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Celebrating World Press Freedom Day: Raising Awareness and Focusing on Media Justice

The theme for this year's World Press Freedom Day was "keeping power in check: media, justice, and the rule of law."

4 PR Trends for 2017

Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.

Personal Versus Private in PR and Social Media

Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.

5 Things to Research Before Pitching Freelancers

Before you hit send on that next pitch, here are four pieces of research you need to find and pitch the right freelancers for your brand’s story.

4 Ways to Win Over Skeptical Consumers

Today’s consumers are empowered and keeping companies honest. If you want to win over skeptics before they turn into cynics, here’s what you need to do.

The Secret to Creating Shareable Stories

Is creating buzz for your business on your to-do list? If you don’t mind putting in the work with these 4 tips, your brand’s story can be seen and shared!

5 Offline Marketing Tactics That Boost Social Media Engagement

Moment marketing, which creates a real-time connection between offline and online media, is gaining momentum. Learn how to use it in your social media strategy.

4 Things We Can Learn from PR Practitioners in Africa

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]

Does Your Crisis Scenario Plan Need Some Love?

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community […]

4 Ways to Leverage Google Analytics for PR Measurement

PR has evolved over the years, so it comes as no surprise the way we report about the success of […]

Brand Relevance Rests Squarely on Innovation

Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and […]

How to Apply Agile Methodology to Your Marketing Projects

Looking to make your workplace more efficient? Learn how agile methodology can help add structure to your time sensitive projects and improve teamwork.

Personal Branding: Always Be Prepared for Your Next Job Opportunity

While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of […]

How to Pitch Better Brand Stories

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I […]

Answering ‘Why Now?’ The Best PR Pitch Is a Timely One

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR […]

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