Contributors


About Katie Gaab

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

How to Prepare and Keep Your Content Strategy in Check
Jan 10, 2017

How to Prepare and Keep Your Content Strategy in Check

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]

The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage
Oct 21, 2016

The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Garnering earned media coverage is a key goal for every public relations firm. Discover how the NALA partnered with Cision to achieve and prove success.

4 Questions to Kickstart Your Influencer Marketing
Oct 19, 2016

4 Questions to Kickstart Your Influencer Marketing

To earn customer trust, more brands are turning to influencer marketing. But not everyone is doing it right. Learn how from Heidi Sullivan and Carrie Morgan.

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit
Aug 19, 2016

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit

Now is the time to begin pitching your holiday story. Inform your pitches by following these lead time and deadlines from some of the biggest lifestyle magazines and newspapers.

How Social Intelligence Can Benefit Any Brand
Aug 05, 2016

How Social Intelligence Can Benefit Any Brand

Does your brand monitor the media? Without the resulting insights, you won’t be able to fully understand your audiences. Learn how in this post!

3 Keys to Creating Great Brand Content
Aug 04, 2016

3 Keys to Creating Great Brand Content

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? […]

How to Tell Your Brand’s Story in An Always Connected World
Jul 29, 2016

How to Tell Your Brand’s Story in An Always Connected World

Earlier this week, over 100 social media experts, thought leaders and communicators headed to Facebook’s headquarters in Menlo Park, CA […]

Media Monitoring and the Information Iceberg
Jul 26, 2016

Media Monitoring and the Information Iceberg

Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation […]

What Can You Get Out of Real-Time Monitoring?
Jul 25, 2016

What Can You Get Out of Real-Time Monitoring?

Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen? […]

How To Filter Your Audience For Improved Insights
Jul 21, 2016

How To Filter Your Audience For Improved Insights

Are you even listening to your audience? Don’t miss out on major opportunities to guide your brand. Learn how to filter your audience in this post!

3 Ways to More Effectively Measure ROI
Jul 19, 2016

3 Ways to More Effectively Measure ROI

Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]

Does Your Target Audience Notice Your Story?
Jul 15, 2016

Does Your Target Audience Notice Your Story?

In such a content-cluttered world, the odds are not in your brand’s favor. Consumers have grown overwhelmed and hesitate to […]

Free White Paper! Give Your Story Legs
Jul 13, 2016

Free White Paper! Give Your Story Legs

More content does not garner more attention. So what does? Learn how to extend your content’s lifespan using a tri-fold content approach.

How to Spark Interest and Earn Media from Influencers
Jul 08, 2016

How to Spark Interest and Earn Media from Influencers

The average person spends 4 hours browsing the web each day. But does your brand stand out from the crowd? Learn to better engage audiences in this post.

Get Into a 7C Frame of Mind: Shonali Burke’s Guide to Social PR
Jul 05, 2016

Get Into a 7C Frame of Mind: Shonali Burke’s Guide to Social PR

Brands must build a loyal, engaged community to cut through the noisy, overcrowded marketplace and have an impact. But too […]

Social’s Place in the PESO Model: Q&A With Gini Dietrich
Jul 01, 2016

Social’s Place in the PESO Model: Q&A With Gini Dietrich

This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. How will this affect your brand? Posts from Pages […]

Boosting Reach With the Paid Media 1-2 Punch
Jun 27, 2016

Boosting Reach With the Paid Media 1-2 Punch

In such a crowded landscape, how will you get your content to stand out? Learn how to use social ads and sponsored posts to better reach your audience.

Leverage These 4 Media Types to Impact Your Audience
Jun 20, 2016

Leverage These 4 Media Types to Impact Your Audience

To create successful campaigns, brands need to connect with influencers. How? They must rely on an integrated communication strategy. Learn how in this post!

Why Metrics Matter: Day One at the AMEC International Summit
Jun 16, 2016

Why Metrics Matter: Day One at the AMEC International Summit

This week hundreds of communication professionals have jetted off to London for the 8th annual Association for the Measurement and […]

How a Unified Team Results in More ROI
Jun 16, 2016

How a Unified Team Results in More ROI

Thanks to the Internet, consumers can buy practically anything from anyone if they own a credit card. But with eight-second […]

Governors Ball: Rainy Mess or Major Success?
Jun 08, 2016

Governors Ball: Rainy Mess or Major Success?

New York City is home to the sixth largest U.S. music festival. Wondering what caused the most buzz this year? See what Cision found from monitoring the event!

The Importance of a Social ROI Lifecycle
Jun 07, 2016

The Importance of a Social ROI Lifecycle

Your brand is present on a variety of social platforms, but can it prove the impact of its posts and […]

How to Solve Your Social ROI Puzzle
Jun 03, 2016

How to Solve Your Social ROI Puzzle

Practically every brand has a social media presence. So why are 45 percent of marketers unable to demonstrate social’s impact […]

3 Tips for Getting Influencers Involved in Shared Media
May 26, 2016

3 Tips for Getting Influencers Involved in Shared Media

Your audience’s social news feeds are a cluttered mess. So how can you make your content stand out? Learn why you should team up with influencers and how to do it.

How The Los Angeles Times Decides Which Stories Have Star Power
May 24, 2016

How The Los Angeles Times Decides Which Stories Have Star Power

At the most recent Cision Connects event, four Los Angeles Times editors explored the evolving entertainment journalism landscape. Get all their tips and insights!