Negative brand perception: How social media segmentation and monitoring uncover clues

Experiencing persistent negative perceptions is not uncommon for a brand. To uncover the reasons for them, companies often look at […]

NFL playoffs: KC vs IND

I am a huge football fan. I live for this time of year, when the NFL playoffs begin, and literally […]

Webcast Synopsis: Analyzing Negative Brand Perceptions

In our August 28th webinar presentation, we examined what type of scenarios are typical when negative perceptions about a brand are […]

Deeper Insights: Top Trends in Health and Wellness on the Social Web

Health and wellness is a topic avidly discussed on the Social Web with many individuals passionately discussing everything from daily […]

Why Context Matters for Visualization of Social Media Data

At Visible Technologies, we believe the definition of visualization is misunderstood.  Anyone can create a bar chart or pie graph […]

How did people really feel about the Super Bowl?

It’s safe to say that the power outage in the third quarter of Super Bowl 47 was one of the […]

Super Bowl 46: Focus On The Football

According to my colleague Sutira, you’re fooling yourself if you believe the Super Bowl is all about the game.  Well, […]

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