IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer. (Read: All my […]
n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.
Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even the influencers with the greatest reach know they need advice from PR pros to pull them out of ruts.
It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it.
Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Learn six simple ways to create better PR pitches.
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content and how to get them up to date.
Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.
You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right?
When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands […]
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