Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.
Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign.
Recently, my colleague Bruce Kennedy wrote a wonderful piece, exploring discussions from the New York leg of the Cision World […]
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.
What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
Insights from today’s Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Cision US State of the Media Survey and Sweepstakes Official Rules Eligibility: NO PURCHASE OR PAYMENT IS NECESSARY IN ORDER […]
Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the Rockefeller Foundation to create three media analyses: First in this series is a review of the Independent Workers of America and their discussions about finding work, the gig economy and fears about retirement.
Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]
If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.
Trust is that five letter word that’s hard to build and easy to lose. Ahead of the PRSA 2016 International Conference, we explore trust in communications.
People around the country are tuning into this election season with their earbuds. Here are 5 top political podcasts to keep you informed and entertained.
Cision’s Twitter analysis of voting intention statements and campaign hashtags over the past 30 days shows a substantial gap in enthusiasm on social media.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.