CX: Why Customer Experience Is Marketing’s Next Big Thing

Companies that promote the customer experience report higher customer referral rates and customer satisfaction. And the marketing department plays a huge role.

Selling With Storytelling: It’s Not Child’s Play

Ever encountered the viewpoint that ‘storytelling’ has no place in data-driven online marketing? It’s actually a very effective approach, and the data backs it up. Here’s more.

Why Owned Media Is Like Owning Your Home

Like a homeowner does with a house, marketers get to control their owned media without other media entities sharing the ownership. And just like home ownership, that has upsides and downsides.

Four Key Ways to Tell Your Brand’s Story

What happens when your brand’s story is told a different way each time? As long as the facts don’t get misconstrued, it actually becomes more interesting.

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