Contributors



The birth of the social business expectation: a look back and a farewell
Jul 23, 2012

The birth of the social business expectation: a look back and a farewell

In 2008, when my colleague Heidi Sullivan and I kicked off the new CisionBlog, a survey of PR professionals found […]

Are real-time collaboration tools beginning to displace older ways of communicating?
May 03, 2012

Are real-time collaboration tools beginning to displace older ways of communicating?

“Making a phone call, sending a fax, sending an email. These ways of communicating with companies are broken,” says Vivek […]

The Stache Act case study: a buttoned-up brand finds its groove with a lighthearted campaign
Apr 23, 2012

The Stache Act case study: a buttoned-up brand finds its groove with a lighthearted campaign

When H&R Block announced that it was supporting a bill that would offer Americans a $250 tax deduction to offset […]

Three highlights from PRSA Digital Impact
Apr 04, 2012

Three highlights from PRSA Digital Impact

I think it was evident at this week’s Public Relations Society of America Digital Impact conference that the PR industry […]

3 takeaways from Inbound Marketing Summit New York
Mar 01, 2012

3 takeaways from Inbound Marketing Summit New York

Attracting social marketers, analysts, mobile strategists and digital technology futurists, the Inbound Marketing Summit (Twitter hashtag #ims12) is one of […]

Seek or Shout, our content collaboration community, launches in public beta
Jan 19, 2012

Seek or Shout, our content collaboration community, launches in public beta

I’m very excited to announce the public beta launch today of a new community site presented by Cision: Seek or […]

Media companies continue to add social and digital positions
Jan 09, 2012

Media companies continue to add social and digital positions

There are many ways to track the media industry’s evolution in the digital age. Look at the thousands of journalists […]

The benefits of harnessing Creative Commons-licensed work in your content creation process
Jan 03, 2012

The benefits of harnessing Creative Commons-licensed work in your content creation process

As the new year begins, many professional communicators are hard at work planning upcoming campaigns and content. The underlying concepts […]

Conversations vs. press releases: interpreting the Cision-Newhouse survey
Dec 20, 2011

Conversations vs. press releases: interpreting the Cision-Newhouse survey

Journalists and bloggers have been talking with brands and professional communicators on social sites like Twitter, Facebook and LinkedIn for […]

Three tech terms that PR and marketing pros should understand
Nov 10, 2011

Three tech terms that PR and marketing pros should understand

Public relations and marketing professionals I talk with sometimes express frustration about  technology terms that get bandied about in our […]

10 effective blog post types for fighting off writer’s block: a CisionBlog retrospective
Nov 01, 2011

10 effective blog post types for fighting off writer’s block: a CisionBlog retrospective

CisionBlog launched three years ago today with a single goal: to help professional communicators navigate a world in which news […]

How does fair use of copyrighted work apply to branded content?
Oct 26, 2011

How does fair use of copyrighted work apply to branded content?

As professional communicators continue to diversify their output of branded content into an ever-growing variety of formats–from blogs to YouTube […]

Top PRSA International sessions on Twitter
Oct 18, 2011

Top PRSA International sessions on Twitter

With more than 200 leading professional communicators leading sessions at this week’s Public Relations Society of America (PRSA) International Conference […]

Are Likes and retweets more useful for PR measurement than traditional Web analytics?
Oct 06, 2011

Are Likes and retweets more useful for PR measurement than traditional Web analytics?

Have you ever posted a Facebook update or tweet that you thought was sure to attract a bunch of Likes […]

The Semantic Web inches closer to reality for media and communications pros
Sep 15, 2011

The Semantic Web inches closer to reality for media and communications pros

The insightful presentations here at the Semantic Web Media Summit in New York yesterday have me thinking about a line […]

Creating a feedback loop for your branded content
Sep 06, 2011

Creating a feedback loop for your branded content

Fellow CisionBlogger Yvette Pistorio pointed me to a pretty good post over on Hubspot last week, 5 Vanity Metrics to […]

Staying out of the weeds on influencer identification
Sep 01, 2011

Staying out of the weeds on influencer identification

In my little backyard herb garden, I only grow things that I cook with often: rosemary, dill, cilantro, basil, oregano. […]

What PR pros should understand about behavioral targeting in paid media: an interview
Aug 30, 2011

What PR pros should understand about behavioral targeting in paid media: an interview

Judging by the overwhelming response to our Future of Media event last week, communications professionals are actively preparing for the […]

Using tags to track your blog’s direction
Aug 18, 2011

Using tags to track your blog’s direction

Usually when I’m tagging a blog post I’ve just written, I’m thinking about highlighting people, brands and concepts that I’ve […]

Community newspapers in North America have stabilized
Aug 04, 2011

Community newspapers in North America have stabilized

Digital campaigns and social Web interaction may grab the headlines in public relations trade media, but most PR pros I […]

The long and short of long-form branded content
Aug 01, 2011

The long and short of long-form branded content

It’s hard to argue that the social Web hasn’t shortened our collective attention span. We have grown accustomed to the […]

The 3 core elements of social Web analytics
Jul 06, 2011

The 3 core elements of social Web analytics

These days, it’s not easy to keep up with all of the new products entering the social media monitoring and […]

The evolving role of social media consultants: a chat with Mana Ionescu
Jun 24, 2011

The evolving role of social media consultants: a chat with Mana Ionescu

As organizations move from debating  whether to get involved with social media to a discussion about how to do it, […]

PR, journalism and computer science students come together on mobile technology
Jun 17, 2011

PR, journalism and computer science students come together on mobile technology

I can safely say that a decade ago, as a college journalism student, I never came into contact with any […]

Rethinking what qualifies as a social media crisis
May 02, 2011

Rethinking what qualifies as a social media crisis

I finished reading Jay Baer and Amber Naslund’s excellent new book, “The Now Revolution: Seven Shifts to Make Your Business, […]