Contributors


About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

3 Ways to Leverage Influencers in your PR Campaign
Jun 24, 2014

3 Ways to Leverage Influencers in your PR Campaign

Building genuine relationships with influencers and experts can help grow brand awareness and drive conversions. Here’s three ways you can […]

Email Writing Tips: Examples & Best Practices for PR
Jun 16, 2014

Email Writing Tips: Examples & Best Practices for PR

It’s often that we hear about PR fails, but what about PR successes? We’ve outlined some spot-on email pitches we […]

3 Free Tools to Help with Your PR Campaign
Jun 02, 2014

3 Free Tools to Help with Your PR Campaign

We’re always looking for the most efficient way to meet our campaign goals, and enhancements in technology have given us […]

5 Reasons You Should Attend Cision’s Webinar with Rand Fishkin
May 28, 2014

5 Reasons You Should Attend Cision’s Webinar with Rand Fishkin

Moz cofounder Rand Fishkin is sharing best practices, beard advice and inbound marketing know-how during a complimentary hour-long Cision webinar. […]

5 Ways to Enhance Your PR Efforts
May 19, 2014

5 Ways to Enhance Your PR Efforts

Sometimes, the simplest changes can have the biggest impact. This is the case with our list below, which offers you […]

Joe Pulizzi to Lead Cision Webinar
Apr 22, 2014

Joe Pulizzi to Lead Cision Webinar

We knew that would catch your attention! Space is limited so register now to join our complimentary webinar at 2ET […]

5 PR & Social Media Tips: Whole Foods, Cisco & Google Share Insight
Apr 04, 2014

5 PR & Social Media Tips: Whole Foods, Cisco & Google Share Insight

Digital Engagement Manager Gina Joseph and Social Media Manager Lisa Denten are in Orlando, Fla., at the Social Media for […]

5 Reasons You Should Read Spin Sucks
Mar 31, 2014

5 Reasons You Should Read Spin Sucks

If you’re in the PR or marketing field, you’ve probably heard of Arment Dietrich CEO Gini Dietrich and the blog […]

3 B2B Companies That Do Content Marketing Right
Mar 26, 2014

3 B2B Companies That Do Content Marketing Right

Earlier this year we took a look at B2C brands implementing content marketing well, and now we’re heading over to […]

The Oscars: Most Popular In the Media
Feb 27, 2014

The Oscars: Most Popular In the Media

Are you ready for The Oscars? In its 86th year, these awards have long been a top event for the […]

Startups & Small Biz: 5 PR Tips from an Entrepreneur
Feb 26, 2014

Startups & Small Biz: 5 PR Tips from an Entrepreneur

As a lover of both the culinary and business worlds, Reggie Milligan started his career as a chef before finding […]

The Social Games: An Analysis of #SOCHI2014
Feb 21, 2014

The Social Games: An Analysis of #SOCHI2014

Reporting Specialist Brittney Lane contributed to this post. The 2014 Winter Olympics will come to a close on Sunday, and […]

Use Cision’s Free Tool to Plan Media Outreach
Feb 18, 2014

Use Cision’s Free Tool to Plan Media Outreach

We have just the tool you need to help power your company’s story: EdCals, Powered by CisionPoint! Enter your keyword […]

PR Tips from Guinness World Records’ Senior PR Manager
Feb 03, 2014

PR Tips from Guinness World Records’ Senior PR Manager

From the world’s tallest man to the world’s longest moustache, Guinness World Records’ holds the world’s most fascinating factoids. We sat down […]

#SB48: A Social Media Analysis
Jan 28, 2014

#SB48: A Social Media Analysis

Graphics by Design Manager Jennifer Gadus. This weekend will bring us Super Bowl XLVIII between the Seattle Seahawks and Denver […]

3 B2C Brands That Do Content Marketing Right
Jan 14, 2014

3 B2C Brands That Do Content Marketing Right

Helpful content is a great way to attract, engage and retain customers. Instead of explaining what it looks like, I […]

2014: What Will It Bring Your Professional Life?
Jan 06, 2014

2014: What Will It Bring Your Professional Life?

  Whether or not you believe in resolutions, the new year gives us a fresh slate and motivation to review […]

Avoid Filler Words in Your Speech
Dec 17, 2013

Avoid Filler Words in Your Speech

Technical Support Specialist Cezary Chrostowski and Director of Agency Relations Erica Lamb contributed to this post. As communicators, it’s important […]

Next Generation PR: Driving Innovation in a Social World
Dec 10, 2013

Next Generation PR: Driving Innovation in a Social World

Register today for more public relations insight from Shonali Burke in our complimentary webinar How to Build an Integrated Communications Strategy […]

The Social Media Pitch: What Do Journalists Prefer?
Dec 06, 2013

The Social Media Pitch: What Do Journalists Prefer?

In our 2013 Social Journalism Study, we surveyed 3,000 journalists in 11 countries to find out how they view and […]

Integrated PR: Q&A with Heather Whaling
Dec 02, 2013

Integrated PR: Q&A with Heather Whaling

We sat down with president of Geben Communication and founder of prTini Heather Whaling to talk about content marketing, public […]

Content Amplification: Definition, Tips & Examples
Nov 25, 2013

Content Amplification: Definition, Tips & Examples

SVP of Digital Content Heidi Sullivan discusses content amplification: from its definition to how it relates to native advertising and […]

PR Tips: Tech Blogger offers Pitching, Blogging Tips
Nov 22, 2013

PR Tips: Tech Blogger offers Pitching, Blogging Tips

Tech blogger Carolyn Nicander Mohr recently sat across the screen from us to talk about why she launched her blog, […]

Creating Content: Gain & Retain Your Audience’s Attention
Nov 18, 2013

Creating Content: Gain & Retain Your Audience’s Attention

To create content that gets noticed, focus on quality, not quantity, SVP of Digital Content Heidi Sullivan says.  Watch below […]

Content Creation: Tips, Types & Tactics
Nov 11, 2013

Content Creation: Tips, Types & Tactics

What kinds of content should you be creating? SVP of Digital Content Heidi Sullivan walks through content types, repurposing and […]