Gannett newspapers are the most recent media outlet to split its digital and print assets. What does this mean for PR pros? In the short-term, not much. The long-term could be different. See how the role of PRs may change.
Many dream about publishing a book without even understanding the PR benefits. Here are the six ways you can use a business book to promote your business and strengthen your company’s PR.
PR pros have many approaches to influencer relations. Some cultivate relationships for months online, and others pitch out of the blue. Use these six tried and true methods for strengthening influencer relationships.
Is independent blogging dead? It depends on how you ask…and who you are. Independent blogs that have something to say and don’t necessarily aim to achieve “Mashable nirvana” will survive and thrive.
In our increasingly digital world, live events have grown in popularity. See why how live events boost word of mouth marketing, providing benefits that a blog post, white paper or webinar could ever produce.
How have Coca-Cola and Chobani become the dominant brands in their market? Find out the keys to their branding success with a Q&A with branding expert and Demand Success speaker Laura Ries.
What’s the next marketing trend? Personal business, says Demand Success speaker Chris Brogan. Businesses that find like-minded people and work for them will create a passionate group of loyal customers.
The present and future of social media marketing often appears murky. Demand Success speaker Tom Webster of Edison Research uses the latest data to show the path to social media marketing success now and 10 years from now.
Has the integration between traditional reporters and social media channels become complete? Several Washington, DC broadcasters say yes. Here’s what that means for your media relations.
How have web analytics changed? Perhaps no one can better answer that than Demand Success speaker Avinash Kaushik. He explains analytics have evolved and what that means to marketers.
Gearing up for a conference? Use these six tactics for before, during and after conferences to drive event ROI to new heights.
Seahawks or Broncos? See which team and players fans are rooting for based on social buzz and sentiment analyzed by the Vocus PR Suite.
Richard Sherman has proven himself to be a very smart businessman. He gets PR, backs up his bravado and knows how to capitalize on celebrity equity with sponsorships and sales.
Should brands become people or people become brands? Neither may be the right choice. Instead, employees and spokespeople should focus on becoming a personable brand.
Ready for the latest announcement of a Demand Success keynote? It’s Avinash Kaushik. Let’s celebrate with 14 of his quotes for how to achieve success through marketing.
Demand Success 14 will be held this year on June 5th and 6th. The closing keynote on day one will […]
Real time marketing requires too many factors to succeed, says Geoff Livingston. It might just be better to focus on the fundamentals, rather than trying to capture lightning in the bottle.
There are times when a cause campaign is about responsible citizenship, rather than mutual reward for brand and beneficiary. Disasters are such times.
Why hasn’t the taco licking crisis derailed Taco Bell’s brand? Could it be that online drama doesn’t have as much impact as the blogosphere believes?
In spite of the social era, events still mean quite a lot. People need them to solidify relationships, make new ones, and to create outbound experiences to share online.
When you have big news to share, should you use a blog post or press release? Faced with the same dilemma Geoff Livingston chose to use a press release.
Though technology evolves, the marketing revolution remains the same: Customers control their media and experience. And brands must listen and serve them awesome, relevant experiences.
Every week some athlete embarrasses themselves on Twitter, negatively impacting their reputation, their team and their larger sport. It’s a problem many companies also contend with.
Brand bashing – calling out brands’ mistakes to make yourself look smarter online – reflects poorly on the criticizer. Here are a few reasons why.
Two of our favorite business books of all time are Dale Carnegie’s “How to Win Friends and Influence People”, and Al Ries and Jack Trout’s “Positioning”. A third may be joining them: Jay Baer’s “Youtility”.
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