What’s the future of PR? At Vocus and Cision’s Future of PR conference representatives from Airbnb, Cisco and Orange Silicon Valley weigh in…and showed what steps they’re taking to prepare for it.
The new social network Ello is dominating conversations. Why and what does that mean for PR? People want ad-free content. Here are a few models to follow to take advantage of this trend and build good will.
There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace.
A common mistake with PR is an over-messaged approach to communicating. Corporate messaging means a lot to executives and maybe employees. On the other hand, customers care little about the intricacies of a company. What’s a PR team to do? Here are three suggestions to shift your strategic approach.
Apple and U2 managed to irritate millions of people by forcing them to download the band’s latest album. Will that move diminish U2’s brand? Geoff Livingston has the answer. Check it out!
How can you do reputation management in an age when everything leaks? Crises are never fun to endure, but these four tips will make getting through a crisis as painless as possible and keep your reputation from getting dinged.
Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.
The ALS Ice Bucket Challenge is all the rage, but is it right for your business? See why you should think deeply before inserting your brand into this trend and how to set up a similar campaign that could produce better results.
Everyone produces content now, and some of it is great. Still the power of media placement is undeniable. See why, for better or worse, PR and media relations are inextricably tied and what you can do about it.
Gannett newspapers are the most recent media outlet to split its digital and print assets. What does this mean for PR pros? In the short-term, not much. The long-term could be different. See how the role of PRs may change.
Many dream about publishing a book without even understanding the PR benefits. Here are the six ways you can use a business book to promote your business and strengthen your company’s PR.
PR pros have many approaches to influencer relations. Some cultivate relationships for months online, and others pitch out of the blue. Use these six tried and true methods for strengthening influencer relationships.
Is independent blogging dead? It depends on how you ask…and who you are. Independent blogs that have something to say and don’t necessarily aim to achieve “Mashable nirvana” will survive and thrive.
In our increasingly digital world, live events have grown in popularity. See why how live events boost word of mouth marketing, providing benefits that a blog post, white paper or webinar could ever produce.
How have Coca-Cola and Chobani become the dominant brands in their market? Find out the keys to their branding success with a Q&A with branding expert and Demand Success speaker Laura Ries.
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A blog for and about the media featuring trends, tips, tools, media moves and more.