Contributors


About Ken Wincko

Ken Wincko is the SVP of marketing at Cision and PR Newswire, where he manages the company’s global marketing strategy. He is also a member of the Executive Management Committee. He has more than 20 years of marketing, product, and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations. Prior to Cision and PR Newswire, Ken held senior-level marketing and product leadership roles at Dun & Bradstreet, ADP, Citigroup and IBM. He is an advisory board member of the CMO Council and a frequent speaker at major industry conferences. Ken has been covered in publications such as The Wall Street Journal, TechTarget, Information Management, The Demand Gen Report and MarketingSherpa.

Contributors


The New Marketing Mandate for the Advocacy Era

We’re in the Era of Advocacy – where influencers and advocates drive the markets, and marketers have a new mandate. Do you know how to tap into this influence?

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