The Internet loves a good crisis. It thrives on the conflict, the emotionally charged arguments, the perception that some innocent […]
A blended content marketing strategy should include a mix of larger content productions (research reports, white papers, a podcast, video series) and simple text and photo content published via social networks like Facebook, Twitter, LinkedIn and so on – what Chris Sietsema at Convince & Convert calls “bricks and feathers”.
Twitter announced the release of its new standalone iOS video-sharing app last week after previously acquiring Vine last week. Offering […]
In the old days, newspapers and publications had a pretty simple way of measuring success: total circulation and newsstand sales. […]
New research from Pew Research Center shows that the type of local news sources Americans use depends on which type of community they live in. Urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media and rural residents are more inclined to word of mouth sources. So what does that mean for marketers?
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.