This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations, a 14-year-old […]
As media channels continue to push out increasing amounts of content (over 1,200 pieces daily via The Huffington Post alone), […]
Working in PR can be exhausting, especially when people push your buttons. Have a laugh at these pet peeves, then steer clear of making the same mistakes.
The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games […]
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content […]
When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact […]
The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook […]
Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn […]
Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different […]
When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media […]
This is a guest post by Nova Halliwell, a communications professional living in New York City. My first taste […]
Kate Finley is the founder and CEO of Belle Communications, a digital marketing and public relations agency specializing in PR, social media […]
Not even executives are perfect, especially when it comes to media interviews. Ace your next interview with Brad Phillips’ advice tailored to the C-Suite.
Trust is an important concept in commerce. It underlies every deal, making every transaction appear more or less hazardous. This […]
This is a guest post by Nova Halliwell, a communications professional living in New York City. A few months ago, […]
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. As […]
This is a guest post by Nova Halliwell, a communications professional in New York City. I was recently waiting for […]
The worlds of public relations and advertising have merged to form integrated marketing. Historically the efforts of each department have […]
It’s no secret that more and more companies and individuals are seeking recognition as thought leaders in their industries. But […]
[Impartiality] is to be distinguished from balance (the allocation of equal space to opposing views) and objectivity (by which journalists […]
This is a guest post by “The Tao of Twitter” author Mark Schaefer. Even the smartest and most-tuned-in people really […]
Most who have worked in the PR industry for a significant amount of time understand how stressful it can be. But why is it that the case? Nova Halliwell says it’s largely our own fault.
This is a guest post by Jeremy Bamidele, a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. […]
Your company has just earned a glowing article from a major news outlet and the exposure has the potential to […]
Negative Facebook comments affect all brands. Get tips from crisis management expert Peter LaMotte on how to tackle social threats before they turn into crises.
1-312-922-2400from 8 AM - 5 PM CT