Creating social media campaigns often generate scores of ideas. How do you delineate the winners from the losers? I start […]
Twenty-eight percent of adult Internet users and 22 percent of the entire U.S. population are on Pinterest, according to Pew […]
What a wild Brand Bowl it was. Before we declare our winners, let’s discuss several interesting trends that emerged. Many […]
It was a prolific start of the week for hackers. Over the weekend, Crayola’s Facebook page started posting off-color remarks of […]
It’s time for the new year. PR pros are actively building and deploying their 2015 plans, but they have to […]
The giving season is almost finished and by the end of the week most of us will have received our […]
WordPress remains a top content marketing platform for many companies. Last year, WordPress revealed that there is now a WordPress […]
The year is coming to a close, and as a result many accolades are being given. While many industry pundits […]
Branded content has a problem these days. While AdAge calls brand journalism a modern imperative, it may becoming the next […]
The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]
Content marketing and journalism continue to blend, with each discipline needing each other more as time progresses. The underlying catalyst […]
When the social media revolution first impacted corporate communications, personality became the trademark of “hip” brands. Several years later, you […]
PR pros have a fantastic opportunity to put their brand in the spotlight and generate buzz and awareness this Giving Tuesday. Get the five tips you need to succeed on #GivingTuesday this holiday season.
Stats are great. When they provide meaningful insights, they’re even better. Geoff Livingston curated seven PR stats from studies that migh convice you to change your PR plans in the near- and long-terms.
Your content may get reads, but does it actually make an impact? Altimeter Group’s Brian Solis reveals his secret to stand out content: empathy. See how you can better understand your audience and meet their needs.
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