Contributors


About Jennifer Tolhurst

Jennifer Tolhurst is a Content Services Manager at PR Newswire, where she leads a team of editors to prepare client news for distribution to optimal audiences. She probably spends too much time reading and thinking about press releases. As a result, she’s always happy to consult with organizations on how best to craft their corporate content for SEO, earned media pick-up, investor consumption and more. She welcomes fellow content nerds to connect with her on LinkedIn.

How to Turn Your Slow News Day into a Conversation-Starter
Mar 28, 2019

How to Turn Your Slow News Day into a Conversation-Starter

In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.

5 Ways to Reimagine the Press Release
Mar 15, 2019

5 Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.

When Not to Send a Press Release
Dec 18, 2018

When Not to Send a Press Release

If your goals don’t align with press release distribution, you shouldn’t do it. Consider the following to help you decide.

Wire Hacks: 6 Tactics for Crafting Effective News Releases
Nov 12, 2018

Wire Hacks: 6 Tactics for Crafting Effective News Releases

Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.

7 Examples of Successful Press Release Boilerplates
Dec 01, 2017

7 Examples of Successful Press Release Boilerplates

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company...

5 Ways to Reimagine the Press Release
Sep 07, 2017

5 Ways to Reimagine the Press Release

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. A well-crafted press release can do just that.

3 Steps to Equip Your Company Blog for the Road Ahead
Jun 13, 2017

3 Steps to Equip Your Company Blog for the Road Ahead

Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in ...

Take Your Earnings Release to the Next Level
Apr 17, 2017

Take Your Earnings Release to the Next Level

Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.

How Your News Release Can Help the Media Do Their Job
Apr 13, 2017

How Your News Release Can Help the Media Do Their Job

Companies have a story to tell, and the media needs to tell a story. Here’s how to help the media tell a better story.

The Simplest Way to Send a Press Release
Apr 30, 2013

The Simplest Way to Send a Press Release

Editor’s Note: This content was updated on 1/30/2018. As a Content Services Manager in PR Newswire’s newsroom, every day I […]