In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
There are variables that companies can control to sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates with both them and their audiences.
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.