Contributors


About James Rubec

James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada.

Contributors


PR Attribution Has No Silver Bullet

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

Why PR Should Measure by Outcomes

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign.

Why Advertising Isn’t Dead

Recently, my colleague Bruce Kennedy wrote a wonderful piece, exploring discussions from the New York leg of the Cision World […]

Marketing Measurement: Collect Data First, Ask Questions Later

Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.

How to Stop a Nightmare: Listen to Your Customers

Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.

Why Brands Must Personalize the PR Experience

What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

3 Listening Lessons for Marketers

Insights from today’s Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.

Why Brands Need to Get Emotional

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

Cision US State of the Media Survey and Sweepstakes Official Rules

Cision US State of the Media Survey and Sweepstakes Official Rules Eligibility: NO PURCHASE OR PAYMENT IS NECESSARY IN ORDER […]

Study: The Dark Side of the Gig Economy

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the Rockefeller Foundation to create three media analyses: First in this series is a review of the Independent Workers of America and their discussions about finding work, the gig economy and fears about retirement.

How to Monitor An Entire Industry

Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]

Twitter Engagement Actually Translates into Votes

If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.

Trust: A Communicator’s Lifeline

Trust is that five letter word that’s hard to build and easy to lose. Ahead of the PRSA 2016 International Conference, we explore trust in communications.

5 Political Podcasts to Follow This Election Season

People around the country are tuning into this election season with their earbuds. Here are 5 top political podcasts to keep you informed and entertained.

The Trump-Clinton Enthusiasm Gap is Real

Cision’s Twitter analysis of voting intention statements and campaign hashtags over the past 30 days shows a substantial gap in enthusiasm on social media.

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