Contributors


About Geoff Livingston

Geoff is president and founder of Tenacity5 Media, a digital marketing agency that provides content marketing and social media services. A former journalist, Geoff continues to write, and has authored five books. Follow him @geoffliving.

The Rejection Rule
Apr 02, 2015

The Rejection Rule

Creating social media campaigns often generate scores of ideas. How do you delineate the winners from the losers? I start […]

5 Ways Communication on Pinterest Differs
Mar 24, 2015

5 Ways Communication on Pinterest Differs

Twenty-eight percent of adult Internet users and 22 percent of the entire U.S. population are on Pinterest, according to Pew […]

The 5 Best Super Bowl Ads of 2015
Feb 02, 2015

The 5 Best Super Bowl Ads of 2015

What a wild Brand Bowl it was. Before we declare our winners, let’s discuss several interesting trends that emerged. Many […]

Crayola, U.S. Centcom and Airlines Hacked! Who’s Next?
Jan 13, 2015

Crayola, U.S. Centcom and Airlines Hacked! Who’s Next?

It was a prolific start of the week for hackers. Over the weekend, Crayola’s Facebook page started posting off-color remarks of […]

5 Trends to Watch in 2015
Dec 30, 2014

5 Trends to Watch in 2015

It’s time for the new year. PR pros are actively building and deploying their 2015 plans, but they have to […]

5 Great Holiday Campaigns and 1 Grinch
Dec 23, 2014

5 Great Holiday Campaigns and 1 Grinch

The giving season is almost finished and by the end of the week most of us will have received our […]

10 Must-Have WordPress Plugins
Dec 17, 2014

10 Must-Have WordPress Plugins

WordPress remains a top content marketing platform for many companies. Last year, WordPress revealed that there is now a WordPress […]

The 5 Best PR Campaigns of 2014?
Dec 09, 2014

The 5 Best PR Campaigns of 2014?

The year is coming to a close, and as a result many accolades are being given. While many industry pundits […]

Does Brand Journalism Suffer from Integrity Issues?
Dec 02, 2014

Does Brand Journalism Suffer from Integrity Issues?

Branded content has a problem these days. While AdAge calls brand journalism a modern imperative, it may becoming the next […]

Can Data Inspire the Golden Age of PR?
Nov 25, 2014

Can Data Inspire the Golden Age of PR?

The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]

The Blending World of Content and Journalism
Nov 18, 2014

The Blending World of Content and Journalism

Content marketing and journalism continue to blend, with each discipline needing each other more as time progresses. The underlying catalyst […]

Surviving Dangerous Personalities
Nov 11, 2014

Surviving Dangerous Personalities

When the social media revolution first impacted corporate communications, personality became the trademark of “hip” brands. Several years later, you […]

5 PR Tips for #GivingTuesday
Oct 28, 2014

5 PR Tips for #GivingTuesday

PR pros have a fantastic opportunity to put their brand in the spotlight and generate buzz and awareness this Giving Tuesday. Get the five tips you need to succeed on #GivingTuesday this holiday season.

7 Random Stats That May Change Your PR Plan
Oct 21, 2014

7 Random Stats That May Change Your PR Plan

Stats are great. When they provide meaningful insights, they’re even better. Geoff Livingston curated seven PR stats from studies that migh convice you to change your PR plans in the near- and long-terms.

Do You Build Value or Add Noise? Insights from Brian Solis
Oct 14, 2014

Do You Build Value or Add Noise? Insights from Brian Solis

Your content may get reads, but does it actually make an impact? Altimeter Group’s Brian Solis reveals his secret to stand out content: empathy. See how you can better understand your audience and meet their needs.

The #FutureofPR with Adam Singer: Don’t Data Puke
Oct 13, 2014

The #FutureofPR with Adam Singer: Don’t Data Puke

Do you data puke? Google’s Adam Singer says many PR pros share analytics and reports that have no meaning. Get Adam’s tips for how to solve data puking…and 10 more of his online PR insights.

The Wild Future of PR
Oct 10, 2014

The Wild Future of PR

What’s the future of PR? At Vocus and Cision’s Future of PR conference representatives from Airbnb, Cisco and Orange Silicon Valley weigh in…and showed what steps they’re taking to prepare for it.

The Real Ello Takeaway for Communicators
Oct 07, 2014

The Real Ello Takeaway for Communicators

The new social network Ello is dominating conversations. Why and what does that mean for PR? People want ad-free content. Here are a few models to follow to take advantage of this trend and build good will.

The One Trend Social Media Experts Avoid
Sep 30, 2014

The One Trend Social Media Experts Avoid

There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The...

3 Ways to Shift Away from Over Messaging
Sep 23, 2014

3 Ways to Shift Away from Over Messaging

A common mistake with PR is an over-messaged approach to communicating. Corporate messaging means a lot to executives and maybe employees. On the other hand, customers care little about the intricacies of a company. What’s a PR team to do? Here...

U2 Demands Relevancy, Pisses Off Millions
Sep 16, 2014

U2 Demands Relevancy, Pisses Off Millions

Apple and U2 managed to irritate millions of people by forcing them to download the band’s latest album. Will that move diminish U2’s brand? Geoff Livingston has the answer. Check it out!

Managing Reputation When Everything Leaks
Sep 09, 2014

Managing Reputation When Everything Leaks

How can you do reputation management in an age when everything leaks? Crises are never fun to endure, but these four tips will make getting through a crisis as painless as possible and keep your reputation from getting dinged.

Algorithm Changes Are the Norm Thanks to Scammers and Spammers
Sep 02, 2014

Algorithm Changes Are the Norm Thanks to Scammers and Spammers

Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.

Is #IceBucketChallenge for Your Business?
Aug 21, 2014

Is #IceBucketChallenge for Your Business?

The ALS Ice Bucket Challenge is all the rage, but is it right for your business? See why you should think deeply before inserting your brand into this trend and how to set up a similar campaign that could produce better results.

PR Cannot Escape Media Relations
Aug 19, 2014

PR Cannot Escape Media Relations

Everyone produces content now, and some of it is great. Still the power of media placement is undeniable. See why, for better or worse, PR and media relations are inextricably tied and what you can do about it.