Contributors


About Maria Materise

Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..

3 Steps to Engaging Influencers on Social
Feb 07, 2017

3 Steps to Engaging Influencers on Social

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

4 Ways to Identify the Right Influencers
Feb 02, 2017

4 Ways to Identify the Right Influencers

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right...

Prove Press Release Success With These 3 Key Factors
Jan 24, 2017

Prove Press Release Success With These 3 Key Factors

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove...

Behind the Headlines With Jen Dobrzelecki
Dec 02, 2016

Behind the Headlines With Jen Dobrzelecki

Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the...

Behind the Headlines With Laura Braden Quigley
Nov 03, 2016

Behind the Headlines With Laura Braden Quigley

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden […]

Behind the Headlines With Nathan Friedman
Oct 27, 2016

Behind the Headlines With Nathan Friedman

Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.

Behind the Headlines With Steve Majors
Oct 20, 2016

Behind the Headlines With Steve Majors

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in […]

Behind the Headlines With Travis Bullard
Oct 13, 2016

Behind the Headlines With Travis Bullard

Travis Bullard, director at APCO Worldwide, shares why communicators should focus more on the preparation before a crisis than the response after a crisis.

Behind the Headlines With Al Comeaux
Oct 06, 2016

Behind the Headlines With Al Comeaux

Al Comeaux, chief communications officer at Elevate, discusses the importance of delivering on your brand promise through authentic communication.

Behind the Headlines With Mark Olson
Sep 29, 2016

Behind the Headlines With Mark Olson

PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]

Behind the Headlines With Peter Shafer
Sep 22, 2016

Behind the Headlines With Peter Shafer

Peter Shafer, partner at Brunswick Group, discusses how brands can stand out from the crowd by engaging their audience in an active dialogue.

Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]
Sep 14, 2016

Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Learn how AMEC’s new Integrated Evaluation Framework can offer your communications strategy a clear, focused process to quantify impact.

4 Essential Elements of a Standout Press Release
Sep 09, 2016

4 Essential Elements of a Standout Press Release

If you’re not formatting your press release in a way that appeals to your audience, you’ll fail to gain their attention. Here are four parts each one needs.

Behind the Headlines With Alan Caldwell
Sep 08, 2016

Behind the Headlines With Alan Caldwell

If you lack a good story, it won’t matter how you distribute it. Real, genuine messaging is invaluable in connecting […]

Behind the Headlines With Dayna Calkins
Sep 01, 2016

Behind the Headlines With Dayna Calkins

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to […]

Behind the Headlines With Cheryl Byrne
Aug 24, 2016

Behind the Headlines With Cheryl Byrne

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, […]

Behind the Headlines With Imelda Suriato
Aug 18, 2016

Behind the Headlines With Imelda Suriato

Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]

Behind the Headlines With Howard Stutz
Aug 11, 2016

Behind the Headlines With Howard Stutz

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard […]

Behind the Headlines With Angela DeRusha
Aug 10, 2016

Behind the Headlines With Angela DeRusha

Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your […]

Behind the Headlines With Brandon Puttbrese
Aug 09, 2016

Behind the Headlines With Brandon Puttbrese

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, […]

Behind the Headlines With Chris Shigas
Aug 04, 2016

Behind the Headlines With Chris Shigas

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re […]

Behind the Headlines With Roger Sametz
Aug 03, 2016

Behind the Headlines With Roger Sametz

If you don’t know who your audience is or what they care about, you won’t be able to see how […]

Behind the Headlines With Angie Mathews
Aug 02, 2016

Behind the Headlines With Angie Mathews

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand […]

5 Content Promotion Tactics You May Not Have Thought Of
Aug 02, 2016

5 Content Promotion Tactics You May Not Have Thought Of

Your content is worth nothing if no one reads it. But with so much noise out there, how can you […]

3 Things Brands Can Learn From Back-To-School Shopping Discussion
Aug 01, 2016

3 Things Brands Can Learn From Back-To-School Shopping Discussion

If you don’t understand what motivates your audience to make a purchase, you won’t be able to convince them to […]