Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.
Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.
Before you hit send on that next pitch, here are four pieces of research you need to find and pitch the right freelancers for your brand’s story.
Today’s consumers are empowered and keeping companies honest. If you want to win over skeptics before they turn into cynics, here’s what you need to do.
Is creating buzz for your business on your to-do list? If you don’t mind putting in the work with these 4 tips, your brand’s story can be seen and shared!
Moment marketing, which creates a real-time connection between offline and online media, is gaining momentum. Learn how to use it in your social media strategy.
I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]
A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community […]
PR has evolved over the years, so it comes as no surprise the way we report about the success of […]
Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and […]
Looking to make your workplace more efficient? Learn how agile methodology can help add structure to your time sensitive projects and improve teamwork.
While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of […]
As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I […]
Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR […]
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A blog for and about the media featuring trends, tips, tools, media moves and more.