Companies that promote the customer experience report higher customer referral rates and customer satisfaction. And the marketing department plays a huge role.
Ever encountered the viewpoint that ‘storytelling’ has no place in data-driven online marketing? It’s actually a very effective approach, and the data backs it up. Here’s more.
Like a homeowner does with a house, marketers get to control their owned media without other media entities sharing the ownership. And just like home ownership, that has upsides and downsides.
What happens when your brand’s story is told a different way each time? As long as the facts don’t get misconstrued, it actually becomes more interesting.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.