Contributors


About Guest Contributor

Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, contact blog.us@cision.com

How to Win at PR: Looking Ahead to a New Business Year
Dec 28, 2015

How to Win at PR: Looking Ahead to a New Business Year

This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations, a 14-year-old […]

Turning Experts Into Thought Leaders
Dec 15, 2015

Turning Experts Into Thought Leaders

As media channels continue to push out increasing amounts of content (over 1,200 pieces daily via The Huffington Post alone), […]

5 Pet Peeves of Working in PR
Dec 04, 2015

5 Pet Peeves of Working in PR

Working in PR can be exhausting, especially when people push your buttons. Have a laugh at these pet peeves, then steer clear of making the same mistakes.

5 Tips for Getting Into Live Streaming
Nov 19, 2015

5 Tips for Getting Into Live Streaming

The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games […]

5 Things to Consider When Planning Your Video Marketing Strategy
Nov 12, 2015

5 Things to Consider When Planning Your Video Marketing Strategy

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content […]

How PR Fits Into the Sales Funnel
Nov 11, 2015

How PR Fits Into the Sales Funnel

When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact […]

Beyond the Word: Why Visual Content Matters in Communication
Oct 28, 2015

Beyond the Word: Why Visual Content Matters in Communication

The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook […]

Why Content Marketers Shouldn’t Ignore Traditional Media
Oct 16, 2015

Why Content Marketers Shouldn’t Ignore Traditional Media

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn […]

5 Brands Share What’s Working in Social Media Marketing
Oct 08, 2015

5 Brands Share What’s Working in Social Media Marketing

Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different […]

How to Prepare for the Big Interview: Q&A With Brad Phillips
Oct 06, 2015

How to Prepare for the Big Interview: Q&A With Brad Phillips

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media […]

Bylines, Surveys & Tweets: When Did PR Get So Boring?
Sep 25, 2015

Bylines, Surveys & Tweets: When Did PR Get So Boring?

This is a guest post by Nova Halliwell, a communications professional living in New York City.   My first taste […]

20 PR Measurements Beyond Impressions & AVEs for Sales Value
Sep 23, 2015

20 PR Measurements Beyond Impressions & AVEs for Sales Value

Kate Finley is the founder and CEO of Belle Communications, a digital marketing and public relations agency specializing in PR, social media […]

The 3 Biggest Media Mistakes Top Executives Make
Sep 01, 2015

The 3 Biggest Media Mistakes Top Executives Make

Not even executives are perfect, especially when it comes to media interviews. Ace your next interview with Brad Phillips’ advice tailored to the C-Suite.

The PR Implications of Edelman’s 2015 Trust Barometer Study
Aug 17, 2015

The PR Implications of Edelman’s 2015 Trust Barometer Study

Trust is an important concept in commerce. It underlies every deal, making every transaction appear more or less hazardous. This […]

Working in PR: Five Things I Wish I Learned Sooner
Aug 07, 2015

Working in PR: Five Things I Wish I Learned Sooner

This is a guest post by Nova Halliwell, a communications professional living in New York City. A few months ago, […]

How to Ace a Last-Minute Media Interview
Jul 30, 2015

How to Ace a Last-Minute Media Interview

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. As […]

Pop Quiz: What Is PR?
Jul 17, 2015

Pop Quiz: What Is PR?

This is a guest post by Nova Halliwell, a communications professional in New York City. I was recently waiting for […]

Entertainment Trumps Ads
Jul 14, 2015

Entertainment Trumps Ads

The worlds of public relations and advertising have merged to form integrated marketing. Historically the efforts of each department have […]

Thought Leadership Didn’t Kill the Management Guru. The Internet Did.
Jul 14, 2015

Thought Leadership Didn’t Kill the Management Guru. The Internet Did.

It’s no secret that more and more companies and individuals are seeking recognition as thought leaders in their industries. But […]

Has the Digital Age Affected the Impartiality of the Press?
Jul 02, 2015

Has the Digital Age Affected the Impartiality of the Press?

[Impartiality] is to be distinguished from balance (the allocation of equal space to opposing views) and objectivity (by which journalists […]

What Is the Future of Social Media?
Jul 01, 2015

What Is the Future of Social Media?

This is a guest post by “The Tao of Twitter” author Mark Schaefer.  Even the smartest and most-tuned-in people really […]

Dear PR People: Calm Down
Jul 01, 2015

Dear PR People: Calm Down

Most who have worked in the PR industry for a significant amount of time understand how stressful it can be. But why is it that the case? Nova Halliwell says it’s largely our own fault.

The Implications of the Growth of Social News
Jun 29, 2015

The Implications of the Growth of Social News

This is a guest post by Jeremy Bamidele, a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. […]

10 Easy Ways to Leverage Press Coverage
Jun 25, 2015

10 Easy Ways to Leverage Press Coverage

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to […]

Crush Crises Before They Spread: A Q&A With Peter LaMotte
Jun 22, 2015

Crush Crises Before They Spread: A Q&A With Peter LaMotte

Negative Facebook comments affect all brands. Get tips from crisis management expert Peter LaMotte on how to tackle social threats before they turn into crises.