Contributors


About Guest Contributor

Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, contact blog.us@cision.com

Meet the Journalist: The Sun on Sunday’s Clemmie Moodie
Apr 11, 2019

Meet the Journalist: The Sun on Sunday’s Clemmie Moodie

Clemmie Moodie, associate showbiz editor at The Sun on Sunday, talks about her Press Awards win, how she likes to […]

Opinion: It’s time for influencer marketing to grow up
Apr 09, 2019

Opinion: It’s time for influencer marketing to grow up

James Sharman, VP, commercial at influencer marketing platform Buzzoole, discusses the importance of transparency and availability of data in influencer marketing. […]

Opinion: Public relations is becoming less diverse – we cannot afford to maintain the status quo
Apr 03, 2019

Opinion: Public relations is becoming less diverse – we cannot afford to maintain the status quo

Koray Camgoz, public relations manager at the CIPR, explores the results of the institute’s latest State of the Profession report […]

Opinion: Women need to be better represented in tech
Mar 27, 2019

Opinion: Women need to be better represented in tech

Adele Breen, director of corporate strategy services at Hotwire, argues that communicators must assist the tech sector in addressing its […]

Opinion: How to communicate a blockchain offering
Mar 25, 2019

Opinion: How to communicate a blockchain offering

Emma Lawton, blockchain PR account manager at The PHA Group, presents her tips to ensuring that blockchain businesses can create […]

Opinion: Let’s look forward to an era of value in media measurement
Mar 20, 2019

Opinion: Let’s look forward to an era of value in media measurement

Andy West, group chief development officer at Hotwire, examines the future of earned media measurement and how this can help […]

Opinion: The benefits of independent PR networks
Mar 18, 2019

Opinion: The benefits of independent PR networks

Guy Walsingham, CEO of Red Lorry Yellow Lorry, argues that independent PR networks offer the best solution to managing international […]

Dr Helen Pankhurst: The Suffragette legacy, gender equality now, and actions for the future
Mar 14, 2019

Dr Helen Pankhurst: The Suffragette legacy, gender equality now, and actions for the future

Cision was proud to celebrate International Women’s Day with a visit from Dr Helen Pankhurst CBE, great granddaughter of Emmeline […]

Profiling PR’s rising stars on International Women’s Day
Mar 08, 2019

Profiling PR’s rising stars on International Women’s Day

To celebrate the role of women in PR, Cision asked nine rising stars under 30 to discuss what drew them […]

Opinion: Why PR needs to keep it human to survive
Mar 07, 2019

Opinion: Why PR needs to keep it human to survive

Mike Sergeant, consultant, international leadership communications adviser and author of PR for Humans: how business leaders tell powerful stories, discusses […]

A media briefing with About Time Magazine
Mar 05, 2019

A media briefing with About Time Magazine

I went along to my first ever Cision media briefing this morning, where PRs gathered around the croissants and coffee […]

Opinion: Operating with a Year Zero state of mind
Mar 04, 2019

Opinion: Operating with a Year Zero state of mind

Mark Stringer, CEO of PrettyGreen, explains the agency’s Year Zero focus and why it didn’t make a song and dance […]

Opinion: Employers lead the way in Trust Barometer
Feb 26, 2019

Opinion: Employers lead the way in Trust Barometer

Thom Holliday, marketing manager at Edelman, discusses the findings from the agency’s latest Trust Barometer. In 2019, the Trust Barometer […]

Opinion: Five steps to creating a crisis comms plan
Feb 25, 2019

Opinion: Five steps to creating a crisis comms plan

David Sykes, account manager at Carrington Communications, details how you should go about creating a crisis comms plan and what […]

Opinion: Six things PRs and journalists get wrong about each other
Feb 11, 2019

Opinion: Six things PRs and journalists get wrong about each other

Donna Bowater, associate at Marchmont Communications and former journalist, reveals the six incorrect perceptions PRs and journalists have about each […]

Opinion: How to succeed in fintech and influence people
Feb 06, 2019

Opinion: How to succeed in fintech and influence people

Nick Murray-Leslie, CEO and principal at Chatsworth Communications, explores the growth of fintech and why “building a better mousetrap is […]

Opinion: Why PR and communications agencies should consider specialising
Jan 29, 2019

Opinion: Why PR and communications agencies should consider specialising

Victoria Moffatt, founder of specialist legal PR agency LexRex, explores why agencies who find their niche can be hugely successful. […]

Cision® expands Earned Media Management leadership with the addition of TrendKite
Jan 23, 2019

Cision® expands Earned Media Management leadership with the addition of TrendKite

According to our recent survey with PR Week, 77% of CMOs and CCOs believe that comms can do a better […]

Opinion: Improving mental health one of PR’s top priorities in 2019
Jan 14, 2019

Opinion: Improving mental health one of PR’s top priorities in 2019

Mark Flanagan, UK managing director at Portland, warns that the comms industry needs to tackle work-related stress and ensure it […]

Cision expands social marketing capabilities, driving the future of Earned Media Management
Jan 08, 2019

Cision expands social marketing capabilities, driving the future of Earned Media Management

More than ever, social media strategies are an essential part of any public relations plan and marketing campaign. By Kevin […]

Opinion: The power of podcasts for PRs
Jan 07, 2019

Opinion: The power of podcasts for PRs

John Higginson, MD of Higginson Strategy, explores the reasons behind the renaissance of podcasts and why the agency is starting […]

Meeting Claudine Adeyemi: “Don’t be silly – be yourself!”
Sep 21, 2018

Meeting Claudine Adeyemi: “Don’t be silly – be yourself!”

Cision’s Empower initiative held another great event where Cision employees had the honour of hearing from Claudine Adeyemi and listen to her journey.

Celebrating World Press Freedom Day: Raising Awareness and Focusing on Media Justice
May 10, 2018

Celebrating World Press Freedom Day: Raising Awareness and Focusing on Media Justice

The theme for this year's World Press Freedom Day was "keeping power in check: media, justice, and the rule of law."

4 PR Trends for 2017
Nov 15, 2016

4 PR Trends for 2017

Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.

Personal Versus Private in PR and Social Media
Nov 03, 2016

Personal Versus Private in PR and Social Media

Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.