Measuring earned media’s digital impact answers the basic question, “Is PR driving traffic to my digital properties?”
Brand impacts aren’t just theoretical. Evidence of how your brand is perceived — broken down into 3 categories: awareness, mindshare, and reputation — can be measured concretely.
It’s time for PR to use meaningful metrics to prove the value of the press releases, earned media mentions, pitching, and more!
Chances are you put some paid muscle behind your content strategy. Why not earned media?
A conversation with two experts about bringing social media into the PR and measurement mix.
To plan more certainty into PR, you must first agree on what success is and how it will be quantified. Then, take action and measure...
PR professionals need to be just as willing as marketers to embrace enabling technologies.
Executive turnover is something that PR pros need to be prepared to address.
It’s time to get all of your brand’s internal content creators on the same page.
The next evolution of public relations is going to be based on analytics and big data, which means the press release is getting a newly elevated place in the campaign mix.
The new media reality means that PR professionals are going to need a new set of skills to survive in the future.
One of the worst parts of being a public relations professional can be educating your clients about what is news and what’s not.
PR pros with more than one brand to manage face a challenging task, but not an impossible one.
The smart move for PR professionals is to prove that you can excel in this new digital landscape and be a major force for the brand.
The commercials, the ratings, the players, the teams, you name it! There’s a massive amount analysis out there., but we’re going to dive deeper into the data you haven’t seen!
The data, content, and connections that PR creates have an enormous value that should be leveraged brand-wide.
'Spray and pray' pitching may make a client happy to see you “doing PR,” but unfortunately, it rarely if ever results in making the actual news.
Crisis management is one of the most important responsiblities of PR pros.
Content is part of the foundation of PR. Successful pros know this and measure success accordingly.
Social media gives CEOs the chance to build relationships with media, amplify news and content, and develop a position of thought leadership.
Smart PR professionals will embrace artificial intelligence rather than fight it.
The event may have been a dud, but are ways to get the most out of your investment.
When in my Spike Alerts there arose such a clatter, I sprang into my dashboard to see what was the matter.
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