The birth of the social business expectation: a look back and a farewell

In 2008, when my colleague Heidi Sullivan and I kicked off the new CisionBlog, a survey of PR professionals found […]

Are real-time collaboration tools beginning to displace older ways of communicating?

“Making a phone call, sending a fax, sending an email. These ways of communicating with companies are broken,” says Vivek […]

The Stache Act case study: a buttoned-up brand finds its groove with a lighthearted campaign

When H&R Block announced that it was supporting a bill that would offer Americans a $250 tax deduction to offset […]

Three highlights from PRSA Digital Impact

I think it was evident at this week’s Public Relations Society of America Digital Impact conference that the PR industry […]

3 takeaways from Inbound Marketing Summit New York

Attracting social marketers, analysts, mobile strategists and digital technology futurists, the Inbound Marketing Summit (Twitter hashtag #ims12) is one of […]

Seek or Shout, our content collaboration community, launches in public beta

I’m very excited to announce the public beta launch today of a new community site presented by Cision: Seek or […]

Media companies continue to add social and digital positions

There are many ways to track the media industry’s evolution in the digital age. Look at the thousands of journalists […]

The benefits of harnessing Creative Commons-licensed work in your content creation process

As the new year begins, many professional communicators are hard at work planning upcoming campaigns and content. The underlying concepts […]

Conversations vs. press releases: interpreting the Cision-Newhouse survey

Journalists and bloggers have been talking with brands and professional communicators on social sites like Twitter, Facebook and LinkedIn for […]

Three tech terms that PR and marketing pros should understand

Public relations and marketing professionals I talk with sometimes express frustration about  technology terms that get bandied about in our […]

10 effective blog post types for fighting off writer’s block: a CisionBlog retrospective

CisionBlog launched three years ago today with a single goal: to help professional communicators navigate a world in which news […]

How does fair use of copyrighted work apply to branded content?

As professional communicators continue to diversify their output of branded content into an ever-growing variety of formats–from blogs to YouTube […]

Top PRSA International sessions on Twitter

With more than 200 leading professional communicators leading sessions at this week’s Public Relations Society of America (PRSA) International Conference […]

Are Likes and retweets more useful for PR measurement than traditional Web analytics?

Have you ever posted a Facebook update or tweet that you thought was sure to attract a bunch of Likes […]

The Semantic Web inches closer to reality for media and communications pros

The insightful presentations here at the Semantic Web Media Summit in New York yesterday have me thinking about a line […]

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