Contributors


About Geoff Livingston

Geoff is president and founder of Tenacity5 Media, a digital marketing agency that provides content marketing and social media services. A former journalist, Geoff continues to write, and has authored five books. Follow him @geoffliving.

Shedding Print: How Does Gannett’s Recent Move Impact PR?
Aug 12, 2014

Shedding Print: How Does Gannett’s Recent Move Impact PR?

Gannett newspapers are the most recent media outlet to split its digital and print assets. What does this mean for PR pros? In the short-term, not much. The long-term could be different. See how the role of PRs may change.

6 Ways a Book Promotes Your Business
Aug 05, 2014

6 Ways a Book Promotes Your Business

Many dream about publishing a book without even understanding the PR benefits. Here are the six ways you can use a business book to promote your business and strengthen your company’s PR.

6 Ways to Strengthen Influencer Relationships
Jul 08, 2014

6 Ways to Strengthen Influencer Relationships

PR pros have many approaches to influencer relations. Some cultivate relationships for months online, and others pitch out of the blue. Use these six tried and true methods for strengthening influencer relationships.

Independent Blogging Is Dead…For Some Communicators
Jun 17, 2014

Independent Blogging Is Dead…For Some Communicators

Is independent blogging dead? It depends on how you ask…and who you are. Independent blogs that have something to say and don’t necessarily aim to achieve “Mashable nirvana” will survive and thrive.

Events Are the Ultimate WoM Machine
Jun 10, 2014

Events Are the Ultimate WoM Machine

In our increasingly digital world, live events have grown in popularity. See why how live events boost word of mouth marketing, providing benefits that a blog post, white paper or webinar could ever produce.

Creating a Winning Brand: A Q&A With Laura Ries
May 27, 2014

Creating a Winning Brand: A Q&A With Laura Ries

How have Coca-Cola and Chobani become the dominant brands in their market? Find out the keys to their branding success with a Q&A with branding expert and Demand Success speaker Laura Ries.

The Power of Personal Business: A Q&A With Chris Brogan
May 22, 2014

The Power of Personal Business: A Q&A With Chris Brogan

What’s the next marketing trend? Personal business, says Demand Success speaker Chris Brogan. Businesses that find like-minded people and work for them will create a passionate group of loyal customers.

The Present and Future of Social Media: A Q&A With Tom Webster
May 14, 2014

The Present and Future of Social Media: A Q&A With Tom Webster

The present and future of social media marketing often appears murky. Demand Success speaker Tom Webster of Edison Research uses the latest data to show the path to social media marketing success now and 10 years from now.

The Complete Integration of Social and Media Relations?
Apr 22, 2014

The Complete Integration of Social and Media Relations?

Has the integration between traditional reporters and social media channels become complete? Several Washington, DC broadcasters say yes. Here’s what that means for your media relations.

Marketing Analytics – A Frank Discussion With Avinash Kaushik
Mar 04, 2014

Marketing Analytics – A Frank Discussion With Avinash Kaushik

How have web analytics changed? Perhaps no one can better answer that than Demand Success speaker Avinash Kaushik. He explains analytics have evolved and what that means to marketers.

Demand Success and Get the Most Event ROI Possible
Feb 05, 2014

Demand Success and Get the Most Event ROI Possible

Gearing up for a conference? Use these six tactics for before, during and after conferences to drive event ROI to new heights.

Epic Super Bowl Leaves Social Media Audiences in the Balance
Jan 31, 2014

Epic Super Bowl Leaves Social Media Audiences in the Balance

Seahawks or Broncos? See which team and players fans are rooting for based on social buzz and sentiment analyzed by the Vocus PR Suite.

The Richard Sherman Shout and Sell
Jan 28, 2014

The Richard Sherman Shout and Sell

Richard Sherman has proven himself to be a very smart businessman. He gets PR, backs up his bravado and knows how to capitalize on celebrity equity with sponsorships and sales.

Become More Personable, Not a Person
Jan 21, 2014

Become More Personable, Not a Person

Should brands become people or people become brands? Neither may be the right choice. Instead, employees and spokespeople should focus on becoming a personable brand.

Demand Success with a Razor’s Edge
Jan 09, 2014

Demand Success with a Razor’s Edge

Ready for the latest announcement of a Demand Success keynote? It’s Avinash Kaushik. Let’s celebrate with 14 of his quotes for how to achieve success through marketing.

Entourage is Coming to Demand Success
Dec 09, 2013

Entourage is Coming to Demand Success

Demand Success 14 will be held this year on June 5th and 6th. The closing keynote on day one will […]

The Real Time Bomb
Nov 26, 2013

The Real Time Bomb

Real time marketing requires too many factors to succeed, says Geoff Livingston. It might just be better to focus on the fundamentals, rather than trying to capture lightning in the bottle.

Beyond Cause Marketing: Altruism in Disaster Relief
Nov 19, 2013

Beyond Cause Marketing: Altruism in Disaster Relief

There are times when a cause campaign is about responsible citizenship, rather than mutual reward for brand and beneficiary. Disasters are such times.

What Taco Licking Crisis?
Sep 10, 2013

What Taco Licking Crisis?

Why hasn’t the taco licking crisis derailed Taco Bell’s brand? Could it be that online drama doesn’t have as much impact as the blogosphere believes?

Events Still Matter for Marketers
Sep 05, 2013

Events Still Matter for Marketers

In spite of the social era, events still mean quite a lot. People need them to solidify relationships, make new ones, and to create outbound experiences to share online.

Blog Posts vs. Press Releases
Aug 28, 2013

Blog Posts vs. Press Releases

When you have big news to share, should you use a blog post or press release? Faced with the same dilemma Geoff Livingston chose to use a press release.

New Marketing Trend, Same Marketing Revolution
Aug 27, 2013

New Marketing Trend, Same Marketing Revolution

Though technology evolves, the marketing revolution remains the same: Customers control their media and experience. And brands must listen and serve them awesome, relevant experiences.

Protect the Social Shield
Aug 02, 2013

Protect the Social Shield

Every week some athlete embarrasses themselves on Twitter, negatively impacting their reputation, their team and their larger sport. It’s a problem many companies also contend with.

Would You Hire a Consultant that Regularly Bashes Brands?
Jul 18, 2013

Would You Hire a Consultant that Regularly Bashes Brands?

Brand bashing – calling out brands’ mistakes to make yourself look smarter online – reflects poorly on the criticizer. Here are a few reasons why.

Value Never Goes Out of Style
Jul 10, 2013

Value Never Goes Out of Style

Two of our favorite business books of all time are Dale Carnegie’s “How to Win Friends and Influence People”, and Al Ries and Jack Trout’s “Positioning”. A third may be joining them: Jay Baer’s “Youtility”.