The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games […]
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content […]
When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact […]
The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook […]
Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn […]
Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different […]
When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media […]
This is a guest post by Nova Halliwell, a communications professional living in New York City. My first taste […]
Kate Finley is the founder and CEO of Belle Communications, a digital marketing and public relations agency specializing in PR, social media […]
Not even executives are perfect, especially when it comes to media interviews. Ace your next interview with Brad Phillips’ advice tailored to the C-Suite.
Trust is an important concept in commerce. It underlies every deal, making every transaction appear more or less hazardous. This […]
This is a guest post by Nova Halliwell, a communications professional living in New York City. A few months ago, […]
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. As […]
This is a guest post by Nova Halliwell, a communications professional in New York City. I was recently waiting for […]
The worlds of public relations and advertising have merged to form integrated marketing. Historically the efforts of each department have […]
It’s no secret that more and more companies and individuals are seeking recognition as thought leaders in their industries. But […]
[Impartiality] is to be distinguished from balance (the allocation of equal space to opposing views) and objectivity (by which journalists […]
This is a guest post by “The Tao of Twitter” author Mark Schaefer. Even the smartest and most-tuned-in people really […]
Most who have worked in the PR industry for a significant amount of time understand how stressful it can be. But why is it that the case? Nova Halliwell says it’s largely our own fault.
This is a guest post by Jeremy Bamidele, a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. […]
Your company has just earned a glowing article from a major news outlet and the exposure has the potential to […]
Negative Facebook comments affect all brands. Get tips from crisis management expert Peter LaMotte on how to tackle social threats before they turn into crises.
PR is evolving so fast that communicators can’t go a day without learning something new about the industry. But what about life? Nova Halliwell finds five life lessons learned from her experiences in PR.
This is a guest post by Matthew Bryant, a Media Outreach Specialist at Relevance. Matthew specializes in securing both earned […]
Is crisis prevention possible? Probably not, but crisis communication expert Peter LaMotte explains how brands prepare for crises by generating strong bonds with customers before a crisis is even on the horizon.
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