Contributors


About Lacey Miller

Passionate about public relations and empowering practitioners, Lacey Miller found her dream job at TrendKite, where she carries the crown of 'word nerd'. With a background in public relations and technology, she's a great fit with her desire to innovate the industry! You can find her most days writing for PR Forward, PRSA, and other marketing trade publications.

What the Data: Measure PR Bottom-Line Impacts
Sep 12, 2018

What the Data: Measure PR Bottom-Line Impacts

What the Data: the Digital PR Approach to Impact
Aug 17, 2018

What the Data: the Digital PR Approach to Impact

Measuring earned media’s digital impact answers the basic question, “Is PR driving traffic to my digital properties?”

What the Data: Brand Impact Metrics that Matter
Jul 25, 2018

What the Data: Brand Impact Metrics that Matter

Brand impacts aren’t just theoretical. Evidence of how your brand is perceived — broken down into 3 categories: awareness, mindshare, and reputation — can be measured concretely.

What the Data: Using PR Metrics that Matter
Jul 11, 2018

What the Data: Using PR Metrics that Matter

It’s time for PR to use meaningful metrics to prove the value of the press releases, earned media mentions, pitching, and more!

TrendKite New Orleans Bound for The 2018 PRSA Travel & Tourism Conf
Jun 03, 2018

TrendKite New Orleans Bound for The 2018 PRSA Travel & Tourism Conf

You boost your owned content why not media mentions?
May 31, 2018

You boost your owned content why not media mentions?

Chances are you put some paid muscle behind your content strategy. Why not earned media?

Fuel Your PR Strategy with Social
May 22, 2018

Fuel Your PR Strategy with Social

A conversation with two experts about bringing social media into the PR and measurement mix.

Process Matters: Get Organized for Repeatable Success
May 10, 2018

Process Matters: Get Organized for Repeatable Success

To plan more certainty into PR, you must first agree on what success is and how it will be quantified. Then, take action and measure...

What Technology is Marketing Using and How do PR Analytics Fit In?
May 07, 2018

What Technology is Marketing Using and How do PR Analytics Fit In?

PR professionals need to be just as willing as marketers to embrace enabling technologies.

7 Tips for PR Pros Dealing with Leadership Changes
May 03, 2018

7 Tips for PR Pros Dealing with Leadership Changes

Executive turnover is something that PR pros need to be prepared to address.

Do you know PESO? Evangelizing the Power of Earned
Apr 25, 2018

Do you know PESO? Evangelizing the Power of Earned

It’s time to get all of your brand’s internal content creators on the same page.

The Press Release: 3 Truths and 3 Myths
Apr 05, 2018

The Press Release: 3 Truths and 3 Myths

The next evolution of public relations is going to be based on analytics and big data, which means the press release is getting a newly elevated place in the campaign mix.

The Future Anatomy of a PR Pro
Mar 27, 2018

The Future Anatomy of a PR Pro

The new media reality means that PR professionals are going to need a new set of skills to survive in the future.

5 Signs Your Press Release Isn’t Actually News
Mar 15, 2018

5 Signs Your Press Release Isn’t Actually News

One of the worst parts of being a public relations professional can be educating your clients about what is news and what’s not.

Create a Winning PR Strategy for Many Brands Under 1 Company
Mar 14, 2018

Create a Winning PR Strategy for Many Brands Under 1 Company

PR pros with more than one brand to manage face a challenging task, but not an impossible one.

How to Establish Credibility as a PR Disruptor
Feb 13, 2018

How to Establish Credibility as a PR Disruptor

The smart move for PR professionals is to prove that you can excel in this new digital landscape and be a major force for the brand.

The Super Bowl Ad Data You Haven't Seen
Feb 07, 2018

The Super Bowl Ad Data You Haven't Seen

The commercials, the ratings, the players, the teams, you name it! There’s a massive amount analysis out there., but we’re going to dive deeper into the data you haven’t seen!

PR's Potential Cross-Functional Impact
Feb 01, 2018

PR's Potential Cross-Functional Impact

The data, content, and connections that PR creates have an enormous value that should be leveraged brand-wide.

Why a ‘Giant’ Database Gives You Tiny Results
Jan 30, 2018

Why a ‘Giant’ Database Gives You Tiny Results

'Spray and pray' pitching may make a client happy to see you “doing PR,” but unfortunately, it rarely if ever results in making the actual news.

Public Relations Crisis Management
Jan 24, 2018

Public Relations Crisis Management

Crisis management is one of the most important responsiblities of PR pros.

Are PR Professionals Really Content Marketers?
Jan 16, 2018

Are PR Professionals Really Content Marketers?

Content is part of the foundation of PR. Successful pros know this and measure success accordingly.

The CEO’s Role as Chief Influencer
Jan 05, 2018

The CEO’s Role as Chief Influencer

Social media gives CEOs the chance to build relationships with media, amplify news and content, and develop a position of thought leadership.

Artificial Intelligence: PR Partner or Threat?
Jan 03, 2018

Artificial Intelligence: PR Partner or Threat?

Smart PR professionals will embrace artificial intelligence rather than fight it.

5 Ways to PR Pros Can Get the Most Out of a Disappointing Event
Dec 26, 2017

5 Ways to PR Pros Can Get the Most Out of a Disappointing Event

The event may have been a dud, but are ways to get the most out of your investment.

'Twas the Night Before the PR Crisis
Dec 19, 2017

'Twas the Night Before the PR Crisis

When in my Spike Alerts there arose such a clatter, I sprang into my dashboard to see what was the matter.