If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here’s how to do it.

The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.

Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.

Don’t think PR can show a return-on-investment? Think again – thanks to the PESO model and its reshaping of the conversation around public relations.