Contributors


About Kayla Matthews

Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE. You can learn more about Kayla and her brands here.

6 Ways to Grow Your PR Career
Feb 19, 2019

6 Ways to Grow Your PR Career

Here are six actionable things you can do to push your work-based achievements to a higher level this year.

Get in the Holiday Spirit With 6 Charitable PR Campaign Ideas
Dec 21, 2018

Get in the Holiday Spirit With 6 Charitable PR Campaign Ideas

Everyone gets those warm feelings during the holidays, and while there's never a bad time to give, the spirit of the season often prompts people to donate.

What Makes Event Marketing Great? These 6 Things
Nov 13, 2018

What Makes Event Marketing Great? These 6 Things

Marketing events is a bit different than other types of marketing. Here are six things to keep in mind to get the word out about your next event.

Four PR Challenges Facing Cannabis Brands That Any Industry Can Learn From
Sep 11, 2018

Four PR Challenges Facing Cannabis Brands That Any Industry Can Learn From

Read about the four key challenges facing the fast-growing cannabis industry, which hold PR lessons for many other industries as well.

The Rise of Data-Driven Content Marketing (and How to Do It Right)
Jun 12, 2018

The Rise of Data-Driven Content Marketing (and How to Do It Right)

In the world of content marketing, tapping into data is especially important for creating unique experiences tailored to your audience.

What Journalists Look for in a Good Press Release
May 23, 2018

What Journalists Look for in a Good Press Release

To produce a strong press release that gets the attention of journalists, comms pros need to understand the important parts of a useful press release.

How to Get Invited to a Conference as a Social Influencer
Mar 19, 2018

How to Get Invited to a Conference as a Social Influencer

IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer.  (Read: All my […]

How Authentic Influencer Relationships Create Remarkable PR
Feb 14, 2018

How Authentic Influencer Relationships Create Remarkable PR

n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

Crush Influencer Marketing by Solving Pain Points
Jan 24, 2018

Crush Influencer Marketing by Solving Pain Points

Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even ...

How To Create Interesting Digital Content For A “Boring” Industry
Dec 20, 2017

How To Create Interesting Digital Content For A “Boring” Industry

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them —...

6 Simple Ways to Create Better PR Pitches
Dec 07, 2017

6 Simple Ways to Create Better PR Pitches

Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Learn six simple ways to create better PR...

Content Distribution Best Practices: 3 Strategies You Should Update
Oct 10, 2017

Content Distribution Best Practices: 3 Strategies You Should Update

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content...

9 Strategies for Attracting Influencers to Your Content
Aug 30, 2017

9 Strategies for Attracting Influencers to Your Content

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.

Why Headlines Aren’t Enough: 5 Digital Branding Tips You Should Be Using
Jul 12, 2017

Why Headlines Aren’t Enough: 5 Digital Branding Tips You Should Be Using

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right?

Improve Brand Storytelling by Making Your Audience the Main Character
Jun 14, 2017

Improve Brand Storytelling by Making Your Audience the Main Character

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands […]