Contributors


About Laurie Mahoney

Laurie Mahoney is the Director of Product Marketing at Cision. She is a regular contributor to Cision Blog mainly focusing on topics like content marketing, social media and SEO. Laurie is a Chicagoan now, but spent her earlier days in the South where she attended the University of Georgia. She has a weakness for good TV, sushi and anything that mentions “salted caramel” in the name. You can find her on Twitter @channermahoney.

Heidi Sullivan wins the 2014 Hubbie for Individual Influencer of the Year
Apr 08, 2014

Heidi Sullivan wins the 2014 Hubbie for Individual Influencer of the Year

When I met Heidi Sullivan back in 2003, I knew there was something special about the ease in which she […]

5 Key Takeaways from Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World”
Feb 28, 2014

5 Key Takeaways from Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World”

Back in November I had the pleasure of attending Contently’s Brand Publishing Summit in Manhattan. It was the first time […]

Can content marketing rescue publishers?
Oct 09, 2013

Can content marketing rescue publishers?

With the decline of traditional advertising and subscriptions, publishers have been looking for new ways to bring in revenue to […]

Optimization: Answers on Content, SEO & Visibility
Sep 26, 2013

Optimization: Answers on Content, SEO & Visibility

Recently, I had the honor of cohosting a webinar entitled “Content marketing and the evolution of SEO” with Chad Pollitt […]

Have you planned your agenda for Content Marketing World? #CMWorld
Aug 20, 2013

Have you planned your agenda for Content Marketing World? #CMWorld

CMI’s Content Marketing World is just two weeks, five days and 20 hours away. Are you planning to attend? Cision’s […]

4 Press Release Tips for Succeeding in the Wake of the Latest Google Updates
Aug 08, 2013

4 Press Release Tips for Succeeding in the Wake of the Latest Google Updates

I don’t often write press releases but this week I’ve been tasked to do so for an upcoming announcement. Nowadays, […]

Native advertising & content marketing: Breathing new life into age-old industries
Jul 23, 2013

Native advertising & content marketing: Breathing new life into age-old industries

Public relations agencies, publishing houses, advertising firms – these are some of the oldest, most venerable industries around, and many […]

Post Penguin 2.0: Six tweetable facts to improve the ranking of your content on Google
Jul 02, 2013

Post Penguin 2.0: Six tweetable facts to improve the ranking of your content on Google

Searchmetrics recently launched their top SEO ranking factors for 2013 supported by this great infographic. For those of you who […]

4 things to think about before launching a content marketing campaign
Jun 04, 2013

4 things to think about before launching a content marketing campaign

While the term “content marketing” has gotten a ton of airtime over the last year in the PR and marketing […]

Digital Storytelling Webinar – Your Questions Answered
May 21, 2013

Digital Storytelling Webinar – Your Questions Answered

Last week we hosted the webinar “Digital Storytelling: Engaging and Connecting with your Audience” where we discussed how to create, […]

Content Marketing: How Cision’s Vision and Values can translate to a successful brand strategy
Feb 19, 2013

Content Marketing: How Cision’s Vision and Values can translate to a successful brand strategy

Last year, Cision internally launched a new Vision and Values for our company. Much like a mission statement, there are […]

4 reasons blogging is good for business
Jan 15, 2013

4 reasons blogging is good for business

Blogging isn’t easy. It takes great time and effort to create consistently interesting content that your fans and followers will […]

Time to take another look at Google+ for Content Marketing?
Jan 03, 2013

Time to take another look at Google+ for Content Marketing?

Admittedly, the search engine giant’s social media site didn’t take off the way we initially thought it would, but with […]

Content Marketing and the evolution of the press release
Dec 21, 2012

Content Marketing and the evolution of the press release

I’ve been in the press release industry for over a decade. Yet surprisingly, I’ll be the first to admit that […]

Twitter Announces New Policy for Copyright Infringement
Nov 06, 2012

Twitter Announces New Policy for Copyright Infringement

Through the end of June this year, Twitter had already issued 3378 Copyright Takedown notices, 38% of which were eventually […]

Content Marketing : A Collection of Recent Posts From Around The Web
Nov 06, 2012

Content Marketing : A Collection of Recent Posts From Around The Web

For PR & Marketing Professionals, Content Marketing is becoming a requirement of the job, not just a sometimes necessary evil. […]

Social Media and the 2012 Election: Can engagement affect voter turnout?
Sep 18, 2012

Social Media and the 2012 Election: Can engagement affect voter turnout?

With just 48 days until the 2012 Presidential Election, there is a fight to the finish for the candidates to […]

4 content marketing stats from around the Web #cmworld
Sep 04, 2012

4 content marketing stats from around the Web #cmworld

The Content Marketing Institute’s annual tradeshow, Content Marketing World, begins today in Columbus, Ohio.  In honor of the event, we […]

#London vs Beijing: Who wins the gold for social media engagement?
Aug 07, 2012

#London vs Beijing: Who wins the gold for social media engagement?

Not much changes when it comes to the Olympics. There will always be athletes who spend their whole lives training […]

Savvy Communicator: Q&A with Todd Defren of PR-Squared
Jun 18, 2012

Savvy Communicator: Q&A with Todd Defren of PR-Squared

Last week, we announced the Top 50 PR and Marketing blogs for 2012. PR Squared was lucky #13 on our […]

Meet Dawn Conway: Cision’s New SVP of Global Content Licensing
Jun 13, 2012

Meet Dawn Conway: Cision’s New SVP of Global Content Licensing

Dawn Conway is the latest addition to Cision’s Management team. Dawn joins us from LexisNexis where she was the Senior […]

5 tips to help keep your content safe from Google’s Pandas and Penguins
May 30, 2012

5 tips to help keep your content safe from Google’s Pandas and Penguins

On April 24th, Google launched the Penguin update. Just 5 days before that, Google rolled out another Panda update (Panda […]

PR News Roundup 4/6/12: 5 PR Blog posts You May Have Missed
Apr 06, 2012

PR News Roundup 4/6/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]

Finding Influencers just got easier in CisionPoint
Mar 08, 2012

Finding Influencers just got easier in CisionPoint

In the ever changing social landscape, it’s becoming more critical for PR professionals to quickly locate and target influencers within […]

5 things you need to know before you fill in for your Social Media Manager
Mar 07, 2012

5 things you need to know before you fill in for your Social Media Manager

Your Social Media Manager is going on vacation for a week and before she leaves, asks if you can fill […]