About Laurie Mahoney

Laurie Mahoney is the Director of Product Marketing at Cision. She is a regular contributor to Cision Blog mainly focusing on topics like content marketing, social media and SEO. Laurie is a Chicagoan now, but spent her earlier days in the South where she attended the University of Georgia. She has a weakness for good TV, sushi and anything that mentions “salted caramel” in the name. You can find her on Twitter @channermahoney.


Heidi Sullivan wins the 2014 Hubbie for Individual Influencer of the Year

When I met Heidi Sullivan back in 2003, I knew there was something special about the ease in which she […]

5 Key Takeaways from Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World”

Back in November I had the pleasure of attending Contently’s Brand Publishing Summit in Manhattan. It was the first time […]

Can content marketing rescue publishers?

With the decline of traditional advertising and subscriptions, publishers have been looking for new ways to bring in revenue to […]

Optimization: Answers on Content, SEO & Visibility

Recently, I had the honor of cohosting a webinar entitled “Content marketing and the evolution of SEO” with Chad Pollitt […]

Have you planned your agenda for Content Marketing World? #CMWorld

CMI’s Content Marketing World is just two weeks, five days and 20 hours away. Are you planning to attend? Cision’s […]

4 Press Release Tips for Succeeding in the Wake of the Latest Google Updates

I don’t often write press releases but this week I’ve been tasked to do so for an upcoming announcement. Nowadays, […]

Native advertising & content marketing: Breathing new life into age-old industries

Public relations agencies, publishing houses, advertising firms – these are some of the oldest, most venerable industries around, and many […]

Post Penguin 2.0: Six tweetable facts to improve the ranking of your content on Google

Searchmetrics recently launched their top SEO ranking factors for 2013 supported by this great infographic. For those of you who […]

4 things to think about before launching a content marketing campaign

While the term “content marketing” has gotten a ton of airtime over the last year in the PR and marketing […]

Digital Storytelling Webinar – Your Questions Answered

Last week we hosted the webinar “Digital Storytelling: Engaging and Connecting with your Audience” where we discussed how to create, […]

Content Marketing: How Cision’s Vision and Values can translate to a successful brand strategy

Last year, Cision internally launched a new Vision and Values for our company. Much like a mission statement, there are […]

4 reasons blogging is good for business

Blogging isn’t easy. It takes great time and effort to create consistently interesting content that your fans and followers will […]

Time to take another look at Google+ for Content Marketing?

Admittedly, the search engine giant’s social media site didn’t take off the way we initially thought it would, but with […]

Content Marketing and the evolution of the press release

I’ve been in the press release industry for over a decade. Yet surprisingly, I’ll be the first to admit that […]

Twitter Announces New Policy for Copyright Infringement

Through the end of June this year, Twitter had already issued 3378 Copyright Takedown notices, 38% of which were eventually […]

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