When Brands Get Bullied

The Internet loves a good crisis. It thrives on the conflict, the emotionally charged arguments, the perception that some innocent […]

Bricks and Feathers: The Two Types of Content You Need

A blended content marketing strategy should include a mix of larger content productions (research reports, white papers, a podcast, video series) and simple text and photo content published via social networks like Facebook, Twitter, LinkedIn and so on – what Chris Sietsema at Convince & Convert calls “bricks and feathers”.

A New Tool For PR? I Heard It Through the (Twitter) Vine…

Twitter announced the release of its new standalone iOS video-sharing app last week after previously acquiring Vine last week. Offering […]

Pitching Journalists In An Age of Pageview Journalism

In the old days, newspapers and publications had a pretty simple way of measuring success: total circulation and newsstand sales. […]

How Your Prospects Consume News (It Depends on Where They Live)

New research from Pew Research Center shows that the type of local news sources Americans use depends on which type of community they live in. Urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media and rural residents are more inclined to word of mouth sources. So what does that mean for marketers?

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