What’s driving this transformation of the comms industry as a whole? How is the landscape changing and what do we see becoming more important in 2020?
Take the time to decide if a trend works for your brand and your audience before jumping in, and more wisdom from PRSA ICON 2019.
B2B influencer programs rely more on good old-fashioned relationship building than many of the mass influencer marketing programs B2C brands use. As such, working with B2B influencers falls squarely into PR’s purview—so let's break it down.
You'd be amazed at how much credibility a quality report can generate. Here's how to put together regular PR reporting- and other comms reporting- so you can report to your boss like a boss.
Public Relations is changing - and quickly. Here are the four major trends expected to affect PR and Communications Professionals in 2019.
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