Contributors


About James Rubec

James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada.

PR Attribution Has No Silver Bullet
Oct 31, 2017

PR Attribution Has No Silver Bullet

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

Why PR Should Measure by Outcomes
Jul 03, 2017

Why PR Should Measure by Outcomes

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason...

Why Advertising Isn’t Dead
Jun 12, 2017

Why Advertising Isn’t Dead

Recently, my colleague Bruce Kennedy wrote a wonderful piece, exploring discussions from the New York leg of the Cision World […]

Marketing Measurement: Collect Data First, Ask Questions Later
May 12, 2017

Marketing Measurement: Collect Data First, Ask Questions Later

Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.

How to Stop a Nightmare: Listen to Your Customers
May 03, 2017

How to Stop a Nightmare: Listen to Your Customers

Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.

Why Brands Must Personalize the PR Experience
Apr 10, 2017

Why Brands Must Personalize the PR Experience

What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

3 Listening Lessons for Marketers
Apr 06, 2017

3 Listening Lessons for Marketers

Insights from today’s Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.

Why Brands Need to Get Emotional
Apr 05, 2017

Why Brands Need to Get Emotional

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

Cision US State of the Media Survey and Sweepstakes Official Rules
Jan 01, 2017

Cision US State of the Media Survey and Sweepstakes Official Rules

Cision US State of the Media Survey and Sweepstakes Official Rules Eligibility: NO PURCHASE OR PAYMENT IS NECESSARY IN ORDER […]

Study: The Dark Side of the Gig Economy
Dec 20, 2016

Study: The Dark Side of the Gig Economy

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the...

How to Monitor An Entire Industry
Dec 01, 2016

How to Monitor An Entire Industry

Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]

Twitter Engagement Actually Translates into Votes
Nov 09, 2016

Twitter Engagement Actually Translates into Votes

If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.

Trust: A Communicator’s Lifeline
Oct 20, 2016

Trust: A Communicator’s Lifeline

Trust is that five letter word that’s hard to build and easy to lose. Ahead of the PRSA 2016 International Conference, we explore trust in communications.

5 Political Podcasts to Follow This Election Season
Oct 13, 2016

5 Political Podcasts to Follow This Election Season

People around the country are tuning into this election season with their earbuds. Here are 5 top political podcasts to keep you informed and entertained.

The Trump-Clinton Enthusiasm Gap is Real
Oct 12, 2016

The Trump-Clinton Enthusiasm Gap is Real

Cision’s Twitter analysis of voting intention statements and campaign hashtags over the past 30 days shows a substantial gap in enthusiasm on social media.

The Rise and Fall of the Pumpkin Spice Latte
Oct 07, 2016

The Rise and Fall of the Pumpkin Spice Latte

Has society reached peak pumpkin spice? Here’s what we found from an online analysis related to pumpkin spice products – plus tips for your own monitoring.

Debate Produces Good Moment for Clinton Campaign on Social Media
Sep 27, 2016

Debate Produces Good Moment for Clinton Campaign on Social Media

Last night, an estimated 100 million people watched the presidential debate on television and online. Capturing that attention online is […]

The 9 Most Popular RNC Discussions
Jul 27, 2016

The 9 Most Popular RNC Discussions

Cision reviewed more than 1.2 million social mentions during the 2016 Republican National Convention. Wondering what people were most concerned about? Find out!

Defining Influencer Marketing with Heidi Sullivan
Jun 14, 2016

Defining Influencer Marketing with Heidi Sullivan

There are so many different types of influencers engaging online and in real life but Heidi Sullivan, senior vice president, […]

Salesforce Is Doing Social Crisis Management Right
May 11, 2016

Salesforce Is Doing Social Crisis Management Right

What did the largest CRM tool in the world do in response to an unplanned outage? Find out how Salesforce tackled its recent social media crisis in this post.

4 Content Marketing Lessons from the White House Correspondents’ Dinner
May 03, 2016

4 Content Marketing Lessons from the White House Correspondents’ Dinner

One of the biggest media events in D.C. took place this past weekend. See what Cision found out from 9,300 news articles and 675,000 social media mentions.

Trump Rules the Media: Fact or Fiction?
Apr 27, 2016

Trump Rules the Media: Fact or Fiction?

With a few more wins, Donald Trump will be the Republican nominee. Last December we identified that Trump’s social mention […]

Trump’s Detractors Are Getting Louder
Mar 17, 2016

Trump’s Detractors Are Getting Louder

Ohio Governor John Kasich won his own state on March 15, but to prevent Donald Trump from winning the nomination […]

Presidential Campaigns’ Outrageous Digital Marketing
Feb 20, 2016

Presidential Campaigns’ Outrageous Digital Marketing

404 pages provide visitors with a fun stopgap during a site’s downtime. Check out what this year’s presidential candidates have chosen for their sites!

Sanders & Clinton Lag Behind Trump
Feb 19, 2016

Sanders & Clinton Lag Behind Trump

This Saturday is the Nevada Democratic caucus, and Bernie Sanders, the Democratic senator from Vermont, is continuing to keep momentum […]