Contributors

kaylaematthews@gmail.com'

About Kayla Matthews

Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE. You can learn more about Kayla and her brands here.

6 Simple Ways to Create Better PR Pitches

Productive media relations can open an untapped market that can greatly expand a brand's campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Learn six simple ways to create better PR pitches.

Content Distribution Best Practices: 3 Strategies You Should Update

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content and how to get them up to date.

9 Strategies for Attracting Influencers to Your Content

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.

Why Headlines Aren’t Enough: 5 Digital Branding Tips You Should Be Using

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right?

Improve Brand Storytelling by Making Your Audience the Main Character

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands […]