About Katie Gaab

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.


How to Prepare and Keep Your Content Strategy in Check

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]

The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Garnering earned media coverage is a key goal for every public relations firm. Discover how the NALA partnered with Cision to achieve and prove success.

4 Questions to Kickstart Your Influencer Marketing

To earn customer trust, more brands are turning to influencer marketing. But not everyone is doing it right. Learn how from Heidi Sullivan and Carrie Morgan.

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit

Now is the time to begin pitching your holiday story. Inform your pitches by following these lead time and deadlines from some of the biggest lifestyle magazines and newspapers.

How Social Intelligence Can Benefit Any Brand

Does your brand monitor the media? Without the resulting insights, you won’t be able to fully understand your audiences. Learn how in this post!

3 Keys to Creating Great Brand Content

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? […]

How to Tell Your Brand’s Story in An Always Connected World

Earlier this week, over 100 social media experts, thought leaders and communicators headed to Facebook’s headquarters in Menlo Park, CA […]

Media Monitoring and the Information Iceberg

Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation […]

What Can You Get Out of Real-Time Monitoring?

Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen? […]

How To Filter Your Audience For Improved Insights

Are you even listening to your audience? Don’t miss out on major opportunities to guide your brand. Learn how to filter your audience in this post!

3 Ways to More Effectively Measure ROI

Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]

Does Your Target Audience Notice Your Story?

In such a content-cluttered world, the odds are not in your brand’s favor. Consumers have grown overwhelmed and hesitate to […]

Free White Paper! Give Your Story Legs

More content does not garner more attention. So what does? Learn how to extend your content’s lifespan using a tri-fold content approach.

How to Spark Interest and Earn Media from Influencers

The average person spends 4 hours browsing the web each day. But does your brand stand out from the crowd? Learn to better engage audiences in this post.

Get Into a 7C Frame of Mind: Shonali Burke’s Guide to Social PR

Brands must build a loyal, engaged community to cut through the noisy, overcrowded marketplace and have an impact. But too […]

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