Maria Materise

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

Maria Materise - February 7, 2017

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Maria Materise - February 2, 2017

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.

Maria Materise - January 24, 2017

Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.

Maria Materise - December 2, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden […]

Maria Materise - November 3, 2016

Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.

Maria Materise - October 27, 2016

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in […]

Maria Materise - October 20, 2016

Travis Bullard, director at APCO Worldwide, shares why communicators should focus more on the preparation before a crisis than the response after a crisis.

Maria Materise - October 13, 2016

Al Comeaux, chief communications officer at Elevate, discusses the importance of delivering on your brand promise through authentic communication.

Maria Materise - October 6, 2016

PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]

Maria Materise - September 29, 2016

Peter Shafer, partner at Brunswick Group, discusses how brands can stand out from the crowd by engaging their audience in an active dialogue.

Maria Materise - September 22, 2016

Learn how AMEC’s new Integrated Evaluation Framework can offer your communications strategy a clear, focused process to quantify impact.

Maria Materise - September 14, 2016

If you’re not formatting your press release in a way that appeals to your audience, you’ll fail to gain their attention. Here are four parts each one needs.

Maria Materise - September 9, 2016

If you lack a good story, it won’t matter how you distribute it. Real, genuine messaging is invaluable in connecting […]

Maria Materise - September 8, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to […]

Maria Materise - September 1, 2016
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