Contributors


About Chris Lynch

Chris Lynch oversees Cision’s global marketing teams. Serving as Chief Marketing Officer, Lynch is responsible for Cision’s global marketing strategy — spanning communications, product and digital marketing. Previously, he ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business and also held leadership positions at companies like Badgeville and TIBCO. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism. Follow him on Twitter @cglynch.

How Earned Media Management Optimizes Comms Campaigns
Nov 27, 2018

How Earned Media Management Optimizes Comms Campaigns

Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.

Your MarTech Strategy Requires Earned Media Management
Nov 19, 2018

Your MarTech Strategy Requires Earned Media Management

The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).

Earned Media Is Part Of The Customer Experience
Aug 15, 2018

Earned Media Is Part Of The Customer Experience

For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.

The Best Way To Prepare For Artificial Intelligence In Public Relations
Mar 28, 2018

The Best Way To Prepare For Artificial Intelligence In Public Relations

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

Cision + Prime Research: Insights That Drive Business Strategies
Feb 20, 2018

Cision + Prime Research: Insights That Drive Business Strategies

Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, sit down to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers.

The Rise of Earned Media + What You Need to Know
Jan 15, 2018

The Rise of Earned Media + What You Need to Know

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend, the time is ripe for communications teams...

Paid Media Woes Create Ripe Opportunity for Earned Media
Sep 28, 2017

Paid Media Woes Create Ripe Opportunity for Earned Media

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

Art and Science: The Three Pillars of Storytelling Mapped to Data
Apr 27, 2017

Art and Science: The Three Pillars of Storytelling Mapped to Data

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

Infographic: How to Target and Engage Journalists
Mar 29, 2017

Infographic: How to Target and Engage Journalists

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds
Nov 30, 2016

Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.