Contributors


About Lee Ribeiro

Lee Ribeiro is a Product Marketing Manager at Cision, where he manages content and communication channels between product and sales teams regarding product updates, new features, and positioning towards B2B and B2C audiences.

How to Use Media Monitoring to Drive PR Campaigns And Earn More Budget
Dec 05, 2018

How to Use Media Monitoring to Drive PR Campaigns And Earn More Budget

Media monitoring has become an increasingly difficult task due to the emergence of hundreds of digital channels So, where should you begin?

10 Amazing Uses for Media Monitoring
Sep 17, 2018

10 Amazing Uses for Media Monitoring

The more info you have, the better you can shape communication strategies. Check out 10 ways your brand can use media monitoring to thrive.

Use Social Listening to Better Understand Your Industry and Competitors
Jul 24, 2018

Use Social Listening to Better Understand Your Industry and Competitors

Here are four steps to better understand your industry through social analysis.

Why Social Analysis Is Essential to PR
Jun 26, 2018

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.

How to Evaluate a Social Media Listening Platform
Jun 19, 2018

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

Why it’s Worthwhile to Pay For Media Monitoring
Apr 09, 2018

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

Why Every Company Needs Media Monitoring
Apr 04, 2018

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

How to Integrate Social Into Media Relations Campaigns
Feb 13, 2018

How to Integrate Social Into Media Relations Campaigns

There are variables that companies can control to sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates with both them and their audiences.

How to Use Dynamic Listening to Reach New Customers
Nov 21, 2017

How to Use Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.