is the worst, no? As communication professionals in the business of content creation, we want to make sure […]

3 Reasons to Build a Niche Community
Apr 10, 2015

3 Reasons to Build a Niche Community

Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. But it doesn’t […]

4 Ways PR Pros Find Local Networking Opportunities
Apr 04, 2015

4 Ways PR Pros Find Local Networking Opportunities

As communicators, creating relationships with journalists, influencers and other industry experts is crucial to a solid PR strategy. And networking […]

5 Ways to Use Social Media to Reach a Local Audience
Mar 29, 2015

5 Ways to Use Social Media to Reach a Local Audience

It’s easier than ever for brands to grow a presence on a worldwide scale. But bigger doesn’t always mean better. […]

4 Tools to Mobilize Your Followers & Stakeholders
Mar 22, 2015

4 Tools to Mobilize Your Followers & Stakeholders

You have a great product or service to offer, and you’ve invested time and energy into creating a solid brand […]

3 Media Trends the PR Industry Should Embrace
Mar 15, 2015

3 Media Trends the PR Industry Should Embrace

For our newest findings, check out the State of the Media 2016 Report! Last year proved to be a transitional […]

Content Conversations with Jay Baer: Measuring the Effectiveness of Content
Nov 14, 2014

Content Conversations with Jay Baer: Measuring the Effectiveness of Content

Content Conversations with Jay Baer is a video series hosted by Jay (president of Convince & Convert), while he chats with industry […]

Content Conversations with Jay Baer: Reaching Audiences with Content
Nov 06, 2014

Content Conversations with Jay Baer: Reaching Audiences with Content

Content Conversations with Jay Baer is a video series hosted by Jay (president of Convince & Convert), while he chats with industry […]

Content Conversations with Jay Baer: The Evolution of PR to Real-Time Engagement
Nov 05, 2014

Content Conversations with Jay Baer: The Evolution of PR to Real-Time Engagement

Welcome to the first edition of our Content Conversations video series with Jay Baer! Throughout this series, Jay (president of […]

Happy Halloween from Cision!
Oct 31, 2014

Happy Halloween from Cision!

We just wanted to wish our readers a very happy Halloween, from all of us around the country and the […]

“Cision & Vocus Join Forces Like a Powerful Beyonce & Kelly Clarkson Duet”
Oct 15, 2014

“Cision & Vocus Join Forces Like a Powerful Beyonce & Kelly Clarkson Duet”

Yup, that was one of our favorite tweets after Monday night’s #FutureofPR launch party at PRSA International, where CEO Peter […]

Connecting with the Right Influencers
Oct 06, 2014

Connecting with the Right Influencers

As a PR pro, it can be tough to know who to reach out to when it comes to social […]

Missed out in New York? We’ve got your Measurement Week Recap
Oct 02, 2014

Missed out in New York? We’ve got your Measurement Week Recap

Goal setting. Qualitative and quantitative metrics. Predictive analytics. These may just sound like fancy buzzwords, but in the PR space, […]

NPR Closes Out AMEC Measurement Week in NYC
Sep 19, 2014

NPR Closes Out AMEC Measurement Week in NYC

Five days, a plethora of speakers and new and insightful ways to look at metrics and analytics—AMEC Measurement Week in […]

Soundbites from Rockstar Panelists
Sep 18, 2014

Soundbites from Rockstar Panelists

AMEC Measurement Week in NYC is nearing an end! We’ve had some great chats surrounding data, metrics, social media and […]

AMEC Measurement Week in NYC kicks off with a bang–and some cat metrics
Sep 15, 2014

AMEC Measurement Week in NYC kicks off with a bang–and some cat metrics

AMEC Measurement Week presented by Cision and Vocus kicked off Monday with some great insights from keynote speaker Mark Schaefer, […]

A measurement revolution: AMEC Measurement Week
Aug 18, 2014

A measurement revolution: AMEC Measurement Week

By now, we all realize the importance of being able to quantify the results of our hard PR work. But […]

The State of Social Media for PR Pros
Jun 09, 2014

The State of Social Media for PR Pros

For our newest findings, check out the State of the Media 2016 Report! We’ve long discussed social media’s role in […]